Lead Experience Architect, Adobe Journey Optimizer

CenterWell Primary Care$126K — $173K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Experience Design, Marketing, Information Systems, or related field
  • 5+ years in experience architecture, customer journey design, or marketing technology
  • 5+ years experience with Adobe Journey Optimizer (AJO) and NBA decisioning platforms
  • Proven ability to design scalable, reusable journey frameworks
  • Strong collaboration skills across Agile pods, data science, engineering, and marketing teams
  • Familiarity with multichannel personalization and compliance frameworks (HIPAA, TCPA)
  • Experience in Agile environments.

Responsibilities

  • Design scalable, reusable journey components and logic aligned with business requirements
  • Create high-level journey blueprints for multichannel orchestration
  • Ensure design consistency across pods and use cases
  • Act as design lead in agile pods, validating journey logic
  • Provide templates and documentation to facilitate pod execution
  • Collaborate with data science on integrating personalization strategies
  • Monitor performance and recommend optimizations based on data.

Benefits

  • Medical, dental, and vision benefits
  • 401(k) retirement savings plan
  • Generous paid time off policy including holidays and volunteer time
  • Paid parental and caregiver leave
  • Short-term and long-term disability coverage
  • Life insurance
  • Additional wellness and personal development opportunities.
Full Job Description
You will blend strategic experience design with hands-on platform enablement. This work will involve collaboration across multiple teams, including marketing, IT, data science, and personalization. The goal of this collaboration is to ensure that journey structures are aligned with business goals and optimized for real-time personalization, experimentation, and enterprise scalability.

Role Responsibilities

Journey Architecture & Blueprinting

  • Design scalable, reusable journey components and logic frameworks aligned with AJO capabilities and business requirements
  • Create high-level journey blueprints that support personalization, and multichannel orchestration
  • Ensure consistency and feasibility across pods and use cases

Pod Enablement & Design Support

  • Act as a design lead across agile pods, validating journey logic and supporting AJO builders
  • Provide reusable templates, documentation, and guidance to accelerate pod-level execution
  • Promote consistency across pods while enabling flexibility for experimentation and variation

AI Enablement & Optimization

  • Collaborate with data science and personalization teams to embed NBA logic into journey design
  • Support multivariant testing strategies and content delivery
  • Monitor performance and recommend design optimizations based on engagement data

Cross-Functional Collaboration

  • Partner with Customer Lifecycle Marketing Strategists, Adobe consultants, IT, and NBA team members to align on experience design standards and journey logic
  • Collaborate with Agile pods, personalization teams, and data science to ensure journey blueprints are feasible, scalable, and aligned with enterprise goals
  • Provide reusable templates, logic frameworks, and documentation to support AJO builders and accelerate enablement across teams
  • Contribute to governance frameworks for journey logic, personalization rules, and compliance

Use your skills to make an impact

This role is foundational to our ability to grow personalized, compliant, and connected experiences across the enterprise. You'll be the connective tissue between strategy and execution—ensuring that what we design is not only visionary but also buildable, measurable, and repeatable.


Use your skills to make an impact

Required Qualifications

  • Bachelor's Degree in Experience Design, Marketing, Information Systems, or a related field

  • 5+ years in experience architecture, customer journey design, or marketing technology

  • 5+ years of experience with Adobe Journey Optimizer (AJO), Real-Time CDP, and NBA decisioning platforms

  • Experience designing scalable, reusable journey frameworks and logic structures

  • Collaboration skills across Agile pods, data science, engineering, and marketing strategy teams

  • Familiarity with multichannel personalization, compliance (HIPAA, TCPA), and consent frameworks

  • Experience working in Agile environments and collaborating across pods

Preferred Qualifications

  • Experience supporting MarTech platform migrations or platform enablement plans

  • Familiarity with NBA experimentation frameworks and multivariant testing strategies

  • Background in healthcare, insurance, or other regulated industries

  • Exposure to scaled Agile frameworks (e.g., SAFe, LeSS)

  • Certification in Experience Design, Product Management, or Marketing Technology

  • Experience collaborating with data science and engineering teams on personalization logic

  • Knowledge of consent and preference management frameworks and their impact on journey design

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$126,300 - $173,700 per year


 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 06-26-2026

About CenterWell Primary Care

CenterWell Primary Care Careers

Joining CenterWell Primary Care presents an unparalleled opportunity to advance one's career in a leading healthcare organization that is dedicated to innovation and quality care. CenterWell Primary Care is actively seeking professionals who are passionate about making a difference in the healthcare industry.

Explore Job Opportunities

CenterWell Primary Care offers a variety of job opportunities that enable professionals to grow their careers in an environment that values leadership and diversity. The company is committed to fostering a culture where innovation thrives and leadership skills are honed.

Professional Growth and Development

At CenterWell Primary Care, career growth is a priority. The company supports professional development through comprehensive training programs and opportunities for advancement. Employees are encouraged to expand their skills and knowledge, positioning themselves as leaders in the healthcare sector.

Diversity and Inclusion

CenterWell Primary Care is dedicated to creating a diverse and inclusive workplace. The company believes that diversity training and an inclusive culture are key to innovation and the delivery of exceptional care. Employees from various backgrounds bring unique perspectives that enhance the team's performance and patient outcomes.

Benefits and Culture

Employees at CenterWell Primary Care enjoy a range of benefits designed to support their professional and personal lives. The company's culture is centered on teamwork, respect, and integrity, providing a solid foundation for personal growth and job satisfaction.

Internship Programs

For those starting their career, CenterWell Primary Care offers internship programs that provide hands-on experience in the healthcare field. Interns gain valuable insights and skills, which are crucial for building a successful career in healthcare.

Hiring Process

The hiring process at CenterWell Primary Care is designed to identify candidates who are not only skilled but also passionate about making a difference in healthcare. Prospective employees can expect a thorough interview process where they can showcase their skills and learn more about the company's mission and values.

Networking and Professional Opportunities

CenterWell Primary Care encourages its team to engage in networking opportunities within and beyond the company. This engagement fosters professional connections and collaborative opportunities that can lead to innovative solutions and enhanced patient care.

Join the Team

CenterWell Primary Care is looking for curious, creative, and solution-driven team players. Search open positions that match your skills and interests on the CenterWell Primary Care Jobs page. Tailor your resume to reflect your expertise and prepare for a career that promises both professional and personal growth.

Stay Connected

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Explore Careers at CenterWell Primary Care

Discover the rewarding opportunities awaiting at CenterWell Primary Care. With a commitment to employee growth, a diverse culture, and a drive for innovation, CenterWell Primary Care is the perfect place to advance your career in healthcare.
Learn more about CenterWell Primary Care
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