This role sits within the broader Media & Channel Marketing organization, partnering closely with Product, Brand, and Engineering teams to deliver seamless, high-performing customer journeys for Snap's consumer hardware and wearable products.

We're looking for a Lead, eCommerce, Lifecycle Marketing to lead strategy and execution across our owned channels (email, push, in-app, and messaging) and identity resolution to drive activation, engagement, retention, and lifetime value for consumer hardware and wearable products, including Spectacles.

You will be responsible for building data-driven lifecycle programs across the full customer journey-from pre-purchase education and consideration through onboarding, utilization, and long-term loyalty. You'll partner cross-functionally with Product, Brand, and Analytics teams to design, launch, and optimize programs that deepen customer relationships and deliver measurable business impact.

This role reports to the Senior Manager, eCommerce & Digital Marketing and plays a key part in Snap's strategy.

What You'll Do

• Lead CRM & lifecycle strategy for Snap's consumer hardware, defining the roadmap, campaign calendar, manage partnerships, and channel mix across email, push, in-app, and messaging.
• Design full-funnel lifecycle journeys (welcome, onboarding, education, cross-sell, winback, loyalty) that move customers from first touch to purchase and advocacy.
• Own segmentation and targeting based on behaviors, preferences, and value, and to unlock personalized experiences at scale.
• Develop a robust experimentation agenda (A/B and multivariate tests) across messaging, creative, frequency, and journey design to continuously improve activation, retention, and LTV.
• Partner with Brand and Product teams to connect on-site, in-app, and post-purchase experiences, ensuring lifecycle programs are tightly integrated with product surfaces and checkout flows.
• Collaborate with Creative, Brand, and Regional Marketing to ensure communications are on-brand, locally relevant, and aligned with broader campaigns and product narratives.
• Define and own CRM KPIs, including activation rates, engagement, repeat purchase, churn, unsubscribe, and revenue contribution; build dashboards and regular readouts for key stakeholders.
• Work closely with Marketing Operations / MarTech to ensure the right tools, integrations, and data pipelines are in place to power personalization, triggered experiences, and measurement.
• Manage day-to-day campaign operations (briefing, QA, deployment, QA, and post-campaign analysis) in partnership with internal teams and external vendors as needed.
• Shepherd privacy- and trust-forward practices in CRM, ensuring programs respect user choice and comply with evolving regulatory and platform requirements.

Knowledge, Skills & Abilities:

• Strong lifecycle strategy and CRM channel expertise (email, push, in-app, messaging) with a deep understanding of how to orchestrate journeys across touchpoints.
• Proven ability to combine creativity with analytics-you're as comfortable building a test plan and reading a dashboard as you are crafting a compelling brief.
• Highly collaborative operator who can influence and align cross-functional partners across Product, eCommerce, Brand, Analytics, and Regional Marketing.
• Analytical and hypothesis-driven mindset, with a knack for spotting insights, translating them into clear opportunities, and operationalizing them into experiments and programs.
• Strong communication and storytelling skills, able to synthesize complex data and trade-offs into clear narratives and recommendations for senior stakeholders.
• Comfort operating in a fast-paced, ambiguous environment, balancing strategic thinking with hands-on execution.

Minimum Qualifications:

• 8+ years of experience in CRM, lifecycle, retention, or growth marketing roles, ideally within consumer, eCommerce, hardware, or subscription/SaaS businesses.
• Demonstrated track record of designing and scaling lifecycle programs that drive measurable improvements in activation, retention, repeat purchase, and/or LTV.
• Deep experience with email and push marketing, including segmentation, triggers, dynamic content, and deliverability best practices.
• Hands-on experience with experimentation and optimization (A/B testing, incrementality, cohort analysis) and using data to inform roadmaps and prioritization.
• Proficiency with CRM and analytics platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable, Klaviyo, or similar) and comfort partnering with technical teams on data and tooling.
• Strong quantitative skills, including the ability to define KPIs, interpret dashboards, and partner with Analytics to build insights and recommendations.

Preferred Qualifications:

• Experience in luxury, tech, or lifestyle consumer goods marketing.
• Strong leadership and stakeholder management skills across global teams.
• Data-driven, strategic thinker comfortable in both creative and analytical domains.
• Excellent communication and storytelling skills, with the ability to influence and inspire across teams.
• Passion for technology, innovation, and shaping the future of digital commerce and AR/VR experiences.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.

Zone A (CA, WA, NYC):
The base salary range for this position is $142,000-$214,000 annually.

Zone B:
The base salary range for this position is $135,000-$203,000 annually.

Zone C:
The base salary range for this position is $121,000-$182,000 annually.

This position is eligible for equity in the form of RSUs.