Job Description
Job Details General Summary: The internal communications senior manager creates content for all internal communications vehicles to ensure alignment and consistency of message, utilizing current and emerging technologies, while protecting Dollar General's brand messaging and culture. This role partners closely with business unit leaders across the organization to understand strategic priorities, translate complex initiatives into clear employee communications and ensure communications support business objectives. The internal communication senior manager will be responsible for ensuring all internal communication goals and strategies are met and help maintain a favorable image of our mission, Serving Others. This individual represents the organization and a serves as a model of our culture. Duties & Responsibilities: - Develop and evolve effective and efficient communication vehicles to foster inclusion and employee engagement through DGme (intranet): - Content creation and distribution of all operational employee communication campaigns to enhance employee education, loyalty, and recognition - Advocate for enhanced employee engagement and communications platforms in support of the business goals for retention, engagement and education - Develop analytic measurements to gauge and calibrate the effectiveness of communication and messaging - Strategize with other support partners to enable appropriate use of the platform - Ensure legal compliance and monitor content in accordance with legal guidance - Research and create content and oversee creative asset design for employee communication platforms including: DGme, Town Hall presentations, memos, posters, flyers, brochures and handouts: - Oversee, manage and monitor day-to-day operations of employee communication platforms (e.g., DGme/Workvivo, Microsoft Amplify, etc.) to ensure consistency in message and branding - Develop and implement integrated internal communications and executive thought leadership programs to increase brand awareness, drive platform adoption, enhance reach/visibility and drive alignment with executive vision and priorities - Foster and maintain partner relationships to forecast recurring communications leveraging key learnings to optimize efficiency and drive audience engagement - Other Duties, as assigned - Help establish, document, maintain and govern communication SOPs, editorial standards, playbooks, templates and toolkits that drive consistent, accurate and timely communications and support communication excellence. - With direction, draft executive communication talking points, organizational announcements, e-newsletters, editorials and other employee media collateral - Execute communication campaign plans from concept to execution - Manage channel editorial calendar and ensure alignment with business unit and holistic organizational goals, strategic priorities and messaging - Research and develop briefs on emerging internal communication issues/crisis as directed. - Lead communication intake, prioritization, approval and review processes, ensuring appropriate stakeholder engagement and executive alignment. - Partner with business unit leaders to create scalable communication processes that support organizational goals and change initiatives. - Measure communication effectiveness and compliance with established standards, providing recommendations for continuous improvement.
