Wells Fargo

Lead Campaign Analytics & Data Science Consultant

Wells Fargo$100K — $130K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of data science experience or equivalent work, training, military experience, or education
  • Master's degree in a quantitative discipline (math, statistics, engineering, etc.)
  • 2+ years of marketing campaign analytics experience
  • Proficiency in SQL and Python/R programming
  • Strong project management skills for managing multiple projects
  • Experience with large production data sets

Responsibilities

  • Measure marketing campaign success inflight and post-campaign
  • Communicate actionable insights to non-technical audiences
  • Lead initiatives using advanced analytics and statistical techniques
  • Analyze complex data sets to generate insights and recommendations
  • Independently resolve complex issues and lead deliverables
  • Execute analytical experiments for business problem-solving
  • Collaborate with teams to drive data-driven recommendations

Benefits

  • Hybrid work schedule with three days in-office and two remote
  • Opportunity for professional growth within Marketing Analytics team
  • Work in a major financial institution with a diverse client base
  • Potential to lead projects and mentor junior staff
  • Engage in complex, impactful marketing analytics initiatives
Full Job Description
About this role:

Wells Fargo is seeking a talented Lead Data Science Consultant to join our growing Marketing Analytics team as part of Consumer Banking and Lending (CBL).
In this role you will partner with stakeholders and play a pivotal role for various marketing campaigns aimed at assessing key marketing levers for future optimization and developing solid actionable inflight reporting for continuous refinement of our marketing campaigns. Additionally, you will be responsible for implementing marketing strategies that drive growth and engagement, while continuously improving campaign performance and efficiency.

In this role, you will:
  • Measure and quantify the success of CSBB Marketing campaigns while inflight and via post campaign deep dives
  • Communicate actionable insights and recommendations using data in a digestible format to a non-technical audience of varying levels
  • Lead complex initiatives and deliverables by utilizing data-driven, advanced analytical, statistical techniques, algorithms, or models to make actionable insights, trends, recommendations, or contribute to large-scale planning that has a broader impact
  • Review and analyze complex, large structured and unstructured data sets from various sources, requiring an in-depth hypothesis generation and advanced analysis of variable factors to convert data into meaningful insights and recommendations
  • Independently analyze and resolve complex issues and lead team to meet deliverables while leveraging solid understanding of analytic capabilities
  • Execute analytical experiments and create innovative statistical technics to discover solutions for abstract business problems across various domains
  • Develop a deep understanding of technical systems and business processes to extract data driven insights while identifying opportunities for engineering enhancements
  • Interpret and analyze data, using advanced analytics methods and programming, to recommend ways to solve problems and influence business decisions and strategies
  • Collaborate and consult with peers, colleagues, and mid-level managers to drive recommendations and strategies based on data-driven analytical insights, trends, and patterns that will resolve issues and achieve goals; may lead projects, teams, or serve as a mentor for lower-level staff

Required Qualifications:
  • 5+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science

Desired Qualifications:
  • 2+ years of previous marketing campaign analytics experience
  • Strong analytical skills, with experience using data and insights to inform marketing decisions
  • Proficiency in SQL, Python / R, and other programming languages
  • Proficiency in Data visualization preferably with Tableau
  • Experience with large production data sets
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
  • Expertise in statistical testing
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams
  • Experience with technical systems and business processes extracting data driven insights while identifying opportunities for engineering enhancements
  • Hands-on experience of Extract, Transform and Load (ETL) and data warehousing for purposes of integrating different data sources

Job Expectations:
  • Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote.
  • This position is not eligible for Visa sponsorship.
  • Relocation assistance is not available for this position.


Posting End Date:

16 Jun 2026
*Job posting may come down early due to volume of applicants.

About Wells Fargo

Wells Fargo Careers

Joining Wells Fargo means becoming part of a distinguished financial institution that has been a cornerstone of innovation and leadership in the banking industry. At Wells Fargo, we offer a plethora of job opportunities designed to empower your career growth and development in a diverse and inclusive environment.

Work You’ll Do

At Wells Fargo, you will be part of a team that values diversity and is committed to fostering an inclusive culture. We are looking for professionals who are eager to drive innovation and lead with integrity. Our employees are our greatest asset, and we invest in their professional growth through comprehensive leadership and diversity training programs that are recognized industry-wide.

Explore a Multitude of Career Paths

Whether you're interested in a position in finance, IT, customer service, or management, Wells Fargo has career opportunities in various fields. Our team members benefit from job stability, competitive benefits, and a culture that values and rewards performance and dedication.

Internship Programs

Kickstart your career with a Wells Fargo internship. Our programs provide invaluable industry exposure, professional skills development, and networking opportunities that often lead to full-time employment offers. Interns at Wells Fargo work on real projects, solve actual challenges, and gain the mentorship of seasoned professionals.

Professional Growth and Development

We believe in nurturing the potential of our employees. Wells Fargo offers robust training programs and resources to help every team member excel in their current roles and prepare for future challenges. Growth at Wells Fargo is not just about climbing the career ladder but expanding your skills and expertise to add value to our team and customers.

Benefits and Rewards

Wells Fargo is committed to the well-being of our team members. We offer a comprehensive benefits package that includes health care, retirement plans, and generous paid time off. Additionally, we provide unique perks like employee discounts, adoption assistance, and tuition reimbursement.

Join Our Team

Discover the opportunities waiting for you at Wells Fargo by exploring open positions that match your skills and interests. We are continuously hiring and looking for individuals who bring creativity, passion, and a drive to serve our customers.

Stay Connected

Keep up to date with the latest from Wells Fargo Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career preferences and get insider tips on crafting the perfect resume and acing your interview.

Networking and Innovation

At Wells Fargo, networking and innovation go hand in hand. We encourage our employees to connect across departments and roles to foster new ideas and strategies that lead to groundbreaking solutions.

Empower Your Career

Step into a role at Wells Fargo where your skills will be honed, your achievements recognized, and your career can flourish. We're not just filling positions; we're building leaders who are equipped to navigate the complexities of the financial world. Join Wells Fargo today and be part of a team that’s redefining the future of banking.
Learn more about Wells Fargo
Size
246,577 employees
Market Cap
$155.2 billion
Industry
Net Income
$3.3 billion
Founded
1852
5 Year Trend
-5.9%
NASDAQ

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