The Integrated Marketing Manager will lead strategic account-based marketing initiatives, partnering closely with sales and cross-functional teams to develop targeted campaigns that increase enterprise engagement, accelerate pipeline creation, and support long-term revenue growth.
Responsibilities of the Integrated Marketing Manager include:
• Develop and execute integrated ABM programs focused on high-value enterprise accounts, utilizing personalized engagement strategies across multiple marketing channels.
• Collaborate with Business Development Representatives and sales leadership to identify target accounts, establish account tiers, and align outreach efforts to revenue objectives.
• Coordinate campaign execution across digital marketing, events, content, email, web, and paid media teams to ensure a consistent account experience.
• Measure and analyze engagement metrics, influenced pipeline, conversion trends, and opportunity progression to optimize campaign performance and ROI.
• Create scalable ABM frameworks, workflows, and best practices that can be expanded across additional markets and business segments.
Qualifications for the Integrated Marketing Manager include:
• 5+ years of experience in B2B SaaS marketing with a background in demand generation, growth marketing, or account-based marketing.
• Proven experience building or launching ABM programs and developing tiered account strategies that support pipeline growth.
• Demonstrated success generating measurable pipeline impact, with the ability to articulate percentage growth, revenue contribution, and marketing influence.
• Strong understanding of lead lifecycle management, funnel metrics, account engagement strategies, and sales-marketing alignment.
• Experience working with Salesforce, HubSpot, marketing automation platforms, and ABM technologies such as 6sense or Demandbase.
• Ability to balance strategic planning with hands-on campaign execution in a fast-paced environment.
Compensation for the Integrated Marketing Manager:
• Salary Range: $110,000 - $145,000/year (USD)
• Comprehensive Benefits: Medical, Dental, Vision, 401(k), paid time off, and additional employer-sponsored benefits.
This job opens for applications on 9/4/26. Applications for this job will be accepted for at least 30 days from the posting date.
Keywords: integrated marketing, account-based marketing, ABM, enterprise marketing, demand generation, growth marketing, revenue marketing, pipeline generation, lead generation, sales alignment, BDR collaboration, multi-channel campaigns, marketing automation, Salesforce, HubSpot, 6sense, Demandbase, funnel optimization, MQL, SQL, opportunity creation, pipeline acceleration, account segmentation, enterprise accounts, campaign management, digital marketing, content marketing, paid media, email marketing, event marketing, lead nurturing, conversion optimization, customer acquisition, marketing analytics, ROI measurement, revenue growth, SaaS marketing, B2B marketing, strategic marketing.
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