Hearst Television Inc

KCRA TV Account Executive

Hearst Television Inc$70K — $100K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Sales and marketing experience in media preferred
  • Proven success in new business development
  • Accountable in goal-oriented environments
  • Strong analytical and communication skills
  • Proficient in Microsoft Office; familiarity with Wide Orbit, Kantar, and One Domain/WO Media Office is a plus
  • Military experience considered in place of media sales
  • Preferred college degree in marketing, business, or broadcasting.

Responsibilities

  • Achieve revenue goals across multiple advertising platforms
  • Proactively seek and research new business opportunities
  • Cultivate local relationships to drive advertising sales
  • Develop sales strategies for presentations to clients
  • Implement individual strategies to maximize revenue from existing accounts
  • Use research to tailor marketing solutions to client goals
  • Stay updated on industry trends and client news
  • Report progress towards revenue goals to management.

Benefits

  • Comprehensive medical, dental, and vision insurance
  • 401(k) matching program
  • Emotional Wellness Support services
  • Paid Time Off for work-life balance
  • Paid Parental Leave for new parents
  • LGBTQ+ Health Services available
  • Flexible benefits to meet diverse family needs.
Full Job Description
Job Description

KCRA 3, the Hearst Television NBC-affiliate in Sacramento, CA, is seeking an Account Executive who is responsible for selling multiplatform advertising solutions, with an emphasis on New Business Development, to local businesses and agencies. Our ideal candidate is goal-oriented, has strong interpersonal and presentation skills, and is a strong team player. In person attendance is required. You will report to the Local Sales Manager.

Responsibilities
  • Achieve established revenue expectations across multiple platforms
  • Proactively drive new business by prospecting and researching new accounts
  • Identify and cultivate local relationships to influence advertising purchasing decisions
  • Develop strategies for sales presentations for new and existing clients, using the powerhouse combination of television and digital platforms
  • Prepare and implement individual account strategies to grow current revenue from existing clients
  • Utilize research to support marketing solutions and customer goals
  • Keep current with industry trends and client business news
  • Keep sales management apprised of progress towards established revenue goals


Qualifications
  • Sales and/or marketing experience in media (television and/or digital) is preferred
  • Proven track record with new business development
  • Accountability within a goal-structured organization
  • Possess strong analytical, communication and presentation skills.
  • Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
  • Military training and experience will be considered in lieu of Media sales experience
  • College degree in marketing, business or broadcast related field is preferred but not required.


Salary Range

This position is paid based on commissions, which range from $70,000 and $100,000, depending on performance and other criteria set forth by management.

Benefits

Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs


About Hearst Television Inc

Hearst Television Inc is a broadcasting company that owns and operates 33 television stations in the United States. The company was founded in 1948 and is headquartered in New York City. Hearst Television is a subsidiary of Hearst Communications, which is one of the largest diversified media and information companies in the world. The company's stations reach approximately 21 million households across the United States, making it one of the largest television station groups in the country. Hearst Television's stations are affiliated with major broadcast networks such as ABC, NBC, CBS, and FOX.
Learn more about Hearst Television Inc
Size
3,500 employees
Industry
Founded
1997

Similar Jobs

More Jobs at Hearst Television Inc

  • Hearst Television Inc
    Entertainment Director
    $116K — $140K *
    Los Angeles, CA 90011 (Los Angeles County)
    Media
    In-Person
  • Hearst Television Inc
    Executive Producer
    $75K — $95K *
    Palm Beach Gardens, FL 33418 (Palm Beach County)
    Media
    In-Person
  • Hearst Television Inc
    Executive Producer
    $75K — $95K *
    West Palm Beach, FL 33411 (Palm Beach County)
    Media
    In-Person
  • Hearst Television Inc
    Sr. SEO Manager
    $100K — $120K *
    New York, NY 10019 (New York County)
    Business Services
    In-Person
  • Hearst Television Inc
    Sr. SEO Manager
    $90K — $108K *
    Chicago, IL 60629 (Cook County)
    Business Services
    In-Person

More Media Jobs

Find similar KCRA TV Account Executive jobs: