MORGAN AUTO GROUP

Internet Sales Director at Honda of Sarasota

MORGAN AUTO GROUP •
Sarasota, FL 34232In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 2+ years in Internet Sales management, particularly in Automotive.
  • Proficient in CRM systems, preferably Drive Centric.
  • Proven track record in enhancing lead conversion rates.
  • Strong leadership and team coaching capabilities.
  • Ability to foster accountability in a positive environment.
  • Excellent communication skills (written, verbal, phone).
  • Organizational skills with a keen attention to detail.

Responsibilities

  • Establish standardized processes for lead handling and follow-up.
  • Conduct daily training sessions on phone skills and CRM best practices.
  • Ensure accountability for CRM use and task completion.
  • Regularly review and assess team performance and customer interactions.
  • Enhance metrics related to appointments and lead-to-sale conversions.
  • Engage the team in daily meetings for efficiency and morale.
  • Collaborate with Sales Managers for seamless transitions from online to showroom sales.

Benefits

  • Competitive salary with performance bonuses
  • Medical, dental, and Vision coverage
  • 401(K) retirement plan
  • Paid vacation and holidays
  • Opportunities for career advancement within Morgan Auto Group
Full Job Description
Job Summary:

The Internet Sales Director will be responsible for driving lead conversion results by building consistent, accountable processes for Internet lead handling, phone training, and daily follow-up inspection. This role is critical to growing showroom traffic by coaching the Internet team, enforcing execution standards, and maintaining strict oversight of daily activities and customer engagements.

Key Responsibilities:
  • Build and instill consistent lead handling and follow-up processes.
  • Train Internet and BDC teams daily on effective phone skills, lead handling, appointment setting, and CRM best practices.
  • Hold the team accountable for proper use of the CRM (Drive Centric) and daily completion of assigned tasks.
  • Inspect what's expected every day --- reviewing lead response quality, follow-up timing, call recordings, and customer interactions.
  • Focus on improving key conversion metrics: appointment set rate, appointment show rate, and lead-to-sale conversion.
  • Conduct daily one-on-ones or group sessions with the Internet team to reinforce standards, address gaps, and celebrate wins.
  • Collaborate closely with Sales Managers to ensure seamless transition from online engagement to showroom appointment.
  • Provide regular reporting on team performance and lead engagement to leadership.
  • Assist in developing talk tracks, templates, and playbooks for lead follow-up.
  • Actively coach and develop Internet team members for long-term success.

Qualifications:
  • 2+ years of Internet Sales manager, Internet Director, or high-level Internet/BDC leadership experience (Automotive experience required).
  • Strong understanding of CRM usage and accountability processes (Drive Centric) preferred but not required).
  • Demonstrated success in improving lead-to-show and lead-to-sale conversions through process and training.
  • High-level coaching, team leadership, and process-driven management skills.
  • Ability to hold teams accountable while creating a positive, productive work environment.
  • Excellent written, verbal, and phone communication skills.
  • Strong organizational skills and attention to detail.
  • Bilingual (English/Spanish) is a plus but not required.
  • Valid driver's license and clean driving record required.

Benefits:
  • Competitive base salary plus performance bonuses
  • Medical, dental, Vision, and 401(K) benefits
  • Paid vacation and holidays
  • Career growth opportunities within Morgan Auto Group

If you are passionate about building high-performing teams, leading strong processes, and driving showroom traffic through digital channels, we would love to meet you!

Quick Summary of This Version:
  • Focuses heavily on building and enforcing processes
  • Emphasizes phone training, CRM management, inspecting daily work, and accountability
  • Highlights conversion improvements (appointments, shows, sales) as the goal


About MORGAN AUTO GROUP

Morgan Auto Group is an automobile dealership and repair services.

Morgan Auto Group Careers

There has never been a better time to join the dynamic team at Morgan Auto Group—the leading network of auto dealerships renowned for innovation and leadership in the automotive industry.

Work You’ll Do

Join Morgan Auto Group's top-tier team to assist some of the most well-known automotive brands in mastering their operational excellence and customer satisfaction. Transform the automotive landscape with the brightest minds at Morgan Auto Group, where leadership, diversity training, and digital innovation converge. Lead from a unique position in the marketplace, leveraging deep industry expertise and a commitment to digital and technological advancements. Work with a nationwide team of business and automotive advisors to help propel Morgan Auto Group towards future growth and sustainability. Collaborate with a dedicated team of professionals, all focused on driving success across numerous automotive markets.

Introducing the Morgan Auto Group Professional Pathways

The team is building a market-leading platform to offer job opportunities that allow individuals to master their career paths within the automotive industry.

Do Innovative Work

Join a group of skilled professionals at the intersection of technology, industry expertise, and digital innovation.

Drive Innovative Solutions

Deliver targeted solutions and services that enhance the customer experience and operational efficiency through a depth and breadth of automotive knowledge that’s second to none.

Be Part of a Great Team

Engage in wide-ranging projects utilizing cutting-edge automotive technology and harness the unparalleled capabilities, national scale, and collaborative environment of Morgan Auto Group.

Future-proof Your Career

Advance your career with limitless opportunities propelled by unmatched training, development, and certification support.

Explore

Discover how Morgan Auto Group is leading the way in eco-friendly automotive solutions and enhancing customer experiences through innovative service models.

The Morgan Auto Group Commitment

The combined service capabilities, national presence, and collaborative team environment help employees overcome challenges and lead transformation in the automotive industry. Employees across the nation look to Morgan Auto Group for new strategies and solutions to drive growth and innovation in their careers.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Morgan Auto Group seeks passionate, curious, creative, and solution-driven team players. SEARCH MORGAN AUTO GROUP JOBS

Keep Up to Date

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Learn more about MORGAN AUTO GROUP
Size
1,001 employees
Industry
Manufacturing & Automotive
* Ladders Estimates

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