5-7 years experience in brand management or related field
Strong knowledge of craft cocktails and spirits
Experience in sales, preferably in a hospitality context
Comfortable presenting to diverse groups
Financial acumen with budget management skills
Previous experience as a Brand Ambassador or similar role
Bar management experience is a plus
Responsibilities
Act as a brand expert for Grey Goose, St. Germain, and Bombay
Secure menu and feature placements in key accounts
Engage in local industry events aligned with brand strategy
Conduct brand tastings and training sessions across markets
Monitor consumer trends and share insights with team
Maintain communication with distributors and sales teams
Analyze sales reports to optimize brand performance
Collaborate with distributor sales team and brand partners
Work to maintain top volume account relationships
Process weekly expense reports and manage budgets
Travel quarterly to other markets for brand support
Benefits
Opportunity to work with iconic brands
Flexible schedule with travel opportunities
Engagement with high-profile industry events
Dynamic team environment and collaboration
Exposure to diverse markets and consumer interactions
Full Job Description
WHAT YOU WILL DO
Serve as brand category & cocktail expert across 3 Iconic Brands, Grey Goose, St. Germain, and Bombay leveraging our brands in market and achieving a defined set of KPIs
Strengthen category leadership by obtaining menu placements and feature placements in 50 influential accounts.
Align and with key local industry events and participate where the opportunity fits our strategy.
Execute brand programming, tastings and trainings as needed throughout your market within accounts, consumer/trade events and distributor partners.
Stay informed of customer and consumer trends, share insights.
Maintain calendar of activities and ensure effective communications with distributors and sales team, working as a team.
Utilize sales report to measure brand performance within your accounts, contribute to analysis and recommendations arising within territory.
Ride with distributor sales representatives as needed as well as local BUSA sales team and brand team partners when requested
Work closer to maintain Top Volume accounts, reduce losses.
Timely submission of weekly required program documents and deliverables.
Manage assigned budget and process expense reports weekly
Quarterly visit other markets as needed for brand support, tentpole activations, or trade facing programming
WAYS TO STAND OUT FROM THE CROWD
Passionate, self-motivated, creative, responsible
Proactive communicator in person and through email, Whatsapp, and Teams
Comfortable speaking to small and large groups and being seen as an expert not only on our brands but on the full categories they each represent
Great with people; from bartenders to distributors to consumers and our brand team members
Bar Manager experience in a craft cocktail bar preferred
Previous experience in sales preferred
Previous experience as a Brand Ambassador preferred
Has sound financial skills and experience managing a budget
