Role MissionAs an Influencer Marketing Director, your mission is to design, lead, and execute impactful social media and content strategies that align with our clients' core business objectives. You will build trust with key partners, manage end-to-end influencer campaigns, and translate deep insights into effective digital strategies tailored to US audiences. Acting as a collaborative guide for the team, you will bring structure, creative oversight, and thoughtful judgment to drive strategic growth and campaign success.
Key responsibilities- Campaign & Content Direction: Oversee the end-to-end lifecycle of social campaigns, ensuring creative direction, content planning, and messaging align with brand objectives.
- Influencer Program Management: Manage influencer partnerships, from discovery and negotiation to campaign delivery, compliance, and performance tracking.
- Market & Trend Analysis: Apply knowledge of US consumer behavior, digital media trends, and the creator landscape to craft relevant, high-performing strategy.
- Execution & Quality Assurance: Maintain a hands-on approach across operational details, content schedules, publishing, and creative reviews to ensure consistent quality.
- Performance Reporting & Insights: Measure, analyze, and present key campaign metrics to stakeholders, offering data-driven recommendations for continuous improvement.
- Issue Resolution & Risk Mitigation: Identify potential campaign risks early, resolving operational challenges with clear communication and sound professional judgment.
- Team Guidance & Leadership Support: Step in to represent the functional area when needed, mentoring team members and fostering consistent processes across cross-functional workflows.
Skills & experience- Demonstrated Experience: Approximately 7-8 years of professional experience in social media and influencer marketing, ideally within agency environments or managing complex multi-market accounts.
- US Market & Creator Expertise: Solid understanding of US cultural trends, platform developments, and effective strategies within the creator ecosystem.
- Stakeholder Management: Clear, empathetic, and effective communication skills for presenting strategy and building strong relationships with diverse stakeholders.
- Project & Workflow Management: Exceptional organizational skills to balance high-level strategy with daily execution across multiple projects.
- Analytical & Critical Thinking: Ability to interpret data, measure impact, and adapt social strategies to meet evolving client needs
