NIKE, Inc

Lead, Jordan Streetwear Brand Management, Global

NIKE, Inc • $110K — $130K *
Beaverton, OR 97007In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent experience may be considered.
  • 5-7 years of experience in consumer marketing, retail marketing, or digital brand marketing.
  • Deep understanding of streetwear, basketball culture, and fashion globally.
  • Demonstrated commitment to inclusivity and valuing diverse perspectives.
  • Excellent written and verbal communication skills.
  • Strong team collaboration skills with a team-first approach.
  • Proven ability to lead projects and manage teams in a dynamic environment.

Responsibilities

  • Partner with Global Brand Director on brand strategy and marketing initiatives.
  • Develop and manage annual and seasonal marketing plans.
  • Conduct consumer insights research including cultural trend analysis.
  • Facilitate collaboration across functions and teams to enhance the Consumer Code process.
  • Oversee seasonal product integration into marketing programs.
  • Manage asset development and distribution across various channels.
  • Evaluate campaign performance through progress measurement and reporting.

Benefits

  • Opportunity to work in a globally recognized brand environment.
  • Collaborative culture focused on creativity and innovation.
  • Exposure to diverse marketing functions and expertise within the team.
  • Potential to build relationships and networks across global streetwear communities.
Full Job Description
We\'re looking for a Brand Lead for Global Jordan Streetwear to join our Beaverton-based team. You\'ll help connect with streetwear communities across the Globe. The candidate should have a nuanced expertise of streetwear and its intersection with sport culture and fashion. As part of our Global Streetwear Brand team, the Streetwear Brand Lead will be responsible for managing our brand plans and driving functional excellence within the Global Marketing team. Reporting directly to the Global Director of Streetwear, this role will deliver brand plans that grow the business while creating deeper, lasting relationships with our consumer. The candidate should have comprehensive grasp of the streetwear landscape globally along with the ability to lead multiple projects and build strong working relationships across a matrixed organization. An understanding of all functions of marketing is a requirement. They should be comfortable with ambiguity and be ready to dig in, work collaboratively and bring a positive attitude always. They should be solution oriented, a team first collaborator, energy giver, strategic vision and digital thinking, passionate about streetwear, empathetic and curious to learn WHAT YOU WILL WORK ON You will partner with our Global Brand Director and marketing leaders to lead our brand plans and key consumer concepts including marketing briefs, strategic tools and marketing initiatives that fuel our seasonal initiatives and long-term consumer concepts. You will work across global and geo to drive a robust concept map and continually build new consumer experiences that accelerate brand and business growth opportunities internally and externally. As the Global Streetwear Lead, you will: 37Be tasked to support bringing the Global Streetwear Consumer plan to life. 37Support development of annual and seasonal marketing plans. 37Support an end-to-end process to gain insight from consumers including cultural trends. 37Manage collaboration throughout the Consumer Code process to engage with our key cross-functional and cross-dimensional partners. 37Oversee product integration into seasonal programming. 37Manage asset development and distribution across multiple channels. 37Manage campaign progress measurement. Recapping + teardowns. WHO YOU WILL WORK WITH As the Global Streetwear Brand Lead, you will report directly into the Global Brand Director of Streetwear. You will work within a team of Global Brand Management Directors and Managers to build and plan marketing programs that drive brand strength, fuel consumer demand and build our connection with consumers. You will collaborate with teammates across Jordan Brand to build more effective and efficient ways to encourage and connect with streetwear communities across the Globe. You will also collaborate and partner with the following key internal and external partners: 37Streetwear, Energy and Brand Initiative Brand Teammates 37Ops and Planning 37Brand Creative 37Retail Marketing 37Digital and Social 37Integrated Media and Comms 37Sports & Entertainment Marketing 37Geo and City Marketing Teams 37Merchandising 37Product Management WHAT YOU BRING Qualifications: 37Bachelor\'s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training. 375+ years of experience in consumer marketing or related experience in retail marketing and/or digital brand marketing. 37A passion for Jordan Brand and its role in the global cultural landscape. 37Demonstrated genuine passion and deep understanding and Global relevance of Streetwear, Basketball culture and fashion. 37Dedication to respect, inclusivity, and valuing different perspectives. 37Strong written and verbal communication skills. 37Experience working within teams and a team-first mentality. 37Ability to lead initiatives and project teams. 37Ability to balance creativity with organization and discipline in fast moving, ambiguous environment. 37An upbeat, positive, and collaborative working style 37Strong attention to detail. Functional Competencies Core: Project Management, Relationship building, Asset management Art: Creativity and Inspiration Science: Digital & Retail Channel Understanding, Product Knowledge Passion: For Streetwear and the Streetwear Consumer

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Retail & Consumer Goods
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ
NKE
* Ladders Estimates

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