Lead Generation ManagerLocation: Breckenridge, CO
Position Type: Full-Time Exempt
Compensation: $83,200 - $104,000 (DOE)
Responsibilities- Develop and execute the annual lead-generation strategy, campaign calendar, channel mix, and testing roadmap
- Manage an annual advertising budget of approximately $1-2 million, including forecasting, pacing, reconciliation, and investment allocation
- Deliver qualified-lead volume and cost-per-qualified-lead goals while supporting tour-generation and revenue objectives
- Evaluate new platforms, media partners, and acquisition opportunities through structured pilots and defined performance criteria
- Manage multiple concurrent campaigns and communicate priorities, risks, results, and resource needs to stakeholders and leadership
- Plan, launch, and optimize lead-generation campaigns across Meta (Facebook/Instagram), email newsletter partnerships, post-purchase advertising, digital media partnerships, and emerging channels
- Lead the strategy and execution of large-scale in-stadium and experiential lead-generation activations
- Reallocate budgets and adjust targeting, bidding, placements, offers, and creative based on performance
- Develop and manage A/B and multivariable testing across audiences, creative, messaging, offers, lead forms, and landing pages
- Ensure campaigns comply with brand standards and applicable advertising, privacy, promotional, and contest requirements
- Monitor campaign performance, including lead volume, lead quality, qualification rate, conversion rate, cost per lead, cost per qualified lead, and downstream tour results
- Partner with Analytics and Martech teams to ensure accurate campaign tracking, attribution, data capture, and reporting
- Develop recurring dashboards and performance reports that translate campaign data into clear insights and recommendations
- Connect advertising results to downstream outcomes such as lead qualification, contactability, tour bookings, show rates, sales, and revenue
- Manage relationships with advertising agencies, media vendors, stadium partners, publishers, and technology providers
- Establish vendor scopes, timelines, budgets, reporting requirements, and performance expectations; hold partners accountable for deliverables
- Partner with Creative and Content teams to develop campaign concepts, advertising assets, messaging, and calls to action
- Collaborate with Digital Marketing and Web teams to improve landing pages, lead forms, and customer conversion experiences
- Coordinate with CRM, Outbound, Analytics, Sales, and Executive teams to establish feedback loops and improve lead quality and follow-up performance
- Manage the Lead Generation Coordinator, following Results Leadership procedures for recruiting, hiring, training, retaining, developing, scheduling, reviewing, disciplining, and terminating staff
- Provide guidance, mentorship, and support to staff while fostering a positive and productive work environment
- Guide staff to think critically and present solutions to challenges; coach problem-solving while recognizing when immediate direction is required
- Delegate tasks effectively, ensuring productivity, quality standards, and accountability are met
- Monitor and evaluate staff performance through regular coaching, feedback, and performance evaluations; establish improvement goals and follow up on progress
- Maintain accurate performance records, including attendance and absenteeism, to support HR policy compliance
- Maintain organized campaign documentation, budgets, approvals, testing records, and historical benchmarks
- Communicate, interpret, and reinforce company policies, procedures, and standards with all employees
- Perform other related duties and support priority marketing initiatives as assigned
- Help design and develop new and existing websites
- Assist with UX testing and design; observe, predict, test, and analyze results
- Utilize CMS platforms to maintain and update company websites
- Assist other departments with web-based requests
Requirements
- Bachelor's degree in Marketing, Business, Communication, or a related field (preferred but not required)
- Minimum of 4 years of progressive experience in digital marketing, lead generation, or performance marketing
- Demonstrated experience managing advertising budgets (ideally $1M+) and paid media campaigns
- Experience managing external agencies, media partners, or vendors
- Advanced experience managing paid lead-generation campaigns through Meta Ads Manager (Facebook & Instagram)
- Experience with Meta Business Suite, Business Manager, Events Manager, Meta Pixel, Conversions API, and audience development
- Proficiency with Google Analytics 4 (GA4) and Google Tag Manager for campaign measurement, event tracking, and conversion validation
- Advanced experience with WordPress and Gravity Forms (landing page creation, lead form management, CRO)
- Experience with Salesforce Marketing Cloud Engagement (Email Studio, Journey Builder, Automation Studio, audience segmentation)
- Experience applying campaign tracking standards (UTM parameters, naming conventions, source attribution, lead quality controls)
- Strong proficiency with Microsoft 365 (Outlook, Excel, Word, PowerPoint, Teams)
- Advanced Excel skills (formulas, pivot tables, data visualization for budget tracking and performance reporting)
- Experience with Tableau or comparable business-intelligence platforms for dashboards and reporting
- Experience developing, testing, and optimizing digital acquisition funnels
- Experience managing integrations and data flows between advertising platforms, websites, CRMs, and reporting tools
- Proven leadership skills with experience coaching, developing, and evaluating staff
- Strong project management skills with ability to lead multiple concurrent campaigns
- Experience delegating tasks and ensuring accountability and quality standards
- Knowledge of lead-generation strategy, channel mix planning, and campaign optimization
- Strong understanding of A/B and multivariable testing methodologies
- Excellent written and verbal communication and interpersonal skills
- Strong organizational and time management abilities
- Knowledge of advertising, privacy, and promotional compliance standards
- Ability to collaborate cross-functionally with Creative, Digital Marketing, CRM, Analytics, Sales, and Executive teams
- Ability to work in a fast-paced, deadline-driven environment
- Exposure to pets and pet dander (pet-friendly office environment)
Preferred Qualifications- Familiarity with Inntopia or other hospitality/reservation/revenue-management platforms
- Experience with email advertising platforms, post-purchase advertising networks, and third-party lead-generation partners
- Experience evaluating emerging advertising channels, AI tools, automation capabilities, and new marketing technologies
- Familiarity with creative tools such as Adobe Creative Cloud, Canva, Figma, or Beefree
- Working knowledge of HTML and CSS sufficient to review, troubleshoot, or communicate requirements for emails, landing pages, and lead forms
- Bachelor's degree in Marketing, Business, Communication, or a related field
- Experience in the hospitality industry or with timeshare/vacation ownership marketing
- Experience assisting with UX testing and website design
- Experience using Content Management Systems (CMS) to maintain and update websites
Compensation & Benefits- Health, vision, and dental insurance plans
- Company-paid life insurance coverage
- Voluntary Life and Accidental Death/Dismemberment Insurance
- HSA and FSA-Dependent Care Accounts
- Retirement plan
- Generous paid time off (PTO) and sick leave to support work-life balance
- Volunteer Time Off - Paid opportunities to give back to Summit County
- Bereavement leave
- Biannual bonuses
- Tuition Reimbursement Program
- Employee Wellness programs to support physical and mental health
- Lifestyle perks: Ski/Rec center pass loan programs, lodging and gear discounts, sporting/concert event tickets, pet insurance partner discounts and access to Summit Medallions: Occasional-use transferable passes for access to 6 premier resorts (A-Basin to Vail) via owners' program
Applications will be accepted until August 10, 2026.
