The Lead Acquisition Manager is responsible for developing and executing strategies to drive high-quality leads that support Business-to-Consumer (B2C) financial sales growth. This role manages multi-channel lead acquisition efforts, including organic and paid marketing campaigns, analyzes performance metrics, and partners closely with sales and marketing teams to optimize conversion and pipeline results. This role builds and manages the lead funnel for both tax resolution and debt resolution clients, and develops strategies to monetize excess leads by selling them to other companies.
Key Responsibilities- Build and scale multi-channel B2C lead generation across paid media, vendor buys, pay-per-call, partnerships, and organic channels.
- Create, manage, and continuously optimize a structured lead funnel for both tax resolution and debt resolution clients, ensuring lead quality and volume align with sales capacity.
- Own the full lead lifecycle, including sourcing, qualification, optimization, and collaboration with sales and leadership.
- Develop, launch, and measure organic marketing campaigns (e.g., SEO, content, social media, referral, and other non-paid channels) to drive high-quality lead volume and track their performance against goals.
- Analyze performance data across all channels, including organic campaigns, to quickly iterate, improve conversion, and maximize ROI.
- Identify, manage, and resell leads the business does not utilize to maximize revenue and offset acquisition costs.
- Design and implement strategies and processes for selling excess leads to other companies, including pricing, packaging, and delivery workflows.
- Develop and maintain relationships with companies that will buy leads.
- Other duties as assigned.
Requirements
- College Degree in marketing or related field preferred.
- At least three (3) years of Lead Generation experience.
- At least three (3) years of digital marketing experience.
- Experience building and scaling B2C lead generation.
- Experience developing and measuring organic marketing campaigns.
- Preferred: experience monetizing surplus leads through resale or ping-post.
- Strong understanding of multi-channel acquisition and lead qualification.
- Data driven with the ability to analyze performance and optimize ROI.
- Proficient with CRM and lead generation tools.
- Ability to monetize and resell unused leads.
- Strong communication, organization, and adaptability skills.
Core Competencies- Lead Generation Strategy & Execution
- Organic Marketing & Lead Funnel Management
- Data Analysis & Performance Optimization
- Sales & Marketing Alignment
- Business Development & Relationship Management
- Innovation & Operational Agility
- Creative Content Development & Implementation
Perks of Joining our Team- Pay: $100 - 120k
- Comprehensive health coverage - medical, dental, and vision plans
- Paid Time Off
- Life insurance
- Opportunities for growth and advancement through internal promotion potential
Typical Work Environment/Conditions: Cubicle, air conditioned, moderate noise, extended phone and computer usage.
Essential Functions/Physical Requirements: Ability to sit for long periods of time, speak on the phone, extended computer and keyboard use.
Salary Description
100,000 - 120,000 annual
