Lead Graphic Designer

Ello Technology, Inc

$161K — $200K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's or equivalent in Graphic Design, HCI, or related field.
  • 2 years in roles like Graphic Designer, UI/UX Designer, or Animator; or 4 years in a related role.
  • 2 years of Web Design experience.
  • Experience in brand research, market analysis, and brand identity.
  • Proficient in Adobe Creative Suite and tools like Figma and LottieFiles. One year of product and UI/UX design experience.

Responsibilities

  • Lead design from concept to execution for children's educational app.
  • Conduct brand and user research to inform design and create user personas.
  • Collaborate with literacy experts to enhance product features.
  • Develop and maintain cohesive brand identity and design systems.
  • Design web interfaces and optimize onboarding flows for usability and conversion.
  • Create and animate brand characters and UI assets to engage users.
  • Support marketing efforts with landing pages and internal design initiatives.

Benefits

  • Opportunity to work in a purpose-driven role focused on children's education.
  • Collaborative environment with literacy experts and cross-functional teams.
  • Access to the latest design tools and technologies.
  • Creative freedom in designing engaging educational experiences.
  • Potential for remote work or flexible schedules.
Full Job Description
Job Description

Lead end-to-end design across product, brand, and user experience for children's education app, including product research, prototyping, playtesting, iteration, and developer handoff to create engaging, educational, and conversion-focused experiences. Conduct brand and user research to define personas and inform design decisions, while continuously expanding product features in collaboration with literacy experts and engineers. Develop and maintain a cohesive brand identity and design systems through market research, concept creation, and testing, ensuring consistency across all touchpoints. Design and optimize web interfaces and onboarding flows using UI/UX principles to enhance usability and conversion, partnering closely with marketing and development teams. Create and animate brand characters and UI assets to drive engagement, while also supporting marketing and internal initiatives through landing pages, printed materials, and cross-functional design guidance to maintain brand consistency.

Requirements

Bachelor's or foreign equivalent in Graphic Design, Human Computer Interaction or closely related design field and 2 years experience as Graphic Designer, Web Designer, UI/UX Designer, Product Designer, Illustrator, Animator or closely related role.

Alternatively, will accept four years experience as Graphic Designer, Web Designer, UI/UX Designer, Product Designer, Illustrator, Animator or closely related.

The position requires the following special skills: Two (2) years experience with: (i) Web Design; (ii) Brand research, market analysis, brand identity, concepts and implementation; (iii) Adobe Creative Suite - Adobe Photoshop, Adobe Illustrator, Adobe After Effects and Adobe Acrobat; and (iv) Figma and LottieFiles; One (1) year experience with (i) Product Design, including user research, wireframing, prototyping, interaction design, and development of user flows for digital products or platforms; (ii) UI/UX design, including prototyping and user flows, preparing assets for testing; and (iii) Illustration and animation work.

Any suitable combination of education, training or experience is acceptable.

Salary

$161,387 to $200,000 per annum

Work Location

24 Shotwell Street, San Francisco, CA 94103

Apply

To apply, please submit your application through this link.

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