Job Description
Create virtual and in-person experiences that connect with external stakeholders, improve associate engagement & communications, drive business results, and deliver on Our Purpose & Promise. Responsible for the oversight & execution of key virtual and in-person Kroger meetings/events. Work with cross-functional stakeholders and vendors to ensure quality content is designed and delivered with the desired audience experience. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.
Responsibilities
- Develop & execute events/meetings that further strategic communications initiatives, support Our Purpose & Promise, and the behaviors to achieve them
- Consult with business leaders & event planners in the design/coordination of key meetings/events for all audiences
- Lead the identification, adoption & operation of virtual experience platforms to provide for enhanced audience engagement vs standard -video conferencing- software
- Partner to establish clear direction & expectations for deliverables, and to articulate a compelling & engaging vision for events
- Advise presenters on effective strategies to help connect their message with the audience & create/modify content for them onsite
- Create & acquire on-trend content (presentations & media) from business partners for events
- Establish creative direction in partnership with leaders, adhering to all relevant style guides
- Provide event layout feedback to vendors and virtual/physical stage direction to business presenters
- Manage & lead a team in operating a variety of software & equipment to create seamless/compelling events
- Write/review program proposals, budgets, creative treatments & preliminary schedules
- Serve as project manager by scheduling resources, coordinating creative efforts, communicating with clients, & adhering to project delivery dates
- Demonstrate current knowledge of trends & equipment; experiment with new ideas/technologies
- Create event plans, direct talent & production for live events, collaborate with production staff to create content & perform editing and shooting tasks
- Solicit, respond & act on feedback on event and program effectiveness
- Evaluate, measure & report on the effectiveness of events/meetings using results to strengthen future communications
- Travel to events/divisions (50%)
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
Qualifications
Minimum
- 7+ years of experience in a live events or video production environment
- Strong written/oral communication skills
- Strong knowledge & leadership expertise of the total event production process, e.g., presentation guidance, audio support, vendor management and camera direction
- Ability to effectively prioritize & manage multiple complex projects simultaneously on deadline
- Ability to think and produce strategically & creatively
- Strong analytical, interpersonal & problem-solving skills
- Ability to work in multiple environments, e.g. arenas, event centers, conference rooms, hotels
Desired
- Bachelor's Degree related field ( i.e., communications or film & video production)
- Any experience directing & managing large-scale in-person live and virtual events
- Portfolio/examples of previous work
- Experience directing & managing large-scale in-person live and virtual events
- Strong working knowledge of relevant virtual meetings platforms, e.g. Teams, Zoom, BlueJeans
- Strong working knowledge of relevant software & hardware, e.g. PowerPoint, Playback Pro, AnalogWay switchers