ExxonMobil

Issues-Based Digital Campaigns Advisor

ExxonMobil$90K — $130K *
Energy & Utilities
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-10 years of experience in advocacy or policy-driven digital campaigns, particularly in B2B settings
  • Proficient in translating complex topics into engaging narratives
  • Experience in political campaign management or public affairs
  • Expertise in various digital marketing platforms and advocacy tools
  • Strong skills in audience segmentation and strategy development
  • Analytical expertise for tracking campaign performance and audience engagement
  • Experience working in regulated industries with Policy and Legal coordination
  • Exceptional writing and storytelling abilities under pressure

Responsibilities

  • Lead digital campaigns from strategy through to execution and analysis
  • Develop compelling brand narratives from technical or policy-heavy topics
  • Manage cross-functional teams and agency/vendor relationships
  • Utilize modern digital platforms for campaign execution
  • Execute audience strategy and segmentation based on ABM and intent targeting
  • Build and present data-driven reports on campaign performance
  • Collaborate with regulatory and legal teams in complex sectors

Benefits

  • Automatic enrollment in a pension plan with lifetime retirement benefits
  • Savings plan with a company match up to 7% for employee contributions
  • Workplace flexibility programs for ad-hoc work arrangements
  • Comprehensive medical, dental, and vision coverage
  • Wellness programs and resources supporting employee health
  • Confidential counseling services for employees and their families
  • Automatic enrollment in a disability plan for income replacement
Full Job Description
Core Competencies

  • Strategic & Policy-Savvy: Connects policy dynamics to brand outcomes; can scenario-plan and manage risk
  • Operator's Mindset: Moves from strategy to execution swiftly; sets clear workflows and SLAs
  • Data-Driven: Obsessed with hypotheses, testing, and measurable outcomes
  • Creative Storyteller: Simplifies the complex; advocates for high-quality content and design
  • Stakeholder Leadership: Influences without authority; aligns senior leaders and cross-functional teams
  • Bias for Compliance: Balances speed with governance and platform policy adherence
  • Brand & Reputation Lift: Awareness, favorability, trust, thought leadership perception among target segments
  • Audience Quality & Engagement: Target reach, qualified traffic, time on page, content completion, return visits
  • Advocacy Outcomes: Stakeholder actions (e.g., sign-ups, toolkit downloads, event attendance), legislator/stakeholder engagement proxies where appropriate
  • Governance & Risk: Policy/claims compliance, approval cycle times, and platform policy adherence


What you will do

  • 8-10 years leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement-in B2B contexts
  • Proven marketing and brand background with demonstrated ability to translate complex, technical, or policy-heavy topics into clear, compelling brand narratives
  • DC political campaign experience or experience within public affairs, issue advocacy, or policy communications
  • Expertise across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools (e.g., grassroots mobilization, petitioning/patch-through calling platforms, legislator lookup)
  • Strong command of audience strategy and segmentation: ABM, stakeholder mapping, and intent-based targeting
  • Advanced analytical skills: campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance; comfort building dashboards and narratives from data
  • Experience working in regulated or complex sectors (energy, industrials, infrastructure, or similar), collaborating closely with Policy, Legal, and Corporate Affairs
  • Exceptional storytelling and writing skills; can craft concise, on-brand messages under time pressure
  • Demonstrated agency/vendor leadership, budget management, and cross-functional influence
  • B.S. degree is required


Preferred Qualifications

  • Energy sector familiarity (upstream/midstream/downstream, power, renewables, low carbon solutions, carbon markets, LNG, hydrogen, etc.).
  • Experience with ABM platforms (e.g., Demandbase/6sense), automation/CRM (e.g., Marketo, Pardot, Eloqua; Salesforce), social listening/monitoring (e.g.,Talkwalker/Kohros, Sprinklr), analytics/BI (e.g., GA4, Looker/Power BI/Tableau), and A/B testing tools
  • Background in crisis/rapid response digital, brand reputation management, or high-scrutiny communications


Your benefits

An ExxonMobil career is one designed to last. Our commitment to you runs deep: our employees grow personally and professionally, with benefits built on our core categories of health, security, finance, and life.

We offer you:

  • Pension Plan: Enrollment is automatic and at no cost to you. The basic benefit is a monthly annuity to be paid to you in retirement for the rest of your life
  • Savings Plan: You can contribute between 6% and 20% of your pay and are encouraged to enroll right away. If you contribute at least 6% to your savings plan, the Company will contribute a 7% match
  • Workplace Flexibility: We have several programs such as "Flex your Day", providing ad-hoc flexibility around when and where you work, as well as longer-term programs such as leaves of absence and part-time work
  • Comprehensive medical, dental, and vision plans
  • Culture of Health: Programs and resources to support your wellbeing
  • Employee Health Advisory Program: Provides confidential professional counseling for you and your family, including tools and resources promoting mental health and resiliency at no additional cost to you
  • Disability Plan: Income replacement for when you cannot work due to illness or injury occurring on or off the job. Enrollment is automatic and at no cost to you


More information on our Company's benefits can be found at www.exxonmobilfamily.com.

Please note benefits may be changed from time to time without notice, subject to applicable law.

About ExxonMobil

ExxonMobil is an international oil and gas company, providing energy that helps underpin growing economies and improve living standards around the world. It uses innovation and technology to deliver energy to a growing world. The company explores for, produces, and sells crude oil, natural gas and petroleum products.

ExxonMobil Careers

Join ExxonMobil, a global leader in the energy sector, and be part of a team that values innovation, leadership, and diversity. At ExxonMobil, we offer unparalleled job opportunities and a culture that fosters growth and professional development. Work You’ll Do At ExxonMobil, we are committed to providing the energy that powers the world. Join our team to help tackle some of the most challenging and important energy issues of our time. You will work alongside some of the brightest minds in the industry, using cutting-edge technology to innovate, improve, and lead in the energy sector. Transform the Industry Lead the way in energy solutions with ExxonMobil’s team of dedicated professionals. Our commitment to innovation and technology makes us a leader in the energy industry. With projects and operations around the globe, your work at ExxonMobil will help shape the future of energy. Explore Career Opportunities Whether you are looking for an internship, a graduate opportunity, or a professional position, ExxonMobil has a variety of roles to suit your skills and ambitions. We are hiring in multiple disciplines including engineering, business, IT, and more. Develop Your Skills ExxonMobil believes in nurturing talent and leadership through rigorous training and development programs. Enhance your skills with our comprehensive training modules and gain invaluable experience that will propel your career forward. Be Part of a Diverse Team Diversity and inclusion are at the heart of our company culture. At ExxonMobil, we embrace the unique perspectives and capabilities of our team members to drive innovation and success. Join us and contribute to a diverse workplace that values each individual’s contribution. Benefits and Growth ExxonMobil offers a competitive package of benefits designed to support the health, well-being, and financial security of our employees and their families. Opportunities for growth and advancement are abundant, as we believe in fostering internal talent and promoting from within. Networking and Professional Development Expand your professional network and connect with industry leaders through ExxonMobil’s global events and networking opportunities. Our collaborative environment supports career growth and exploration. Applying at ExxonMobil Ready to advance your career at ExxonMobil? Explore open positions that match your skills and interests on our careers page. Prepare your resume, sharpen your interview skills, and get ready to join a company that values hard work and innovation. Stay Connected Keep up to date with the latest from ExxonMobil Careers by subscribing to our job alert emails. Tailor your preferences to receive updates about new job openings, company news, and insider tips that can help you succeed in your career journey. Join ExxonMobil today and be part of a team that is dedicated to creating a better future through energy solutions that are safe, reliable, and responsible. Explore the opportunities and find out how your skills and passions can contribute to our mutual success.
Learn more about ExxonMobil
Size
63,000 employees
Market Cap
$442 billion
Industry
Net Income
-$22.4 billion
Founded
1870
5 Year Trend
+6.6%
Revenue
$178.5 billion
NASDAQ

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