About you and this roleDow has an exciting opportunity for a
Lead Director of Branding, Business Communications & Sports Marketing located in
Midland, MI!
In this role, you will partner with senior business leadership to strengthen Dow's enterprise brand as a long-term strategic asset and deliver measurable commercial and reputational impact through integrated enterprise branding and marketing communications excellence.
You will have primary accountability for Dow's enterprise brand strategy, stewardship, governance and brand health measurement, ensuring the Dow brand is consistently defined, protected and strengthened globally. You will lead a global team that develops and executes enterprise branding leadership, governance and activation, as well as multi-channel enterprise and business and marketing communications strategies that engage customers, stakeholders and employees in support of Dow's business and enterprise priorities.
You will report to Dow's vice president of Corporate Affairs, hold a seat on Dow's Corporate Affairs Leadership Team and provide strategic counsel to business presidents and senior leaders, ensuring clear ownership boundaries and alignment across brand stewardship, enterprise messaging, and business communications programs in tandem with Dow's enterprise reputation strategy, business objectives and growth priorities.
ResponsibilitiesEnterprise Brand Leadership & Governance
- Own and evolve Dow's enterprise brand strategy, including brand positioning, architecture, value proposition and usage principles, in partnership with Corporate Affairs leadership and enterprise stakeholders.
- Serve as steward of the Dow brand as an enterprise asset, ensuring consistency, discipline and protection across businesses, regions, partnerships, sponsorships and external platforms.
- Establish and maintain enterprise-wise brand governance frameworks, including standards, policies, approval practices, escalation paths and risk management protocols.
- Define and oversee brand health and brand value measurement, including reputation, equity and value indicators, translating insights into leadership decision-making and strategic action.
- Enable the organization to create, promote and activate the Dow brand effectively, while maintaining clear distinction between brand definition / stewardship and communications or campaign execution.
Business & Marketing Communications Strategy
- Partner with senior business and functional leaders to shape and execute integrated business and marketing communications strategies that advance Dow's growth, reputation, and commercial objectives.
- Serve as a trusted advisor to leadership on enterprise brand implications, positioning and risk.
- Translate business strategies into clear, compelling messaging and engagement strategies within established enterprise brand frameworks across global and regional audiences.
- Lead the development and execution of integrated, multi-channel marketing communications plans aligned with business marketing strategies and customer engagement priorities.
- Partner with Dow's Corporate Communications team to ensure consistency of purpose, effective messaging and engagement across stakeholders.
Sports Marketing Leadership and Oversight
- Provide strategic oversight and leadership for Dow's Sports Marketing capabilities and programs, ensuring sports partnerships and platforms advance brand visibility, thought leadership, and business relevance.
- Ensure alignment of sports marketing communications with enterprise business and brand priorities, as well as proper governance and oversight of sports marketing assets.
- Partner with Dow's commercial team to guide the integration of sports marketing initiatives into broader business and marketing communications programs that maximize return on investment and brand impact.
People & Organizational Leadership
- Lead and develop a high-performing organization of marketing communications leaders, managers, and specialists, foster engagement, capability building, and succession planning.
- Own the talent strategy, organizational design, and resource planning for the Business & Marketing Communications organization.
- Inspire, coach, and mentor leaders and teams to deliver results aligned with long-term business strategy and operational excellence.
Governance, Resources & Measurement
- Accountable for functional budgets, resource allocation, and supplier partnerships across branding, marketing communications, and sports marketing programs.
- Establish outcomes-based measurement frameworks to assess effectiveness of communications and marketing programs, feeding insights back into planning and strategy refinement.
- Ensure strong collaboration with Corporate Public Affairs, brand, marketing, and regional teams to connect enterprise, business, and market priorities.
Qualifications- A minimum of a bachelor's degree or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
- A minimum of 15 years of experience leading global or regional marketing communications organizations or related disciplines in a complex, multinational environment.
- Deep experience with brand strategy, integrated marketing, and high-visibility platforms such as sponsorships or sports marketing.
- Background in B2B, industrial, or technology-driven industries.
- Significant leadership experience, including leading leaders and managers in complex organizations.
- A minimum requirement for this U.S. based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.
Skills- Brand Strategy: Ability to develop, steward, and evolve brand strategy across all channels, ensuring consistent brand identity, voice, and positioning. Lead long-term brand vision aligned with business objectives, audience insights, and market trends to strengthen brand equity and differentiation.
- Cross-Functional Leadership: Demonstrated success leading high-performing teams and collaborating across marketing, sales, legal, finance, and external agencies. Influence without direct authority, align diverse stakeholders, and drive execution of complex, multi-channel initiatives.
- Data Analytics: Strong analytical mindset with the ability to measure brand performance, campaign effectiveness, and ROI. Use insights from consumer data, media metrics, and market research to optimize strategies, inform decision-making, and demonstrate business value.
- Executive Communications: Proven ability to lead internal and external communications, including executive messaging, corporate narratives, crisis communications, and stakeholder engagement. Craft clear, compelling messages that support organizational strategy, reputation management, and cultural alignment.
- Sports Marketing: Expertise in designing and executing integrated marketing strategies, including sports marketing, sponsorships, endorsements, and experiential activations. Leverage partnerships and platforms to drive brand visibility, fan engagement, and measurable business impact.
Additional NotesDomestic relocation assistance is available for this position and may be provided based on eligibility.
Benefits - What Dow offers youWe invest in you.
Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.
Here are just a few highlights of what you would be offered as a Dow employee:
- Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
- Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.
- Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.
- Employee stock purchase programs (availability varies depending on location).
- Student Debt Retirement Savings Match Program (U.S. only).
- Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees' Savings Plan (401(k)), helping employees reach the Company match.
- Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
- Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
- Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
- Competitive yearly vacation allowance.
- Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
- Paid time off to care for family members who are sick or injured.
- Paid time off to support volunteering and Employee Resource Group's (ERG) participation.
- Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
- On-site fitness facilities to help stay healthy and active (availability varies depending on location).
- Employee discounts for online shopping, cinema tickets, gym memberships and more.
- Additionally, some of our locations might offer:
- Transportation allowance (availability varies depending on location)
- Meal subsidiaries/vouchers (availability varies depending on location)
- Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)
Join our team, we can make a difference together.
