Red Bull

Key Account Manager

Red Bull • $70K — $95K *
Chicago, IL 60629In-Person
Food & Beverages
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4+ years of sales experience in beverage, CPG, or FMCG preferred
  • Strong analytical skills with proficiency in data analysis tools like IRI or Nielsen
  • Excellent communication and active listening abilities
  • Proven negotiation skills with key stakeholders
  • Innovative and solution-oriented mindset
  • Self-motivated with the ability to work independently
  • Proficient in Microsoft Excel and PowerPoint
  • Fluency in English; additional languages are a plus

Responsibilities

  • Execute distribution strategies for priority products
  • Ensure key accounts' schematics meet Red Bull standards
  • Sell Red Bull's Optimum Price program using best practices
  • Customize sales presentations to align with customer needs
  • Develop annual promotion schedules according to business unit goals
  • Drive local account programs via established relationships
  • Conduct quarterly business reviews with key accounts
  • Analyze ROI of promotional activities and communicate findings

Benefits

  • Eligible for benefits
  • Opportunity for professional growth
  • Dynamic work environment with a leading global brand
  • Engagement in community and sustainability initiatives
  • Collaborative team culture with a focus on innovation
Full Job Description
The Key Account Manager, Convenience's (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local t key account chains (KA), influencing execution of programs via local decision makers (DMs). Key responsibilities include: owning local key account budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red Bull goals.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • MANAGEMENT & DEVELOPMENT OF LOCAL KEY ACCOUNTS
    Executes distribution on priority packages in-line with Channel Strategies recommendations
    Ensures all assigned key account's schematics reflect Red Bull standards relative to flow and package mix
    Sells Red Bull's Optimum Price program by utilizing best practices and available tools
    Customizes presentations to better appeal to customer's needs
    Develops annual promotion schedule in accordance with BU and Channel Strategy goals
    Creatively sells Red Bull merchandising standards, distribution recommendations and price points in a way that resonates with the customer's needs
    Ensures all promotions are accompanied by effective POS and incremental displays
    Customizes sales pitch to achieve account goals while driving effective, permanent merchandising
    Evaluates ROI prior to recommending specific POS or customized solutions
    Executes merchandisingin-line with Channel Strategy guidelines
  • MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS
    Actively develops relationships with key decision makers via business reviews, communication, etc.
    Drives execution of account programs through local decision makers
    Consistently pursues incremental opportunities over-and-above programs
    Provides feedback to local decision makers on any pertinent developments, information, or successes
    Maintains key point of local knowledge regarding accounts
    Routinely engages in opportunities to build relationships and 'wire' key accounts beyond buyer level
  • BUDGETS/ANNUAL PLANNING
    Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a monthly and annual basis
  • BUSINESS ANALYSIS
    Works with Category Analyst to evaluate ROI with regards to 'pay-for-space' agreements and communicates key learnings to BU and Channel Leads
    Drives post-promotion analysis, in conjunction with CA, following all promotions to evaluate promotional effectiveness
  • BUSINESS REVIEWS
    Conducts quarterly business reviews to update KA on business, channel competition, opportunities, etc.
    Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
    Provides Energy Insights that drive change in promotion, price, or merchandising practices
  • COMMUNICATION WITH DISTRIBUTOR PARTNERS
    Uses appropriate communication processes to keep DPs informed of KA programs and initiatives
    Routinely visits DPs to ensure personal contact and open lines of communication


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • Minimum 4 years Sales experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
  • Strong analytical skills and experience using internal and external data sources (i.e. IRI, Nielsen)
  • Excellent communication and active listening skills
  • Strong negotiation skills
  • Innovative, solution-oriented mindset
  • Self-motivated and able to work independently
  • Must be extremely proficient in Microsoft Excel and PowerPoint
  • Bachelor's degree preferred
  • Must be fluent in English, additional language skills an advantage
  • Travel 50-60%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

ChicagoIllinois, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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