DO NOT APPLY IF YOU DO NOT HAVE ITERABLE EXPERIENCETHE ROLE:We're looking for a Lifecycle Marketing Manager focused on
prospect marketing - turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one.
ITERABLE experience is a must-have requirement for this role. You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments.
This is a fully remote role, but you must be located in the US to be considered. If this sounds interesting to you, we'd love to hear from you!
What You'll Do:- Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
- Own day-to-day execution of key prospect moments including:
- Lead nurture & prospect engagement sequences
- Trial new conversion programs
- Abandoned flow re-engagement
- Promotional and time-sensitive offer campaigns
- Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
- Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
- QA campaigns thoroughly (logic, personalization, rendering, links, timing)
- Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
- Support A/B testing of subject lines, content, offers, timing, and segmentation
- Help document and improve prospect lifecycle best practices and templates as the program scales
What You'll Bring:- 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
- 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
- Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
- Comfort working with funnel data to identify gaps and optimize conversion rates
- Extremely detail-oriented with strong QA instincts
- Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
- Ability to manage multiple campaigns simultaneously in a fast-moving environment
- A bias toward action: ship, learn, iterate
Nice to Haves:- Experience in subscription, DTC, or consumer health/wellness
- Familiarity with growth experimentation frameworks and prospect lifecycle measurement
- HTML knowledge for email troubleshooting
- Experience collaborating with paid growth or product marketing teams
Why This Role Is Exciting- You'll own the programs that turn interest in Dutch into membership
- Your work will have a direct, measurable impact on new member acquisition
- You'll help shape how Dutch earns trust before someone ever becomes a member
Why Work for Dutch?- Competitive annual salary range between $85,000 - $115,000
- Remote working location
- Health, dental and vision insurance
- Flexible PTO
- 401k plan
- Robust holiday schedule
- Growth opportunities!
$85,000 - $115,000 a year
