Texas Instruments

Head of WW Media Relations and Storytelling

Texas Instruments$150K — $180K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in communications, public relations, or related field
  • 7+ years of experience in communications and media relations, especially in global technology or B2B settings
  • Leadership experience managing people and teams
  • Proven ability to collaborate with reporters to generate aligned stories
  • Strong strategic judgment in dynamic situations

Responsibilities

  • Develop and implement TI's global media relations strategy
  • Build and maintain relationships with journalists and analysts
  • Lead enterprise storytelling and corporate responsibility communications
  • Oversee media relations agency management and performance
  • Conduct thorough media monitoring and sentiment analysis
  • Manage media relations during crises to safeguard TI's reputation
  • Adapt media relations strategies to an AI-influenced landscape

Benefits

  • Ownership of TI's global media strategy with high visibility
  • Ability to shape internal storytelling and corporate culture
  • Experience advising executives as the company spokesperson
  • Direct oversight of media relations professionals
  • Opportunity to develop advanced media strategies inclusive of AI technology
Full Job Description
Job Description

About the role

TI is seeking a visionary, high-impact Head of Worldwide Media Relations and Storytelling.

As the primary architect of TI's global media strategy and narrative, you will be responsible for building a storytelling engine that translates TI's technology leadership - from analog and embedded products to our manufacturing capabilities - into compelling stories that resonate with customers, employees, community partners, policymakers and more. This role sits at the intersection of corporate and technology communications and marketing, requiring someone who can connect brand reputation to technology and innovation.

We are looking for a sharp, intellectually curious and experienced communications leader with strong journalistic instincts, a deep understanding of the media landscape, and a passion for technology. You will have the unique opportunity to cultivate stories about the company whose innovations power many of the world's most essential technologies - from phones and data centers to medical equipment and cars.

What you will gain from this role
  • Ownership of TI's global media strategy and execution - both proactive and reactive - with enterprise-wide visibility
  • Opportunity to shape TI's internal storytelling approach, advancing our brand narrative with employees and reinforcing a culture of innovation
  • Experience advising senior executives regarding media and serving as the company spokesperson
  • Opportunity to architect TI's media strategy and narrative, reaching key audiences through AI-influenced discovery channels
  • Deep and differentiated knowledge of TI's products, technology, and business
  • The opportunity to lead and grow a team of dedicated media relations and communications professionals


Responsibilities include, but are not limited to:
  • Develop and lead TI's worldwide media relations strategy in alignment with communications and marketing objectives
  • Cultivate and maintain strong, trusted relationships with reporters, analysts and journalists
  • Lead TI's enterprise storytelling efforts and corporate social responsibility communications, effectively connecting our audiences with the meaningful work we do
  • Lead TI's global media relations agency approach, including agency selection, management, performance evaluation, and ensuring consistent and effective execution across all regions
  • Oversee a comprehensive media monitoring program, leveraging tools and analytics to track coverage, analyze sentiment, identify trends, surface issues, and deliver actionable insights
  • Manage media relations activities during issues or crisis incidents, protecting TI's reputation in sensitive or fast-moving situations
  • Pioneer how media relations adapt to an AI-influenced information ecosystem, monitor how LLMs, AI-powered search, generative AI tools and emerging information platforms are changing how content is discovered, consumed and amplified (e.g., AI-powered search, AI news aggregators, and synthetic content platforms) are changing the way media is discovered, consumed, and amplified, and proactively evolve TI's media strategy, measurement approaches and communications technology to ensure continued effectiveness in this rapidly changing environment
  • Continually assess the broad and vertical media landscape, analyze news for trends that would influence TI, and proactively provide strategic recommendations to leadership
  • Partner with teams in communications, marketing, legal, government relations and investor relations to align the messaging, response strategies, and communications plans


Who we're looking for

The ideal candidate is sharp, curious, and experienced - a natural storyteller who is energized by complex technology and driven by a genuine passion to communicate how it improves people's lives. You are someone who builds trust quickly - with reporters, executives, and teammates alike.

Qualifications

Minimum requirements:
  • Bachelor's degree in communications, public relations, and/or a related field
  • 7+ years of progressive communications, media relations and/or public relations experience, including leadership experience within a global technology or B2B organization


Preferred qualifications:
  • People management experience, this is a senior role with direct reports
  • Proven experience working with reporters to identify, shape and secure stories aligned with company objectives
  • Strong strategic judgment and the ability to prioritize in a fast-moving environment
  • A journalistic mindset with deep curiosity to understand new things and uncover newsworthy stories
  • Exceptional written and oral communication skills; ability to simplify complex messages with clarity and impact
  • Experience managing global PR/media relations agencies, including performance oversight and cross-regional coordination
  • Experience leading reactive media relations and issues communications efforts, with the ability to remain composed and strategic under pressure
  • Familiarity with media monitoring platforms and the ability to synthesize coverage data into meaningful insights and recommendations
  • Demonstrates understanding of LLMs, generative AI and AI-driven information platforms, and the ability to translate emerging trends into communications and media relations strategies
  • Excellent, adaptable interpersonal skills and a demonstrated ability to work in a fast-paced, collaborative team environment


If you are interested in this position, please apply to this requisition.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

Texas Instruments Careers

Join the innovative world of Texas Instruments, a global leader in semiconductor design and manufacturing. As part of our team, you will be at the forefront of technological advancement, working alongside the brightest minds in the industry.

Opportunities at Texas Instruments

Whether you're seeking your first internship or a seasoned professional position, Texas Instruments offers a range of job opportunities designed to empower your career growth and development. Our commitment to innovation and diversity is reflected in every aspect of our business, from the ground up.

Work You’ll Do

At Texas Instruments, you will contribute to projects that revolutionize technology and have a global impact. Our team members lead the way in semiconductor innovation, pushing the boundaries of what's possible in electronics and beyond.

Join Our Team

Explore a career where your skills will be honed through unparalleled opportunities for professional and personal growth. Texas Instruments is not just about hiring; it's about nurturing leadership and fostering a culture of collaboration and innovation.

Innovate and Grow

Our employees are encouraged to take bold steps in their career paths, supported by our industry-leading training programs and development resources. With a focus on continuous improvement and leadership development, Texas Instruments ensures that your career trajectory is always upward.

Diversity and Inclusion

We believe that a diverse team is a strong team. Diversity training and inclusive culture are at the heart of our employment strategy, ensuring that all team members feel valued and can contribute their unique perspectives.

Benefits and Culture

Texas Instruments is committed to providing benefits that enhance the lives of our employees and their families. From health and wellness to financial and retirement planning, our benefits package is designed to support a balanced, fulfilling life both at and outside of work.

Networking and Professional Development

Advance your career through networking opportunities within Texas Instruments and our broader industry connections. Our collaborative environment encourages the sharing of ideas and best practices, which leads to greater innovation and personal career success.

Internships and Early Career Programs

Kickstart your career with a Texas Instruments internship. You’ll gain hands-on experience, learn from experts, and begin to shape your future in a supportive, dynamic environment. Our interns work on real projects that matter, gaining skills that are crucial for future full-time positions.

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Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
NASDAQ

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