Head of Strategic Marketing (Pharma Ingredients)

Croda

$130K — $180K *
Pharmaceuticals & Biotech
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in strategic marketing and portfolio management within a global B2B context, preferably in specialty chemicals or pharmaceuticals.
  • Proficiency in managing complex product portfolios and guiding innovation to drive growth and profitability.
  • Strong leadership skills with a focus on coaching and team development.
  • Experience in data-driven marketing with a focus on measurable outcomes and ROI.
  • Collaborative leadership style with the ability to influence stakeholders in a global matrix environment.
  • Resilience and adaptability to navigate ambiguous situations while maintaining strategic focus.
  • Commercially-minded with a strong grasp of business strategy for sustainable growth.

Responsibilities

  • Define the strategic marketing agenda to align market insights with portfolio and innovation priorities.
  • Shape the global product portfolio balancing short, medium, and long-term objectives.
  • Manage the innovation pipeline to ensure disciplined investments lead to viable commercial outcomes.
  • Translate customer and market needs into compelling value propositions that boost revenue and margins.
  • Serve as the customer and market advocate within the organization, influencing strategic decisions.
  • Collaborate closely with R&D, Sales, and regional teams to ensure marketing strategies align with technical capabilities and market opportunities.
  • Establish rigorous portfolio planning processes to enhance performance visibility and identify growth potentials.
  • Utilize market insights and digital tools to bolster decision-making and competitive advantages.

Benefits

  • Opportunity to lead and shape global marketing strategies in a senior role.
  • Engagement in high-impact decision-making at the intersection of Marketing, R&D, and Commercial functions.
  • Chance to develop a high-performing team with strong leadership support and professional growth opportunities.
  • Access to cutting-edge tools and methodologies, including digital and AI-enabled approaches.
  • Collaboration with diverse teams across a complex global organization to drive innovation.
Full Job Description
Head of Strategic Marketing (Pharma Ingredients)

This is a senior, globalleadership role operating at the centre of the organisation aligning Marketing,R&D and Commercial teams to ensure our innovation and portfolio decisionsare truly market-led and deliver long-term value.

Whowe're looking for:

  • Proven experience in strategic marketing and/or portfolio management within a global B2B environment, ideally in speciality chemicals, life sciences or pharmaceutical markets
  • Strong track record of shaping and managing complex product and innovation portfolios, translating market insight into clear, actionable strategies that drive differentiation, growth and margin expansion
  • Able to coach and develop a high performing team through authentic leadership, fostering collaboration, curiosity and a culture of accountability
  • Ability to apply data-driven marketing principles, with a clear focus on delivering measurable business outcomes and return on investment
  • Authentic, low-ego and collaborative leader, able to influence and align stakeholders across a complex, global matrix organisation
  • Resilient and adaptable, comfortable operating in ambiguous, evolving environments while maintaining focus on long-term value creation
  • Curious and commercially minded, with strong business acumen and a consistent focus on driving sustainable growth

KeyResponsibilities

  • Define and lead the strategic marketing agenda, aligning market insight, portfolio direction and innovation priorities to business strategy
  • Shape and evolve the global product portfolio, ensuring an effective balance across short, medium and long-term horizons
  • Own the governance and prioritisation of the innovation pipeline, ensuring disciplined investment decisions and delivery of commercially viable outcomes
  • Translate unmet customer and market needs into clear, differentiated value propositions that drive revenue and margin growth
  • Act as the voice of the customer and market within the business influencing strategic and investment decisions
  • Partner closely with R&D, Sales and regional teams to ensure technical capability is fully aligned to market opportunity
  • Establish and embed structured portfolio planning and performance visibility, identifying gaps and future growth opportunities
  • Leverage market insight, competitive intelligence and emerging tools (including digital and AI-enabled approaches) to strengthen decision-making
  • Lead and develop a high-performing marketing team, building capability in strategic marketing, portfolio management and insight-led growth
    Influence across the organisation to ensure consistent execution of strategy and innovation priorities

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