Royal Caribbean Group

Lead, Business Analyst

Royal Caribbean Group • $90K — $120K *
Miami, FL 33186In-Person
Business Services
5 - 7 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 5-8+ years of web analytics implementation experience
  • Expertise in Adobe Analytics, Adobe Target, and Tealium
  • Knowledge of JavaScript and data layer architecture
  • Experience translating business requirements into technical specifications
  • Hands-on knowledge of QA methodologies and debugging tools
  • Familiarity with CDPs and CRM integrations
  • Working knowledge of SQL, HTML, and CSS
  • Strong analytical and communication skills
  • Bachelor's degree in Computer Science, Analytics, Marketing, or related field

Responsibilities

  • Lead the design and deployment of analytics tagging solutions on digital platforms
  • Translate business requirements into technical specifications in collaboration with teams
  • Maintain and enhance the web data layer for tracking and integrations
  • Implement analytics platforms ensuring proper integration and data flow
  • Develop QA processes for tagging accuracy and data integrity
  • Support A/B testing and personalization initiatives through technical implementation
  • Integrate behavioral data with CDPs and media platforms for audience activation
  • Drive tagging governance and documentation improvements
  • Manage multiple analytics implementation projects and prioritize accordingly
  • Communicate effectively with stakeholders regarding implementations

Benefits

  • Comprehensive health, dental, and vision insurance
  • 401(k) plan with company matching
  • Paid time off and vacation days
  • Employee discount programs for travel and recreational activities
  • Opportunities for professional development and growth within the company
Full Job Description
The Royal Caribbean Group's E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead, Business Analystreporting to the Sr. Manager, Global Digital Implementation

The position is onsite and based in Miami, Florida.

Position Summary:

This role owns the end-to-end lifecycle of web analytics implementation for digital properties, ensuring accurate data capture, seamless integration, and continuous optimization of analytics solutions.

Essential Duties and Responsibilities:
  • Lead the design, development, and deployment of analytics tagging solutions across digital platforms - Accountable
  • Collaborate with product, marketing, and engineering teams to gather and translate business requirements into technical specifications - Consulted / Responsible
  • Maintain and enhance the web data layer to support scalable tracking and integrations - Responsible
  • Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium) ensuring proper integration and data flow - Responsible
  • Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity - Accountable
  • Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment - Responsible
  • Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation - Responsible
  • Drive tagging governance, documentation, and process improvements across teams - Accountable
  • Manage multiple analytics implementation projects, prioritizing work to meet business deadlines - Accountable
  • Provide clear documentation and stakeholder communication regarding implementations and updates - Responsible


Qualifications, Knowledge and Skills:

  • 5-8+ years of experience in web analytics implementation and digital data capture
  • Strong expertise with Adobe Analytics, Adobe Target, and Tealium
  • Deep knowledge of JavaScript, data layer architecture, tag management systems, and pixel tracking
  • Experience translating business requirements into technical tagging specifications


  • Hands-on experience with QA methodologies, debugging tools, and validation processes
  • Familiarity with CDPs, CRM integrations, and cross-channel data strategies
  • Working knowledge of SQL and front-end technologies (HTML, CSS, JavaScript)
  • Strong analytical, problem-solving, and communication skills
  • Bachelor's degree in a related field (Computer Science, Analytics, Marketing, or similar)


We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

About Royal Caribbean Group

Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world. The company provides celebrity cruises and silversea cruises. Royal Caribbean Group was established in 1968 in Miami, Florida.

Royal Caribbean Group Careers

There has never been a more exciting time to explore job opportunities with Royal Caribbean Group, a leader in the global cruise industry known for innovation and excellence.

Work You’ll Do

Join Royal Caribbean Group's dynamic team to help redefine the travel experience for millions of guests worldwide. The company's commitment to growth and leadership in the cruise industry offers a unique platform for professionals to advance their careers. Transform the future of travel with Royal Caribbean Group, where diversity, innovation, and a passion for service converge to create extraordinary vacation experiences. Lead in a market where skills in technology, customer service, and operational excellence are prized. Royal Caribbean Group stands at the forefront of the travel industry, offering team members unparalleled opportunities for career advancement. Work alongside a global team of professionals dedicated to pioneering new paths in the cruise sector. Royal Caribbean Group fosters a culture of innovation and leadership, making it an ideal workplace for those aiming to make a significant impact.

Royal Caribbean Group Professional Pathways

The team is actively building a robust professional network, inviting individuals to master their career journey in the vibrant world of cruise travel.

Do Innovative Work

Engage with a diverse team at Royal Caribbean Group—professionals dedicated to reshaping the future of travel through continuous innovation and a deep understanding of the global travel market.

Drive Innovation and Leadership

Deliver targeted solutions and exceptional guest experiences by leveraging deep industry knowledge and a commitment to innovation that’s second to none.

Be Part of a Great Team

Join a workforce that thrives on collaboration and diversity. Royal Caribbean Group offers a variety of job opportunities that harness the capabilities of its expansive global network.

Future-proof Your Career

Royal Caribbean Group provides a wealth of opportunities for personal and professional development, supported by comprehensive training programs and a commitment to promoting from within.

Explore

Discover how Royal Caribbean Group is leading the way in employee satisfaction and guest service, setting new standards in the cruise industry.

The Royal Caribbean Group Advantage

With a focus on diversity, leadership, and professional growth, Royal Caribbean Group helps team members navigate their careers in an ever-evolving industry. The company's global scale and commitment to innovation offer unmatched opportunities for career advancement.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Royal Caribbean Group looks for passionate, curious, creative, and solution-driven team players. SEARCH ROYAL CARIBBEAN JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the professionals who work at Royal Caribbean Group.

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Learn more about Royal Caribbean Group
Size
10,001 employees
Industry
Hospitality & Recreation
* Ladders Estimates

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