Job DescriptionKey Responsibilities- To understand the background and intent of client requests (participating in kick-off calls, reviewing proposals and market research briefs)
- Includes taking the time to develop a deeper understanding of the clients' categories and key competitors
- Lead the development of research plans and proposals (adhering to PRS IN VIVO best practices, services, and visual guidelines)
- Willingness to get their 'hands dirty' with nitty-gritty of research process, if necessary, including screeners, questionnaire design, scripting surveys, etc.
- Managing / directing projects from start to finish including close collaboration with PM/fieldwork department
- Writing and presenting strategic reports of findings in PowerPoint
- Assisting with (and eventually leading) debrief presentations
- Develop (or learn how to develop) client relationships outside of individual studies to grow revenue
The Ideal Candidate has the following Skills, Experience, and Attributes- 8+ years of experience in a top research consultancy, or as a brand strategist in an ad agency, consultancy or market research environment, ideally with CPG/FMCG clients and/or shopper/packaging/ NPD/ retail research
- BA/BS in related field
- Experience with quantitative and qualitative analysis
- Proven ability to take responsibility, think analytically, and communicate clearly
- Understanding of questionnaire design and creation
- Knowledge and interest in new-tech and digital research solutions essential
- Strong writing and analytical ability - knowing how to convert data and analysis into stories
- Written and oral communication - used to correspond clearly and concisely with clients, outside vendors, and internal departments
- Creating instruction materials for our internal and external field partners
- Attending client briefings and debriefs
- Good understanding of quantitative metrics and experience in combined qual-quant projects execution and analysis preferred
- Strong experience in qualitative consumer research
- IT skills focusing on Word, Excel and PowerPoint, video editing is a plus
- Must be able to work independently, yet be comfortable asking questions
In order to comply with US Federal Government requirements, the successful candidate must be a US Citizen.If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!
In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $125,000 to $135,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.
What's in it for you:At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.
About the TeamThe Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully-articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.
