Senior Social Media Manager
Architectural Products Group
Atlanta, Georgia, United States
Job ID: 522713
Job SummaryThe Senior Social Media Manager is a strategic and hands-on leader responsible for elevating the organization's presence across all social channels. This role oversees a team of two Social Media Managers and serves as the internal owner and day-to-day steward of corporate social media, senior leadership LinkedIn, and an additional brand account.
The ideal candidate is equal parts strategist, storyteller, and data-driven decision-maker - someone who can zoom out to set vision and zoom in to execute with precision. As the #1 outdoor living solutions manufacturer in North America, this role will work with a diverse set of business leaders and be able to successfully translate concepts to action and influence.
Job Location- This position is hybrid and located at our Corporate office in Atlanta, GA.
Job ResponsibilitiesTeam Leadership & Management- Lead, mentor, and develop a team of two Social Media Managers, setting clear goals, priorities, and performance expectations.
- Foster a collaborative, creative, and accountable team culture.
- Manage workload distribution across accounts and oversee day-to-day content calendars.
- Serve as the primary escalation point for approvals, brand decisions, and cross-functional alignment.
Senior Leadership LinkedIn - Agency Management- Own the strategy and output for senior leadership LinkedIn profiles, managed in partnership with an external agency.
- Serve as the primary liaison between the agency and internal stakeholders, translating brand voice, business priorities, and executive narratives into compelling content briefs.
- Review and approve all content before publication, ensuring accuracy, tone, and alignment with corporate messaging.
- Track performance metrics and hold the agency accountable to defined goals and deliverables.
Corporate Social Media - Collaboration with Corporate Comms- Co-own the corporate social media presence alongside the Corporate Communications team, maintaining a consistent and unified brand voice.
- Collaborate with Corporate Comms to align social content with broader communications strategy, press releases, and company announcements.
- Manage content planning, publishing cadence, and community engagement across all corporate channels.
- Serve as the social media subject matter expert in cross-functional content reviews and editorial meetings.
Brand Account Management- Oversee social media strategy and execution for an additional brand account, ensuring content is platform-native, audience-relevant, and brand-consistent.
- Guide creative direction in collaboration with design and content teams.
- Monitor community engagement and ensure timely, on-brand responses.
- Identify growth opportunities specific to the brand's target audience and business objectives.
Strategy & Planning- Develop and own the annual and quarterly social media strategy across all accounts, aligned to broader marketing and business objectives.
- Identify opportunities on emerging platforms and capitalize on cultural trends to drive brand awareness and engagement.
- Build and maintain a cohesive cross-channel content calendar.
- Continue to evolve channel-specific playbooks, brand voice guides, and governance frameworks to ensure consistency at scale.
Reporting & Analytics- Define, track, and report on KPIs across all social accounts, including reach, engagement, follower growth, impressions, and conversions.
- Deliver regular performance reports to senior leadership with clear insights and actionable recommendations.
- Leverage data to continuously optimize content strategy, posting cadence, and channel mix.
- Monitor the competitive landscape and benchmark performance against industry standards.
Driving Results- Set ambitious, measurable performance targets in partnership with Brand and Social Media Managers.
- Champion a test-and-learn culture, piloting new content formats, organic campaign ideas, and audience strategies.
- Collaborate with paid media and performance marketing teams on social advertising strategies as needed.
- Translate business goals into social-first campaigns that build brand equity and deliver measurable outcomes.
Job Requirements- 6+ years of social media experience, with at least 2 years in management or team lead role.
- Bachelor's degree in marketing, Communications, Journalism, or a related field.
- Proven experience managing agency relationships and executive or leadership social profiles.
- Deep platform expertise across LinkedIn, Instagram, X (Twitter), Facebook, and emerging channels.
- Strong analytical skills with the ability to translate data into strategic decisions.
- Excellent written communication skills and a sharp eye for brand voice and storytelling.
- Experience collaborating cross-functionally with Communications, Brand, and Creative teams.
- Highly organized with the ability to manage multiple accounts, priorities, and deadlines simultaneously.
- Experience in a corporate or enterprise environment.
- Familiarity with social media management tools such as Sprinklr, Sprout Social, or Hootsuite.
- Background in content strategy, editorial planning, or digital marketing.
- Experience with paid social media campaigns and budget management.
What CRH Offers You- Highly competitive base pay
- Comprehensive medical, dental and disability benefits programs
- Group retirement savings program
- Health and wellness programs
- An inclusive culture that values opportunity for growth, development, and internal promotion
