Who You Are You'll play a vital role in shaping how our brand is experienced by customers, partners, and the community. You'll help grow our influencer program, support public relations initiatives, and execute grassroots activations to build brand awareness. You are detail-oriented, collaborative, and comfortable working both strategically and in the weeds. This role is a great fit for someone who's a natural relationship-builder, thrives in a fast-paced environment, and takes pride in making things happen.
ResponsibilitiesInfluencer Program- Partner with the Senior Influencer Marketing Manager to grow and scale our influencer program
- Source and outreach to 10+ new creators weekly across TikTok, IG and YouTube
- Lead outreach and negotiation with creators and talent agents, including rates, usage, whitelisting, exclusivity and renewals
- Draft personalized creator briefs to highlight a creator's unique voice
- Give specific, actionable feedback on content submissions to maintain quality standards
- Track creator performance and recommend renewals, rate changes and sunsets. Manage Spark codes, ad uploads and creative handoff to our paid social team
- Own contracts, invoicing and payouts, including flat rate and bonus structures
- Coordinate gifting and wow moments for creators and high-profile partners
Public Relations & Grassroots Marketing- Assist with PR initiatives, including managing press materials and supporting press events and activations
- Ideate and execute creative, cost-effective local activations to build brand awareness
- Partner with dog-friendly businesses, local organizations, and community events to create meaningful touchpoints
- Take ownership of grassroots initiatives, from planning to execution
Cross-Functional Collaboration- Work with the broader marketing and operations teams to ensure cohesive campaigns and activations
- Support the development of marketing assets, presentations, and campaigns
- Track and analyze the performance of campaigns, using insights to recommend improvements
Requirements- 2-3 years of marketing experience, ideally with exposure to ambassador programs, public relations, or event marketing
- Exceptional written and verbal communication skills
- Experience negotiating creator deals, including usage and whitelisting terms
- Comfortable in spreadsheets and dashboards, and able to use data to make calls
- Highly organized, with a track record of keeping contracts, codes and payments clean at volume
- Comfortable using AI tools to speed up outreach and admin
- Bonus: experience with creator platforms or agencies (Agentio, Nectar, Refunnel) and YouTube integrations
Anticipated Base Salary (Depending on YoE): $80K - $100K
This is a hybrid position based in our Midtown Manhattan office.
In-office presence is required on Mondays, Wednesdays, and Thursdays.
