NIKE, Inc

Lead, Digital Marketing Always On Brand Manager APLA

NIKE, Inc$110K — $130K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or related field, or equivalent experience.
  • 5+ years of experience in digital marketing or related fields.
  • Strong collaboration skills within Brand Marketing, Brand Planning, and Creative teams.
  • Experience crafting seasonal marketing briefs.
  • Excellent communication and presentation abilities.
  • Ability to balance creativity and organization in a dynamic environment.
  • Professional background in sportswear or sports marketing.

Responsibilities

  • Lead Always-On marketing initiatives across Nike's marketplace, ensuring integrated consumer journeys.
  • Shape seasonal marketing strategies and storytelling toolkits that connect sport, product, and culture.
  • Build trust and alignment among cross-functional teams, influencing cohesive marketplace execution.
  • Guide creative teams through complex projects, providing constructive feedback during reviews.
  • Communicate ideas clearly to stakeholders and leadership confidently.
  • Identify opportunities for innovation and proactive growth.
  • Maintain high attention to detail in creative execution.

Benefits

  • Flexible working schedule with a 4/1 hybrid model.
  • Opportunity for domestic travel roughly once per quarter.
  • Access to an inspiring campus environment at Nike headquarters.
Full Job Description
WHO YOU WILL WORK WITH

You'll partner closely with the following cross-functional teams: Brand, Brand Creative, and Merchandising

WHAT YOU'LL WORK ON

You'll contribute to the APLA Digital Marketing strategy by shaping stories for our business driving priority franchises and key consumer moments. You'll co-create campaign briefs, define scope and objectives, and ensure alignment across x-functional stakeholders in Global and GEO teams.

Your responsibilities will include:
  • Marketplace & Project Leadership - Lead Always-On marketing initiatives end-to-end across the Nike marketplace, translating product campaigns, consumer moments, and business priorities into integrated consumer journeys. Guide cross-functional project squads through planning and execution, ensuring seamless delivery across digital and physical touchpoints.
  • Strategic Storytelling & Creator Expertise - Shape seasonal Always On marketing strategies, briefs, and storytelling toolkits that connect sport, product, and culture. Leverage deep knowledge of creator ecosystems, influence, and emerging consumer behaviors to develop compelling digital and hybrid experiences that drive relevance and engagement.
  • Cross-Functional Leadership & Influence - Build trust, alignment, and momentum across Brand Marketing, Merchandising, Creative, Digital, Geo, Territory, and Global teams. Orchestrate stakeholders around shared objectives, partner with territory teams to harmonize product storytelling, and influence decisions that enable cohesive marketplace experiences and execution excellence.
  • Creative Collaboration - inspire and help guide creative teammates through ambiguity and complexity. You will contribute to and present in creative reviews, providing clear, constructive feedback to peers and partners. Additionally, support photography and video/film productions; from pre-production, to on-set leadership and post-production.
  • Strategic Communication - Present ideas and concepts with clarity and confidence to stakeholders and leadership
  • Entrepreneurial Drive - Proactively identify opportunities and drive innovation
  • Obsess the Craft - Ability to visualize creative ideas and a critical attention to detail, delivering flawless execution


WHAT YOU BRING
  • Bachelor's degree in Business, Marketing, or a related field; will accept any suitable combination of education, experience, and training
  • 5+ years of professional experience in digital marketing or related fields
  • Strong experience collaborating within Brand Marketing, Brand Planning, Merchandising, and Creative teams
  • Prior experience in creating seasonal marketing briefs
  • Excellent communication and presentation skills
  • Ability to balance creativity with organization and discipline in fast moving, ambiguous environment
  • A collaborative mindset that values diverse perspectives
  • Professional experience in marketing / communications for sportswear, running, and other sport industries
  • Ability to travel approximately once per quarter - mainly domestic travel


Position Location & Schedule

This position is based at our incredibly beautiful worldwide campus headquarters location in Beaverton, Oregon. You'll work a "4/1 hybrid" schedule - Mondays - Thursdays are in the office and it's optional if you'd like to work Fridays from the Nike campus office or your home office.

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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