About the RoleWe're hiring an integrated marketer to shape how businesses understand, experience, and choose OpenAI. You'll connect our brand, products, and customer stories into campaigns that demonstrate how AI is transforming organizations and establish OpenAI as a preferred partner for businesses adopting AI.
You'll build integrated campaigns for BDMs, and grow customer relationships through storytelling as a critical source of proof of enterprise transformation.. This role is part of the Integrated Marketing team within OpenAI's Business Marketing organization. While your specialty is brand and customer, you'll flex across business campaigns, product launches, and other priority market moments.
In this role, you will:- Lead integrated brand marketing strategies and campaigns that increase awareness, consideration, and preference among enterprise buyers and business decision makers.
- Synthesize audience research, cultural/competitive context, product truth, customer proof, and business priorities into positioning and creative briefs that can travel across paid, owned, earned, social, field, and sales channels.
- Connect brand, creative, customer marketing, communications, media, growth, demand generation, and field activation into one coherent business audience journey.
- Use AI to uncover insights, experiment with new storytelling formats, and accelerate high-quality execution.
- Be directly accountable for increasing unaided awareness, consideration, purchase preference, and positive brand sentiment among priority business audiences.
You might thrive in this role, if you:- Have significant experience leading integrated marketing, product marketing, brand marketing, or other business-to-business go-to-market programs.
- Strong strategic judgment, senior stakeholder credibility, and the ability to lead independently through ambiguity.
- Demonstrated ownership of brand and commercial outcomes, including unaided awareness, consideration, purchase preference, sentiment, adoption, pipeline, or revenue.
- Strong command of positioning, audience strategy, creative development, channel planning, full-funnel measurement, and significant marketing investments, including budgets or portfolios up to $100M.
- An active, forward-looking relationship with AI and experience using AI tools to improve insight, experimentation, execution, and learning.
- Enthusiasm for contributing across an integrated Business Marketing team as priorities, audiences, and market opportunities evolve.
- Customer-facing experience pitching executive stakeholders and translating enterprise customer outcomes into brand campaigns.
