Leaf Home

Lead Copywriter

Leaf Home • $80K — $95K *
US-AnywhereRemote in United States
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 5+ years of professional copywriting experience with leadership roles.
  • Strong portfolio showcasing storytelling across diverse marketing channels.
  • Proficient in Microsoft Office tools.
  • Must have legal authorization to work in the country without sponsorship.

Responsibilities

  • Develop persuasive copy and messaging across multiple marketing channels.
  • Act as a senior copywriting resource providing feedback and guidance to the creative team.
  • Collaborate with cross-functional partners to align copy with audience insights and business objectives.
  • Review and ensure clarity and compliance of copy written by other team members.
  • Contribute to performance-driven testing initiatives to optimize campaign results.
  • Evolve brand voice and messaging standards to maintain consistency across platforms.

Benefits

  • Competitive medical, dental, and vision benefits after 60 days.
  • Retirement savings plan with company match.
  • Generous paid parental leave and time-off programs.
  • On-campus fitness and meal delivery services.
  • Comprehensive wellness and childcare benefits.
  • Opportunities for growth and development within the company.
Full Job Description
Position Summary

The Lead Copywriter develops compelling, conversion-focused copy across a variety of marketing channels, including paid media, social media, email, web, direct mail, video, and long-form content. This role combines strong storytelling, strategic thinking, and a performance marketing mindset to drive engagement, lead generation, and business results. Partnering closely with Performance Marketing, Brand, Product Marketing, Creative Leadership, and Legal, the Lead Copywriter creates effective, customer-centric communications while serving as a trusted copywriting resource who helps elevate creative quality, messaging consistency, and brand standards across company initiatives.

Essential Duties and Responsibilities:

  • Develop persuasive, conversion-focused copy, concepts, and messaging frameworks across paid social, email, direct mail, print, web, video, and other marketing channels. Balance brand-building and direct-response objectives to drive engagement, lead generation, and business performance.
  • Serve as a senior copywriting resource for the creative team by providing guidance, feedback, and best practices that elevate writing quality, strengthen messaging, and promote consistency across campaigns and brands
  • Partner with Performance Marketing, Brand, Product Marketing, Creative Leadership, and other cross-functional stakeholders to translate audience insights, testing results, customer needs, and business objectives into effective creative strategies, messaging, and campaigns.
  • Review and provide feedback on copy developed by other writers, ensuring content is clear, compelling, accurate, compliant, customer-centric, and aligned with brand standards and legal requirements.
  • Contribute to performance-driven creative testing initiatives by developing copy variations, evaluating campaign performance, analyzing results, and applying insights to optimize engagement, conversion rates, and lead generation outcomes.
  • Support the evolution of brand voice, messaging frameworks, copy standards, and best practices across the company portfolio while ensuring consistency across channels, audiences, and customer touchpoints.

Experience and Minimum Qualifications:

  • Undergraduate (Bachelor's) degree.
  • 5+ years of professional copywriting experience, including experience providing guidance, feedback, and mentorship to writers and creative partners.
  • Portfolio demonstrates strong copywriting, concepting, and storytelling capabilities across multiple channels, including digital, social, email, direct mail, video, and performance marketing campaigns
  • Proficient in Microsoft Office Suite, including Work, PowerPoint, Excel, and Outlook.
  • Must probe legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

  • Experience in the home services or lead-gen industries.
  • Experience in digital marketing channels (Meta, Google, etc.) with a deep understanding of paid social.
  • Experience leveraging AI-assisted content creation and workflow tools.

Travel Requirements:

  • Up to 25% US and/or Canadian travel required
  • Other travel or work location considerations: Toledo, OH, Hudson, OH, Detroit, MI

Overtime/Additional Hours Requirements:

  • Additional and non-standard hours may be required (exempt).

Physical Requirements:

  • Normal Office Environment

Are We Your Company?

Focused on Growth Leaf Home is dominating the home improvement industry as we continue to grow. We work hard and play harder. With offices across the U.S. and Canada, our diverse team spans marketing, sales, installation, and service. We are committed to employee growth through:

  • Innovating, Always - Providing cutting-edge solutions for employees and customers
  • Partnering with Our Customers - Building trusted relationships at the core of everything we do
  • Empowering Employees - Creating opportunities for growth and success in a supportive environment
  • Supporting Our Communities - Giving back to the places our customers and employees call home

What We Offer

  • Industry-leading compensation package
  • Competitive medical, dental, and vision benefits after 60 days
  • Retirement savings plan with company match
  • Paid parental leave and generous paid time off programs
  • On-campus fitness programs and meal delivery services
  • Comprehensive health, wellbeing, financial wellness, and childcare benefits
  • Opportunities for growth and advancement

Additional Perks

  • Employee assistance program with 24/7 legal, financial, and counseling support
  • Employee discount marketplace with thousands of savings options
  • Flexible Gym membership
  • Employee resource groups, including VetConnect and the Women's Committee

About Leaf Home

Leaf Home is a trusted partner in providing homeowners and their families safety, enjoyment, convenience, and peace of mind through innovative, professionally installed solutions that protect the condition and grow the value of their homes.

Leaf Home Careers

There has never been a better time to explore the job opportunities at Leaf Home, a leader in home enhancement solutions. Leaf Home is actively seeking professionals eager to drive innovation and lead in an industry ripe for transformation.

Work You’ll Do

Join Leaf Home's top-tier team to assist homeowners across the nation in upgrading their living spaces. At the intersection of technology, customer service, and home safety, Leaf Home stands as a beacon of growth and leadership in the home solutions sector. Transform the home improvement industry with the brightest minds at Leaf Home, where the focus is on delivering superior products and unmatched service. Leaf Home offers a unique position in the marketplace, combining industry expertise with digital innovation to lead the way in home safety solutions. Engage with a diverse team of business and technology advisors who help navigate the journey of home enhancement, ensuring every homeowner finds the perfect solution for their needs. Collaborate with over 1,000 dedicated professionals who are committed to making home maintenance easier, safer, and more intuitive.

Introducing the Leaf Home Professional Growth and Development Program

This program is designed to foster the professional growth of its team members, helping them master their skills in digital transformation and customer engagement through targeted training and leadership development.

Do Innovative Work

Be part of the largest network of home improvement experts—professionals dedicated to redefining the homeowner experience through innovation, expertise, and a commitment to excellence.

Drive Innovation and Leadership

Deliver targeted solutions that enhance the safety and functionality of homes across the country. Leaf Home prides itself on a depth and breadth of knowledge and innovation that is unparalleled in the industry.

Be Part of a Great Team

Work on a wide range of projects utilizing cutting-edge technology and benefit from the unparalleled capabilities, scale, and solution development that only Leaf Home can offer.

Future-Proof Your Career

Advance your career with limitless opportunities at Leaf Home. Ambition is the only limit to how far team members can go, supported by comprehensive training, development programs, and certification support.

Explore Leaf Home's Impact

From transforming residential safety standards to enhancing customer service protocols, Leaf Home is at the forefront of the home solutions industry. The company's commitment to excellence and innovation has positioned it as a leader in the market.

The Leaf Home Commitment to Diversity and Inclusion

Leaf Home's dedication to diversity and inclusion ensures a welcoming environment for all team members. Through diversity training and a culture that celebrates unique perspectives, Leaf Home fosters an inclusive workplace where everyone can thrive.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Leaf Home looks for passionate, curious, creative, and solution-driven team players. SEARCH LEAF HOME JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who shape Leaf Home.

READ CAREERS BLOG

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Learn more about Leaf Home
Size
1,001 employees
Industry
Real Estate & Construction
* Ladders Estimates

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