As the Lead Director, Product Development for General Merchandise & Consumables (GMC), you will lead a team accountable for the end-to-end development of physical, consumer packaged goods (CPG) across a broad portfolio spanning multiple brands, 20+ product categories, and hundreds of items generating over $0.5B in annual revenue. You will translate shopper insights, market trends, competitive intelligence, and CVS' internal total business strategies into compelling, data-driven category strategies and product roadmaps, and ensure your team's tactical execution ladders directly to those strategic priorities. Reporting to the Executive Director of Store Brands Product Development, you will lead, coach, and grow a high-performing team of Product Development Managers, serve as a credible and influential cross-functional partner across the organization, and operate as a general manager of your portfolio - equally comfortable navigating granular retail math and executive-level storytelling.
Please note: this role is focused on the development and management of physical, Consumer Packaged Goods (CPG) - such as food, beverage, candy, bath tissue, paper towels, household cleaners, and other general merchandise products. This is not a Digital, Web, or App product management role, and candidates whose experience is limited to software, digital, or app-based product development will not meet the qualifications for this position.
The Lead Director of Product Development collaborates cross-functionally and holds key accountability in the following areas:- Category Management & Business Performance: Act as the general manager of your portfolio and the principle partner of your cross-functional colleagues driving effective day-to-day operations, vendor management and negotiations, business case development, and aligning product development with Own Brand, Category, and Planogram strategy.
- Consumer Packaged Goods (CPG) Product Lifecycle: Lead strategic decision-making across the full product lifecycle - discovery, concept, development, launch, in-market management, and discontinuation - while identifying whitespace opportunities within each brand.
- Quality Assurance and Regulatory Affairs: Partner closely with these CVS teams to ensure product, formulation, and factory compliance with internal standards and external regulations.
- Packaging, Brand, Business, and Consumer Experience Teams: Collaborate closely & frequently with cross-functional Own Brand teams throughout the product lifecycle to ensure success within product, packaging, price, and placement.
- Supplier Management: Develop, set, and oversee the strategy for an effective vendor portfolio, vendor selection and relationship management, with strategic negotiations as a core responsibility.
- Inventory and Supply Chain: Serve as an escalation point to maintain consistent product availability and resolve complex supply-related challenges.
- People Leadership: Build, lead, and develop a high-performing team of Product Development Managers, creating the conditions for their continued growth and success.
Primary Job Duties & Responsibilities:
Strategic Leadership & Category Business Ownership - 40%- Owns the end-to-end product strategy and roadmap for a portfolio spanning multiple brands, 20+ product categories, and hundreds of SKUs generating $0.5B+ in annual revenue, translating shopper insights, market trends, and competitive intelligence into a compelling and successful strategic framework
- Builds and defends data-driven business cases rooted in retail math (P&L, margin analysis, pricing tiers, penetration rates, market share, etc...) to prioritize whitespace opportunities, guide investment decisions, and secure leadership alignment.
- Partners with Category Management to align product development priorities with assortment and category strategy across the portfolio.
- Establishes and continually refines quality, formulation, consumer experience, and packaging standards to ensure products meet brand positioning, regulatory requirements, and customer expectations.
- Connects strategic priorities to the team's day-to-day tactical execution, ensuring the roadmap translates into clear, prioritized work for Product Development Managers and their teams.
- Monitors key performance indicators (sales, market share, profitability, customer feedback) across the portfolio and adjusts strategy in response to performance and market shifts.
Team Leadership & Talent Development - 25%- Leads, mentors, and develops a team of Product Development Managers (and, through them, Assistant Product Development Managers), setting clear performance goals and fostering a collaborative, high-performing team culture.
- Builds organizational capability by coaching direct reports on strategic thinking, retail math, negotiation, and executive communication.
- Recruits, retains, and develops talent to support a growing and increasingly complex portfolio.
- Fosters an environment of continuous improvement, agility, and accountability across the team.
Cross-Functional Influence & Stakeholder Management - 25%- Serves as a credible, influential partner - with and without direct authority - across Quality Assurance/Regulatory, Packaging, Brand, Sourcing, Supply Chain, Category Management, and executive leadership.
- Negotiates favorable terms and pricing with vendors and suppliers to protect margin, supply, improve our competitive market position and strengthen the assortment.
- Guides their team's preparation and delivery of materials and presentations for key milestone meetings (e.g., Planogram Reviews, Product Pipeline Reviews, New Item Presentations, Category
Process Governance & Continuous Improvement - 10%- Enforces and influences development of policies, procedures, and quality/compliance standards that promote ethical behavior and best practices across the product lifecycle.
- Identifies and leads process improvements that make product development faster, more scalable, and more effective across the category portfolio.
- Acts as an escalation point for complex, novel problems without historical precedent, applying structured problem-solving to reach sound resolutions.
Essential Qualifications, Essential Functions & Preferred Qualifications:The successful candidate will have a strong work ethic, an entrepreneurial mindset, business savvy, high level of curiosity, and the ability to be highly productive in a dynamic, fast-paced, collaborative environment. The ideal candidate will have the following knowledge, skills, and abilities:
- 7+ years of relevant experience in category management, retail business/assortment management, and/or Consumer Packaged Goods (CPG) product development (an MBA will be counted toward equivalent years of experience).
- Deep expertise in category management and/or retail business management of physical products, merchandising and assortments, with strong command of business case development and retail math (P&L, margin analysis, pricing tiers, penetration rates, market share, etc.)
- Strong knowledge of the Consumer-Packaged Goods (CPG) product lifecycle - from discovery, concept, development, launch, in-market management, to discontinuation - and the ability to strategically build the right products within a brand and identify whitespace opportunities.
- Demonstrated ability to develop strategic priorities rooted in data and insights, and to connect and prioritize a team's tactical work against those priorities.
- Proven track record leading, developing, and retaining high-performing teams.
- Proven ability to solve complex problems, often without historical precedent, and to influence and impact cross-functional stakeholders at multiple levels of the organization, with excellent written and verbal communication skills up to the executive level.
- Experience directly negotiating and managing supplier and vendor relationships.
- Expertise leveraging the MS Office Suite, including advanced Excel and PowerPoint capabilities.
- Regular and reliable attendance during normal working hours, as established by the leader.
- Travel requirements - up to 10% travel expected.
Skill In:- Strong interpersonal skills and the ability to build trust amongst colleagues, as demonstrated by successful collaboration to achieve shared goals.
- Strong organization and time management skills, evidenced by experience being accountable for multiple deliverables on staggered deadlines across a broad portfolio.
- Strong communication skills in both formal and informal writing and speech.
Ability to:- Deliver executive-level quality, professional communications, presentations, responses, and analyses on a wide range of requests, often on tight deadlines.
- Communicate clearly and persuasively to small and large groups, both internally and externally.
- Lead and influence with and without direct authority across a wide range of cross-functional stakeholders.
Preferred Qualifications: The knowledge, skills, and abilities (KSAs) which are "nice to haves" in a candidate. HRBPs and leaders can use preferred skills to further screen candidates in the recruitment process.
- MBA (Master of Business Administration).
- Related product segment experience or expertise in General Merchandise, Consumables such as foods, beverages, etc..., or applicable regulatory landscapes such as the FDA.
- Experience with MS Co-Pilot, Claude or similar AI platforms.
- Experience managing P&L or other financial frameworks.
- Prior experience managing managers or leading leaders, with a demonstrated ability to mentor and develop subordinate leaders.
Pay RangeThe typical pay range for this role is:
$100,000.00 - $231,540.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
Great benefits for great peopleWe take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments.
We anticipate the application window for this opening will close on: 10/31/2026
