Lead Account Executive, Large Customer, Marketing Solutions

LinkedIn

$230K — $350K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in advertising, marketing, media, or business development
  • 3+ years in media sales or digital media account management
  • Experience in B2B
  • Proven ability to build authentic relationships with senior-level executives
  • Familiarity with advertising technology and marketing automation
  • Strong leadership abilities demonstrated through past experience
  • Organizational and planning excellence in sales operations

Responsibilities

  • Engage and strategize with senior-level executives to showcase LinkedIn's revenue-driving capabilities
  • Develop and maintain relationships with senior executive clients at various leadership levels
  • Identify new buying groups to enhance client investment through a consultative approach
  • Collaborate with cross-functional teams on campaign strategy and activation to meet client goals
  • Research industry trends to tailor solutions that address client needs
  • Pitch creative marketing solutions to advertising agencies and direct clients
  • Command, forecast, and report on sales activities, ensuring accountability throughout the sales cycle
  • Foster a culture of diversity, inclusion, and belonging within the team
  • Travel for team offsites, conferences, and client meetings approximately 20% of the time

Benefits

  • Flexible hybrid work model that promotes trust and connection
  • Opportunities for professional growth within a leading tech company
  • Engagement with diverse and inclusive team environments
  • Participation in LinkedIn conferences and industry events
  • Access to resources for ongoing learning and development
Full Job Description
This role will be based in New York City, Chicago, or San Francisco. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. We are looking for a Lead Account Executive to join our Marketing Solutions team to continue expanding LinkedIn's reputation as the top media channel to market to the world's professionals. As a Lead Account Executive, you will take a collaborative approach to developing and delivering sales and marketing strategies, prioritizing growing business from new buying groups while your pod partner, the Client Solutions Manager, focuses on growing existing buying groups. The impact of the combined efforts and strength in collaboration will result in exceeding growth targets. You will drive results by forging meaningful relationships and delivering customer value for both clients and agencies. Internally, we are looking for an individual who will contribute to our team morale and culture, and who prioritizes collaboration in a team environment. Responsibilities: • Engage and strategize with senior-level executives at client companies or agencies to demonstrate how LinkedIn can drive revenue to their business • Develop and cultivate deep relationships with senior executive clients at SVP, VP and CMO levels • Be consultative and identify net new buying groups to grow client investment • Partner with cross-functional teams across Insights, Marketing, Measurement, Sponsorships, and Agency to collaborate on campaign strategy, activation, and drive toward client goals • Proactively investigate industry-specific information and trends, providing research and narratives to align with customer needs • Conceive and pitch creative marketing solutions to advertising agencies and direct clients • Command, report and forecast sales activity - from prospecting target accounts and contacts, moving opportunities through the sales cycle, to closing deals and renewal, including robust pipeline and accountability and gap planning. • Update and create sales proposals and manage advertising agencies and marketers • Generate revenue and hit target quota, with accountability around forecasting and gap planning • Fully embrace and foster a culture of diversity, inclusion and belonging • Generate revenue and hit target quota • Travel requirements: approximately 20% of the time for team offsite, LinkedIn conferences, and client meetings. Qualifications Basic Qualifications: • 7+ years of experience in advertising, marketing, media and/or business development • 3+ years of media sales or digital media account management experience Preferred Qualifications: • Experience in B2B • Ability to develop authentic, senior-level relationships • Experience preparing sales proposals, forecasts and account planning • Ability to demonstrate an understanding of advertising technology and marketing automation • Ability to achieve results by understanding the needs of the customer and connecting a customer's pressures with business and product solutions • Ability to story tell with insights and data, applying key learnings to strategic recommendations • Proven track record of exemplifying leadership behaviors • Organizational strength, robust planning and sales operational excellence • Experience in Tech vertical Suggested Skills: • Sales Strategy • Client Relationship Building • Consultative Selling • Data-Driven Insights LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $230,000 to $350,000 (On Target Earnings). Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

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