This role is the execution engine behind two of ServiceTitan's highest-visibility brand programs: "State of the Trades," our flagship thought-leadership platform, and Titan Tailgate, our proven, field activation program.

You will turn strategy into shipped content, live events, and measurable pipeline impact - owning the operating cadence from weekly real-time trend posts to annual vertical reports, and from account targeting to on-the-ground logistics for every Tailgate stop.

What you'll do:

1. "State of the Trades" Production & Execution

• Content Production: Execute the weekly-to-annual content calendar for thought leadership including; real-time trends, business-strategy trends, significant market shifts, the quarterly Market Health Index, annual vertical audience reports, and their social/derivative assets.
• Data Coordination: Partner with Market Managers, Data Science, and 3rd party partners to pull, QA, and package proprietary data into forms that reporters, analysts, and prospects can use.
• Activation & Distribution: Manage the calendar and collaborate to across channels to ensure maximum impact for every asset, making sure each report generates its full slate of content - infographics, social posts, webinar material.
• Report on program effectiveness.

2. Titan Tailgate Execution

• Regional Planning: Plan and execute Titan Tailgate's regional tour cadence.
• Account Targeting: Support prospecting and prioritizing accounts to visit with tailgate. Manage outreach and attendance.
• Vendor & Logistics Management: Manage the day-to-day relationship with our activation vendor - production, truck/signage/swag logistics, travel, and on-site execution.
• Cross-Functional Coordination: Partner with Sales, Field, and Events to build the on-site agenda, coordinate customer/prospect invitations, and make sure each stop supports active pipeline motions.
• Impact Reporting: Track and report closed-won and pipeline influence by stop, and capture customer/prospect sentiment to inform the next region's plan.
• Report on program effectiveness.

Strategic Impact & Collaboration

• Sales Enablement: Work with Sales and Field teams to make sure brand program content is activated across channels, in nurture cadences and within deals.
• Brand Consistency: Ensure brand programs reflect ServiceTitan's brand, in partnership with Brand Marketing and Brand Strategy.
• Vendor & Partner Management: Manage relationships with external vendors and agencies as well as evaluate potential brand-partnership opportunities.

Key Performance Indicators (KPIs)

• Pipeline & Revenue Impact
• Program Efficiency
• Content Velocity
• Reach & Engagement
• Sentiment

What you'll bring

• 6-8 years of Marketing experience: A horizontal, generalist marketing background with a track record of scaling programs and operating across teams.
• Systems builder: Demonstrated experience designing and launching repeatable processes, planning systems, and workflows that other teams adopt and rely on.
• Applied AI at enterprise scale: Hands-on, technical experience operationalizing AI in a complex, cross-functional environment.
• Data and tooling fluency: Comfort working across marketing, sales, and data systems (i.e. Salesforce, Snowflake, Airtable, and modern AI tooling) to turn signals into action.
• Cross-functional influence: Strong partnership and communication skills, with the ability to align stakeholders across teams, verticals, and leadership.
• Revenue orientation: A bias toward work that ties to pipeline, targeting, conversion, and revenue, balanced with judgment about reusability and long-term leverage.

Be Human With Us:
Being human isn't about checking every box on a list. It's about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we're solving. We're in this together. Come be human, with us.

Use of AI Technology:

We use technology, including automated and AI-assisted tools, to support certain aspects of our recruitment process. These tools are designed to improve efficiency and enhance the candidate experience. AI tools are not used to make hiring decisions; all hiring decisions are made by our hiring teams.

What We Offer:

When you join our team, you're not just accepting a job. You're making a career move. Here's how we'll support you in doing some of the most impactful work of your career:

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
• Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical.
• Support for Titans at all stages of life: Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply.