NIKE, Inc

Lead, Brand Marketing LA/West - Jordan NA

NIKE, Inc$104K — $213K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS Degree or equivalent combination of education and experience
  • 5+ years in digital/online marketing or related field
  • Expertise in digital marketing across key channels: apps, email, .com, paid media, and social
  • Proven experience leading cohort-based, multi-channel marketing strategies especially for parent/teen demographics
  • Strong leadership skills and ability to influence cross-functional teams
  • Excellent communication skills, both written and verbal
  • Solid analytical abilities with a blend of creative intuition and data-driven decision making
  • Familiarity with Agile processes is a plus

Responsibilities

  • Lead the North America marketing vision and strategy with a focus on LA
  • Develop and execute full-funnel, multi-channel marketing plans for consumer engagement
  • Collaborate closely with brand creative to enhance storytelling and meet distribution goals
  • Implement a test-and-learn approach to marketing initiatives
  • Shape consumer cohort learning agendas and measurement strategies
  • Work cross-functionally to enhance collaboration across various marketing and insights teams
  • Report directly to the Jordan Brand Marketing Director for LA

Benefits

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Generous paid time off and parental leave policies
  • Employee discounts on Jordan Brand products
  • Opportunities for professional development and career advancement
Full Job Description
The annual base salary for this position ranges from $104,600.00 in our lowest geographic market to $213,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found .

WHO WE ARE LOOKING FOR

We’re looking for a Jordan Brand Marketing Lead based out of Los Angeles that will support the strategic direction and execution in partnership with North America for Critical Sport and commercial moments. This position will lead our cohort marketing offense for prioritized consumer segments, creating and executing strategies that drive meaningful, daily relationships with Jordan Brand consumers.

The ideal candidate will have strong leadership skills, a proven track record developing and executing cohort-based, multi-channel marketing plans, and a passion for obsessing the consumer – who they are, how they behave, what their needs are, and how we, as Jordan, can best serve them!

This role lives and breathes at the unique intersection of art and science – It’s as much about being able to successfully translate complex data/insights, as it is using incredible brand smarts and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, create amazing connections with consumers. We are driving transformation; the ideal candidate will thrive in ambiguity and be excited to help create the future.


WHAT YOU WILL WORK ON

If this is you, you’ll be in charge of leading the North America vision and strategy, with an emphasis on LA,  for daily marketing activations focused on consumer engagement, membership acquisition, retention and reengagement against defined consumer growth priorities.

This will entail creation and execution of both seasonal and daily full-funnel, multi-channel marketing plans, and close partnership with brand creative to ensure storytelling is optimized against the distribution plan to drive LTV and maximize engagement. A test-and-learn approach will underscore all work, and you will be charged with helping shape consumer cohort learning agendas and measurement plans, to unlock our ability to “read the consumer” daily.


WHO YOU WILL WORK WITH

To drive the daily cohort marketing offense, you will work cross-functionally with key partners across channels, media, creative, data science, insights, planning, and brand marketing teams. You’ll also partner closely with the extend Jordan Brand Marketing Team based in LA, as well as the cross functional North America Jordan Brand Marketing Team. This is a team sport and will require consistent collaboration, partnership and consensus across the Jordan Brand matrix. In this role you will provide report directly into the Jordan Brand Marketing Director for LA.

WHAT YOU BRING

  • BA/BS Degree, will accept any suitable combination of education and experience, and training
  • 5+ years of work experience in digital/online marketing or related field
  • Expert understanding of digital marketing strategy and tactics across key channels including digital apps, email, .com experiences, paid media and social
  • Proven track record leading and executing cohort-based, multi-channel marketing strategies, ideally for parent/teen targets
  • Outstanding leadership skills to influence functional teams and large cross-functional projects
  • Excellent written and verbal communication skills, including presentations
  • Strong analytical skills and comfort leveraging art and science to inform plans and decision making
  • Strong understanding of digital analytics best practices and proven capability to use data to drive business decisions
  • Experience working in Agile processes, a plus

Preferred:

  • Experience leading brand campaigns targeting the performance consumer.
  • Experience working in sport / basketball category.
  • Experience working in highly matrixed, complex organizations.

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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