Caterpillar, Inc

Lead Digital Engagement Consultant; Foresight & Inspect

Caterpillar, Inc$128K — $192K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in digital engagement or product marketing
  • Deep understanding of condition monitoring or predictive maintenance solutions
  • Proven track record in building relationships with dealers or field teams
  • Strong analytical skills with ability to interpret data trends
  • Expertise in creating targeted marketing campaigns and strategies

Responsibilities

  • Drive the end-to-end strategy for accelerating product adoption
  • Identify barriers to adoption and create tailored initiatives
  • Analyze product usage to inform decisions and enhance engagement
  • Create marketing campaigns to highlight product value and drive dealer action
  • Foster relationships with regional teams and dealers to enhance collaboration

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Generous paid time off, including holidays and volunteer days
  • 401(k) retirement savings plan with company match
  • Health Savings and Flexible Spending Accounts available
  • Access to health lifestyle programs and employee assistance services
  • Career development opportunities and tuition reimbursement
  • Incentive bonuses and additional voluntary benefits to enhance employee satisfaction
Full Job Description
Career Area:
Technology, Digital and Data

Job Description:

Job Summary:

The Digital Adoption and Customer Success (DACS) organization, part of Cat Digital, plays a critical role in enabling long-term value realization from Caterpillar's growing portfolio of digital solutions. DACS is focused on driving meaningful adoption, sustained engagement, and measurable business impact across the global dealer network and customer base.

The team is seeking a Senior Digital Engagement Consultant to lead adoption and engagement efforts for Caterpillar's condition monitoring digital solutions, including products such as Cat ® Foresight and Cat ® Inspect. These solutions provide advanced equipment health insights, predictive analytics, and streamlined capabilities that enable proactive maintenance, improve machine availability and much more.

The Senior Digital Engagement Consultant role is a hybrid of strategist, analyst, marketer, and relationship builder, responsible for translating product capabilities into measurable business impact and scaling adoption globally. This position works in close partnership between digital product teams and regional teams; acting as a bridge to accelerate adoption and engagement with our Caterpillar dealers.

At its core, the role is focused on turning digital innovation into real-world impact- helping our dealers and internal partners fully adopt and realize the value of our condition monitoring products.

What You Will Do:

As the Senior Engagement Consultant for Condition Monitoring, you will drive product adoption & generate business outcomes (Revenue + Feedback) through engagement strategies and marketing activations. Your primary objectives will be:

Lead Adoption Strategy & Execution (Part Strategist)
  • Develop, manage, and execute end-to-end engagement strategies to accelerate product adoption (tied to product releases and regional priorities)
  • Identify adoption barriers and design targeted interventions, along with responsibility of ensuring regional teams are integrated into the engagement plans
  • Provide strategic guidance on digital capability requirements, to drive adoption, engagement and deliver the best overall customer experience with our digital products.

Drive Insights & Data-Informed Decisions (Part Analyst)
  • Analyze product usage and engagement trends, plus gather dealer and regional team feedback to make data-informed decisions and drive adoption through engagement strategies
  • Identify gaps in adoption efforts and lead retention projects (in coordination with multiple teams) to drive authentic adoption
  • Leverage multiple reporting insights to develop plan and continually refine strategies

Design and Execute Engagement strategies & Marketing Activations (Part Marketer)
  • Create targeted messaging and campaigns to promote product value, dealer action and drive engagement.
  • Capture and scale best practices and success stories to drive broader organizational impact
  • Curate a dealer engaged community to foster trust and authentic adoption

Build Partnerships & Scale Impact (Part Relationship Builder)
  • Build strong relationships with regional teams, dealers and product partners
  • Act as a connector across product, marketing, and field regional teams
  • Coordinate with multiple internal teams to help drive a unified engagement strategy and experience for our dealers and internal partners


What You Will Have:
  • Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
  • Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
  • Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
  • Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
  • Effective Communication: Knowledge of effective communication concepts, tools, and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.


Considerations For Top Candidates:
  • Experience and expertise in promoting and/or driving engagement of digital products (condition monitoring is a plus) to users/audiences
  • Experience supporting and driving adoption around fleet management, condition monitoring or predictive maintenance software is a plus
  • Experience in working with Field teams or Dealers.
  • Technical marketing background and secure understanding of campaign building, customer journeys and an omnichannel approach


Summary Pay Range:

$128,470.00 - $192,710.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement


* These benefits also apply to part-time employees

Visa Sponsorship is not available for this position.

Posting Dates:
August 31, 2026 - September 7, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Not ready to apply? Join our Talent Community.

About Caterpillar, Inc

Progress Rail Services Corporation, a Caterpillar company, is one of the largest integrated and diversified suppliers of railroad and transit system products and services worldwide. Since its acquisition by Caterpillar Inc. in 2006, Progress Rail has used the Caterpillar international footprint to gain quick and widespread notice and approval across the globe. Product technology, reliability and durability, along with legendary aftermarket parts and service support, have been their keys to success. Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. The technology and world reach of Caterpillar, combined with the service standard and historical reliability of Progress Rail, ensures their products and services make a growing impact on the world rail industry. With their acquisition of Electro-Motive Diesel (EMD), Progress Rail is the world's largest builder of diesel-electric locomotives for all commercial railroad applications including freight, intercity passenger, commuter, switching, industrial and mining. EMD is also a global provider of diesel power engines for marine propulsion, offshore and land based oil well drilling rigs and stationary power generation. Electro-Motive is the only diesel engine manufacturer of its size to have produced more than 70,000 engines. This success stems from product reliability, serviceability, load acceptance capability, low operating costs and ease of maintenance with standardized components.

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Make a great first impression. Prepare for your interview at Caterpillar by reviewing common questions and practicing your responses. Tailor your resume to highlight the experiences and skills that make you the ideal candidate for the position you are applying for. At Caterpillar, Inc., every role offers the chance to make an impact. Come be a part of our team and drive the future of our global industries. Your career at Caterpillar is not just about what you'll accomplish, but how you'll grow and the innovation you'll lead. Join us and build a career that matters.
Learn more about Caterpillar, Inc
Size
107,700 employees
Market Cap
$125.3 billion
Industry
Net Income
$2.9 billion
Founded
1925
5 Year Trend
+5.8%
Revenue
$41.7 billion
NASDAQ

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