Uber

Integrated Marketing Manager I

Uber$132K — $147K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in consumer or brand marketing with leading brands
  • Bachelor's degree in Marketing, Business or a related field
  • Proven ability to deliver high-quality, impactful marketing campaigns
  • Experience managing large scale, integrated marketing campaigns
  • Strong communication skills for executive presentations
  • Proficiency in data analysis for decision making
  • Excellent organizational skills and process improvement mentality

Responsibilities

  • Lead campaign strategy and execution, ensuring timely delivery and high quality
  • Manage relationships with agencies and internal teams to create effective marketing assets
  • Collaborate with media teams to develop impactful media strategies
  • Define measurement strategies in partnership with Data Science and Media teams
  • Serve as a strategic partner to Operations teams to align campaigns with business goals
  • Oversee and manage significant marketing budgets

Benefits

  • Eligible for Uber's bonus program
  • Potential equity award participation
  • Access to a comprehensive 401(k) plan
  • Eligibility for various additional employee benefits
Full Job Description
Job Description

About the role

We're looking for a passionate Integrated Marketing Manager to manage and run a range of brand and marketing campaigns across Uber and Uber Eats. In this role you will manage creative & media agencies to deliver world-class integrated marketing plans and campaigns that not only create brand impact, but also drive growth for Uber's various products and brands. You will report directly to the Head of Integrated Marketing and will work collaboratively with cross-functional partners across the organization, including Comms, Media, Data Science, Performance Marketing and more. This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment.

What you'll do
  • Campaigns Strategy & Execution: Lead the strategy behind each campaign, ensuring strong briefs and clear process. Oversee the development of each campaign, pushing to ensure work reaches the highest caliber. Clear roadblocks and solve problems, ensuring the pace of work is maintained and campaigns launch on time.
  • Agency & Creative Management: Work directly with multiple agencies, internal creative, production, business affairs, and communications to build break-through, consumer-centric work.
  • Media Planning: Partner with our internal media team to evaluate and build efficient and effective media plans through our Media agency.
  • Measurement: Work with Data Science, Research & Insights, and Media teams to define the measurement strategy and approach for campaigns. Review campaign performance, identify learnings, build actionable insights and socialize results to ensure continuous improvement.
  • Business Integration: Serve as a strategic partner to the Operations teams, helping to bring a brand/consumer lens to key business discussions while ensuring that campaigns are driving business priorities and growth.
  • Budget Management: Oversee a significant marketing/media budget for each IMC. Work closely with Marketing Ops and Finance on an ongoing basis to ensure forecasts are accurate and work is on budget.


Basic Qualifications
  • 5+ years of consumer marketing, brand marketing, or related experience with recognized/leading brand
  • Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields


Preferred Qualifications
  • Proven track record of delivering successful and breakthrough work, with a high bar for quality, productivity, and delivering results
  • Experience leading end-to-end execution of large scale, 360 marketing campaigns with proven ability to develop a robust G2M plans
  • Experience working directly with and managing external creative and media agencies
  • Consumer obsessed, with a drive to continuously learn more about our core consumers, identify how our products meet their needs, and understand how to most effectively share our brand message with them.
  • Strong data and analytical skills. Experience in data-led decision making; you should be able to interpret extensive data and identify the opportunities for growth and optimization.
  • Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with executive leadership.
  • Collaboration and the ability to work with a large number of teams across multiple countries, time-zones, backgrounds and functions.
  • Excellent organizational skills to juggle many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies.
  • A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve their skills and look for ways to contribute to the team. Thrives on challenges and can stay calm in complicated/complex situations.


Responsibilities

For New York City, NY-based roles: The base salary range for this role is USD $132,000 per year - USD $147,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.

About Uber

Uber Entertainment, Inc. is a privately held video game development company headquartered in beautiful downtown Kirkland, WA. Uber is currently developing Planetary Annihilation, a next generation real time strategy game of epic proportions.

Uber Careers

There has never been a better time to join our global team of Uber professionals—pioneers in the world of transportation and technology. Work you’ll do Join Uber’s industry-leading team to help drive forward the future of mobility and logistics for some of the world’s most dynamic cities and populations. Transform the way the world moves with the brightest minds at Uber, where innovation meets functionality to create solutions for everyday challenges. Lead from a unique position in the marketplace, at the intersection of technology, operational excellence, and user-centric design. Work with a global team of business and technology advisors to help clients and cities navigate their paths towards more efficient and sustainable urban transport solutions. Collaborate with a diverse group of Uber experts worldwide – a team dedicated to rethinking and improving the way the world moves. Introducing the Uber Innovation Hub We are building a market-leading team to pioneer advancements in transportation and logistics, ensuring Uber remains at the forefront of mobility solutions. Do innovative work Join a group of exceptional professionals where your skills in technology, leadership, and creativity can flourish. At Uber, innovation isn’t just a buzzword—it's the core of everything we do. Deliver targeted solutions through a depth and breadth of expertise and innovation that’s second to none, enhancing how cities, companies, and communities connect. Be part of a great team Engage with a wide-ranging technology stack and harness the unparalleled capabilities, global scale, and collective problem-solving skills of our diverse team. Future-proof your career Advance your career with Uber’s commitment to professional growth, offering extensive training, development, and certification support. Go as far as your ambition takes you with limitless job opportunities in a company that’s reshaping the world’s approach to transportation. Explore Uber’s approach to predictive maintenance ensures our fleet remains ready and efficient, reducing downtime and improving service reliability. Our end-to-end mobility solutions are transforming the way cities think about transportation, making Uber a key player in the future of urban mobility. The Uber Leadership and Innovation Alliance Our combined service capabilities, global scale, and joint solution development help overcome challenges and lead transformation in the transportation industry. Clients and cities around the globe look to Uber for new strategies and solutions to drive growth and innovation in the digital era. Stay connected Join Our Team Search open positions that match your skills and interest. We look for passionate, curious, creative, and solution-driven team players ready to redefine the world of mobility. SEARCH UBER JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive at Uber. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Uber.
Learn more about Uber
Size
29,300 employees
Market Cap
$48.6 billion
Industry
Net Income
-$6.7 billion
Founded
2009
5 Year Trend
+35.3%
Revenue
$11.1 billion
NASDAQ

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