Genuine Parts Company

Senior Manager, NAPA Internal Communications

Genuine Parts Company • $100K — $120K *
Atlanta, GA 30349In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor’s degree in journalism, communications, public relations, marketing, or a related field.
  • 7+ years in internal communications or related roles.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to manage multiple projects and tight deadlines.
  • Strong project management and stakeholder-management skills.
  • Experience with organizational change communications.
  • Knowledge of digital media and social media trends.

Responsibilities

  • Develop and execute strategic communications plans aligning with business priorities.
  • Lead change communication initiatives from planning to implementation.
  • Partner with HR and leaders to assess communication needs and develop strategies.
  • Provide strategic communications counsel on organizational changes.
  • Create and manage content for internal communications and intranet channels.
  • Maintain editorial calendar for coordinated content delivery.
  • Track communication metrics to improve effectiveness and strategies.

Benefits

  • Opportunity to shape internal communications strategy.
  • Collaborative work environment with HR and business leaders.
  • Active role in promoting organizational change and employee engagement.
  • Chance to amplify NAPA’s employer brand.
  • Access to professional development opportunities.
Full Job Description

Job Summary

The Senior Manager, Communications leads the development and execution of Internal and People (HR) communications for NAPA. This role creates compelling, employee-focused messaging that informs and engages employees, supports a positive workplace culture, and advances People and change initiatives from inception through launch and sustainment. The Senior Manager partners with cross-functional stakeholders and senior leaders to ensure communications are clear, consistent, measurable, and aligned with NAPA business, People and transformation priorities.

Responsibilities

  • Develops and executes strategic communications plans that ensure consistent messaging across internal channels and alignment with GPC and NAPA business priorities
  • Leads the communications workstream for organizational change initiatives, developing and executing integrated change communication plans from initiation through implementation and sustainment to drive awareness, understanding, and adoption
  • Partners with HR, business leaders, and cross-functional project teams to assess stakeholder impacts, audience needs, communication risks, and readiness requirements for organizational changes and develops multi-tiered, audience-specific change communication strategies that equip leaders and employees with clear, timely, and actionable information throughout transitions.
  • Provides strategic communications counsel to leaders on complex, sensitive, and high-impact organizational changes, including messaging, timing, and employee engagement approaches and serves as trusted communications advisor.
  • Serves as a primary writer and content creator for internal communications, including announcements, articles, leadership messages, and change-related content and creates, edits, and manages content for the company intranet and other internal communication channels.
  • Maintains and monitors the internal communications editorial calendar to ensure timely, coordinated delivery of content and partners with NAPA and GPC communications teams to support aligned messaging on significant People initiatives.
  • Supports the amplification of NAPA’s employer brand and key messages through social media and other external channels.
  • Defines key performance indicators, including change-adoption and employee-engagement measures, tracks communication metrics, and prepares reports and recommendations to improve communications effectiveness and inform future communication strategies
  • Provides counsel and communications support to leaders on sensitive, complex, and high-impact employee communications.

Qualifications

  • Bachelor’s degree in journalism, communications, public relations, marketing, or a related field.
  • 7+ years of experience in internal communications, writing, editing, content development, or related communications roles.
  • Excellent written and verbal communication skills, with a focus on clarity, brevity, and employee-centered messaging and ability to translate complex business priorities into compelling communications
  • Demonstrated ability to independently manage multiple projects, competing priorities, and tight deadlines.
  • Strong project management, organizational, interpersonal, influence, and stakeholder-management skills.
  • Experience supporting organizational change communications.
  • Ability to develop communications strategies and translate complex information into compelling, engaging content.
  • Knowledge of internal communications platforms, digital media, and social media trends.
  • Creative mindset, strong attention to detail, and ability to balance speed with quality.

Preferred Qualifications

  • Master’s degree in journalism, communications, public relations, marketing, or a related field.
  • Experience advising senior leaders and developing executive- level communications.
  • Experience supporting communications for a large, distributed, or frontline workforce.
  • Experience supporting HR, People, or employee experience communications.
  • Experience using communication metrics and data to evaluate channel and campaign effectiveness.

Physical Demands / Working Environment

  • Work performed in a typical office environment.

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About Genuine Parts Company

Genuine Parts Company is a service organization engaged in the distribution of automotive replacement parts, industrial replacement parts, office products and electrical/electronic materials. The Company operates in four: Automotive Parts Group, Industrial Parts Group, Office Products Group and Electrical/Electronic Materials Group. The Automotive Parts Group distributes automotive parts and accessory items. In addition to over 427,000 available part numbers, the Company offers inventory, cataloging, marketing, training and other programs in the automotive aftermarket. The Industrial Parts Group is operated as Motion Industries, Inc. (Motion), a wholly owned subsidiary of the Company. During the year ended December 31, 2012, the Company's business were conducted throughout the United States, in Canada and in Mexico from approximately 2,000 locations. On February 1, 2012, the Company acquired Light Fabrications Inc.

Genuine Parts Company Careers

There has never been a more exciting time to explore job opportunities at Genuine Parts Company, a global leader in the distribution of automotive and industrial parts. Our team is growing, and we are looking for skilled professionals eager to drive innovation and lead in the industry. Work You’ll Do Join Genuine Parts Company’s dynamic team to help advance our mission of distributing quality parts and services across the globe. As part of our team, you will engage in meaningful work that supports automotive and industrial advancements and sustainability. Transform your career with opportunities for growth and leadership in a company that values diversity and inclusion. At Genuine Parts Company, we believe in empowering our employees with the tools and training necessary to excel in their professional journey. Lead with Impact At Genuine Parts Company, you are positioned to lead at the intersection of industry expertise, operational excellence, and digital innovation. Work alongside a dedicated team of over 50,000 employees worldwide who are committed to fostering a culture of collaboration and innovation. Collaborate with industry experts and enhance your professional network through our extensive networking events and professional development programs. Our commitment to diversity training ensures an inclusive environment where all ideas are valued. Introducing Genuine Parts Company Career Development We are committed to building a supportive environment where you can grow your career. Genuine Parts Company offers a variety of job opportunities, from entry-level positions to leadership roles, each with competitive benefits and the potential for growth. Do Innovative Work Join a team where innovation is at the heart of everything we do. Genuine Parts Company is a place where you can bring your unique skills and perspectives to tackle challenging projects and drive significant impact. Be Part of a Great Team Experience a culture that champions teamwork, leadership, and professional growth. Our team at Genuine Parts Company thrives on collaboration and the shared pursuit of excellence in the automotive and industrial sectors. Future-Proof Your Career Advance your career with Genuine Parts Company, where we offer a range of job opportunities and the support you need to succeed. From internships to full-time positions, our roles are designed to challenge you and foster your professional growth. Explore Discover the various career paths available at Genuine Parts Company and find the perfect match for your skills and interests. Whether you are updating your resume, preparing for an interview, or seeking a leadership role, we provide the resources to support your aspirations. The Genuine Parts Company Difference Our commitment to innovation, leadership, and diversity sets us apart in the industry. Join us and contribute to a team that is dedicated to providing outstanding service and quality parts to our customers worldwide. Stay Connected Join Our Team Search open positions that match your skills and interest. We look for passionate, curious, creative, and solution-driven team players. SEARCH GENUINE PARTS COMPANY JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Genuine Parts Company.
Learn more about Genuine Parts Company
Size
52,000 employees
Market Cap
$24.7 billion
Industry
Manufacturing & Automotive
Net Income
-$29.1 million
Founded
1925
5 Year Trend
+4.2%
Revenue
$16.5 billion
NASDAQ
GPC
* Ladders Estimates

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