Director of Product Management

WillScot

$150K — $180K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of progressive experience in product marketing, especially in B2B and capital products.
  • Proven track record in developing and managing successful product marketing programs.
  • 5+ years leading cross-functional teams to achieve product performance goals.
  • Strong understanding of Category Management, New Product Development, and Project Management.
  • Fluency in current B2B marketing trends with demonstrated analytical skills, particularly in Excel.
  • Effective communicator with strong verbal and written skills, adaptable across all organizational levels.
  • Process-oriented with familiarity using Salesforce (CRM) and SAP (ERP) systems.

Responsibilities

  • Conduct market research and customer polling to identify needs and assess opportunity areas.
  • Lead a team to execute product marketing strategies and drive key revenue metrics.
  • Manage the lifecycle of new products from justification to launch, including pricing and marketing efforts.
  • Support sales initiatives through training, tool development, and performance management strategies.
  • Identify and pursue opportunities for margin expansion and financial improvements.
  • Prepare and adjust annual and strategic marketing plans alongside product goals.
  • Inspire and lead cross-functional teams inside and outside the company for successful marketing plan implementations.

Benefits

  • Generous medical, dental, and vision insurance packages.
  • Disability and life insurance coverage.
  • Paid time off, including company holidays.
  • Tuition reimbursement opportunities.
  • Retirement savings plan with company match.
  • Additional variable pay opportunities including commission and performance rewards.
Full Job Description
ABOUT THE JOB:

The Director, Product is responsible for driving revenue growth, market penetration, margin expansion, and ROI across WillScot's emerging product portfolios in North America. This role owns the product vision and strategy for the Clearspan and Cold Storage portfolios, leading cross functional initiatives that translate enterprise objectives into actionable product roadmaps, commercial plans, and measurable business outcomes. The ideal candidate combines strategic thinking, customer centric product leadership, and strong business acumen to accelerate adoption, market share growth, and profitability.

WHAT YOU'LL BE DOING:
• Own category strategy and portfolio performance for the Cold Storage and Clearspan product lines, driving revenue growth, market penetration, and margin expansion.
• Conduct market analysis, competitive research, and Voice of Customer activities to identify growth opportunities and prioritize investments.
• Lead annual and long range portfolio planning aligned with company strategy and financial objectives.
• Drive new product development initiatives from concept through commercialization, including business case development, roadmap prioritization, pricing, and launch execution.
• Partner with Engineering, Supply Chain, Operations, Finance, Sales, and Marketing to successfully bring products to market and optimize portfolio performance.
• Develop and execute sales enablement strategies, including training, tools, competitive positioning, and performance dashboards that support adoption and revenue growth.
• Monitor and analyze product and category performance, leveraging data driven insights to guide business decisions and continuous improvement efforts.
• Lead and develop a high performing product management team while fostering a culture of accountability, customer focus, and operational excellence.
• Influence executive stakeholders and cross functional teams to align customer needs, product strategy, and business objectives.

EDUCATION AND QUALIFICATIONS:
• Bachelor's degree required; MBA or other advanced degree strongly preferred.
• 10+ years of progressive experience in product management, strategy, finance, analytics, or related disciplines.
• 5+ years of experience leading and developing high performing teams.
• Proven success in B2B environments, preferably within industrial, infrastructure, construction, or capital intensive industries.
• Strong expertise in product management, category management, pricing strategy, product positioning, and commercial excellence.
• Demonstrated analytical and financial acumen with experience building business cases, assessing ROI, and translating insights into action.
• Advanced proficiency with Excel and analytics tools such as Power BI; experience with SAP, Tableau, or similar platforms preferred.
• Exceptional communication, leadership, and influencing skills with the ability to build alignment across commercial, operational, and technical teams.

This posting is for a(n) Existing Position.

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more! More information about benefits may be found here. Many positions also have variable pay opportunities including commission, bonus, performance rewards, or other incentive programs.

Similar Jobs

More Jobs at WillScot

  • Director of Product Management
    $150K — $180K *
    Scottsdale, AZ 85254 (Maricopa County)
    Business Services
    In-Person
  • Production Supervisor
    $75K — $105K *
    Elgin, IL 60120 (Kane County)
    Manufacturing & Automotive
    In-Person
  • Sr Mgr, General Manager
    $110K — $130K *
    Madison, WI 53711 (Dane County)
    Business Services
    In-Person
  • Dispatcher
    $75K — $105K *
    Henderson, CO 80640 (Adams County)
    Transportation
    In-Person
  • Territory Sales Manager
    $80K — $140K *
    Indianapolis, IN 46227 (Marion County)
    Business Services
    In-Person

More Business Services Jobs

Find similar Director of Product Management jobs: