About the RoleWe are seeking an Influencer Marketing Manager to lead and optimize the brand's reach. This role involves strategic management of influencer identification, recruitment, contracting, onboarding, and compensation-in addition to being a thought leader for Lola's digital marketing efforts broadly. You will work closely with the creative and marketing teams to elevate the brand's influencer marketing strategy.
Core Responsibilities- Own Lola's paid influencer partnerships, leading in sales calendar, identification, outreach/recruitment, contracting, onboarding, and compensation using the influencer CRM
- Manage affiliate platforms, and work alongside our Performance Marketing Team and Community Manager (for e.g.: ShopMy & LTK campaigns)
- Own influencer contracts & negotiations, partnering with legal to make sure creators are FTC compliant
- Work closely with Performance Marketing to find & source influencers who can create dedicated whitelist content
- Set and track social media key performance indicators (KPIs) for influencer marketing - emphasis on dividing campaigns by brand awareness & sales driving campaigns
- Work closely with Influencer & Social Director on influencer collaboration product strategy and PR
- Be the main point of contact for all influencers and focus on building relationships with creators (communicate via DMs, email, etc)
- Work with Senior Community & Ambassador Manager on gifting creators
- Organize influencer PR events (3-5 per year)
- Work with external vendors to create high caliber influencer & PR package
- Act as a thought leader for paid digital marketing broadly, including platforms such as Facebook, Instagram, Pinterest, and TikTok
This role will report to the Director of Influencer & Social. It will be hybrid with 3 days per week in either our NYC or Utah office.
Qualifications- Bachelor's degree in Marketing, Communications, or a related field
- 4+ years of experience in influencer marketing, with a focus on campaign management and strategy development
- Experience managing a team
- Strong creative and critical thinking skills, and a proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales
- Experience working with paid advertising teams and working with influencers across a variety media platforms: IG, FB, TikTok, Podcast marketing, etc.
- Strong understanding of social media platforms, influencer marketing trends, and best practices
- Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders
- Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
- Proactive and creative problem-solver, with a passion for innovation and staying ahead of industry trends
What We Offer- Competitive base salary and annual bonus based on company and individual performance
- 21 days paid vacation + all federal holidays (except parts of Thanksgiving )
- Full health benefits (health, dental, vision, mental)
- 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
- 55% off Lola Blankets for friends and family
- Opportunities for career growth within Lola Blankets
