Dentsu America

Lead Analyst, Customer Analytics

Dentsu America$68K — $112K *
US-AnywhereRemote in Maryland, US
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of strong Excel skills (VBA not necessary)
  • 1-2 years of experience with Snowflake SQL, Python, and Pyspark
  • Proficiency in data visualization tools like Tableau or Power BI
  • Strong presentation skills in PowerPoint
  • Excellent written and oral communication skills
  • Experience in marketing analytics with a focus on campaign performance evaluation
  • Understanding of advanced statistical methods, such as regression and multivariate statistics

Responsibilities

  • Conduct data analysis and develop guided deliverables
  • Translate complex analysis into actionable insights for clients
  • Evaluate marketing campaign performance and track KPIs
  • Identify opportunities for process improvements and innovation
  • Manage day-to-day project tasks and meet deadlines
  • Collaborate effectively across teams to ensure client satisfaction
  • Present analytical methodologies and results to non-technical audiences

Benefits

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k retirement plan
  • Flexible paid time off
  • 15+ paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave
Full Job Description
The purpose of this role is data analysis/guided deliverable development in support of assessment/strategic deliverables.

Job Description:

  • Very strong Excel skills required (VBA not necessary)

  • At least 1-2 years of experience with Snowflake SQL, Python, Pyspark

  • Strong presentation skills required (PowerPoint)

  • Excellent written and oral communication skills

  • SQL, Advance Excel, multi-variate statistics, logistic regression, and multiple regression

  • At least 1-2 years of experience and proficiency in Data Visualization Tools like Tableau or Power BI required

  • Familiarity with Databricks

  • Experience in Marketing Analytics with at least 1-2 years of experience with Marketing Campaign performance evaluation, determining and tracking key KPIs like incremental lift, cost per product etc. to determine campaign ROI

  • Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems and be able to tell a story from the data

  • Ability to translate analysis insights into actionable recommendations and strategies for the clients

  • Ability to build XG Boost or Machine Learning models to segment customer population and well acquainted with modeling techniques

  • Ability to explain advanced analytical methodology and present results to non-technical audiences

  • Ability to execute advanced analytic tasks (including but not limited to modeling, segmentation, DOE, forecasting, etc.) and create meaningful analytical outputs

  • Ability to identify areas for statistical innovation or process improvement, do independent research, develop innovative approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors

  • Ability to determine quantitative methods for solving client issues

Experience:

  • 1-2 years of experience in quantitative marketing arena, marketing campaign measurement/evaluation, in database and/or digital (addressable) marketing

  • Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Tell an effective story using the data and make actionable recommendations; develop new and innovative analytical solutions to solve challenging business problems

  • Possess client/team engagement competencies such as gather specifications, develop analytical roadmap and approach and manage expectations, and coordinate delivery with internal team

  • Develop project plan; manage the day-to-day tasks; and meet project deadlines

  • Work effectively across teams to ensure client satisfaction

  • Contribute to innovation, process improvement, standardization - Deliver high quality analytical solutions on-time

  • Academic Requirement: Bachelor's Degree (B.S.) OR Master’s Degree in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M.A., M.S., Ph.D.) preferred

Theannualbase salary range for this position is $68,000-$112,000.Placement within the salary rangeis based on a variety of factors, including relevant experience, knowledge, skills, and other factorspermittedbylaw.Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

 Medical, vision, and dental insurance,

 Life insurance,

 Short-term and long-term disability insurance,

401k,

Flexiblepaidtimeoff,

At least 15paid holidays per year,

 Paid sickand safeleave, and

Paid parentalleave.

To begin the application process, please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted fornextsteps.

At dentsu, we believe great work happens when were connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-MS3 #LI-Remote

Location:

USA - Remote - Maryland

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

About Dentsu America

Dentsu is a Japanese public relations and advertising firm that offers communication-related solutions and services such as management and business consulting.

Dentsu Careers

There has never been a more opportune time to join the dynamic team at Dentsu—the forefront leader in digital marketing and advertising services.

Opportunities Await

Dentsu offers a plethora of job opportunities designed to foster professional growth and innovation. Join a team that is committed to transforming the landscape of digital media and communications.

Transform Your Career

Dentsu’s market-leading position enables its team to help some of the most well-known companies navigate the complexities of digital marketing with cutting-edge solutions. At the intersection of technology, industry expertise, and digital innovation, Dentsu stands as a beacon of leadership and professional development.

Engage in Meaningful Work

Collaborate with over 60,000 professionals globally, who are dedicated to pioneering change and driving diversity in the digital space. Dentsu provides a platform for its team to influence major brands and industries profoundly.

Innovative Employment and Internship Opportunities

Whether looking for a full-time position or an internship, Dentsu offers roles that challenge the norms and encourage out-of-the-box thinking. Employment at Dentsu means contributing to projects that harness innovation and creativity.

Cultivate Essential Skills

Dentsu is a place where skills are honed and excellence is nurtured. The company offers extensive training programs, including leadership development and diversity training, ensuring that every team member can achieve their career aspirations.

Experience the Dentsu Culture

Dentsu is celebrated for its inclusive culture and commitment to employee benefits and well-being. The company fosters an environment where all team members can thrive both professionally and personally.

Networking and Professional Growth

The growth of Dentsu’s team members is propelled by unparalleled opportunities for networking and career advancement. The company’s global presence offers unique opportunities for cross-cultural collaborations and insights.

Join Dentsu’s Team

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Learn more about Dentsu America
Size
64,832 employees
Industry
Founded
1901
NASDAQ

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