Head of Strategic Marketing (Pharma Ingredients)

Croda

$130K — $180K *
Pharmaceuticals & Biotech
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in strategic marketing and/or portfolio management in a global B2B setting, preferably in specialty chemicals or pharmaceuticals.
  • Demonstrated ability to manage complex product and innovation portfolios, turning market insights into actionable strategies.
  • Proven track record in coaching and developing high performing teams while fostering a culture of collaboration and accountability.
  • Strong grasp of data-driven marketing principles aimed at achieving measurable business outcomes.
  • Capacity to lead with authenticity and low-ego, influencing stakeholders within a global matrix organization.
  • Ability to thrive in ambiguous and changing environments while focusing on long-term value creation.
  • Curiosity and commercial mindset with a dedicated focus on driving sustainable growth.

Responsibilities

  • Define and lead the strategic marketing agenda to align market insights with business strategy.
  • Evolve the global product portfolio to balance short, medium, and long-term objectives.
  • Govern and prioritize the innovation pipeline to ensure disciplined investment and viable outcomes.
  • Translate customer needs into differentiated value propositions that drive revenue and margin growth.
  • Serve as the voice of the customer within the organization, influencing strategic decisions.
  • Collaborate with R&D and regional sales teams to align technical capabilities with market opportunities.
  • Establish structured portfolio planning and performance visibility to identify gaps and growth opportunities.
  • Utilize market insights and digital tools, including AI, to enhance decision-making processes.

Benefits

  • Leadership opportunities in a senior global role.
  • Engagement with diverse teams across R&D, Sales, and product innovation.
  • Chance to shape and impact long-term business strategies.
  • Access to cutting-edge tools and methodologies, including AI and digital approaches.
  • Commitment to building a high-performing team culture.
Full Job Description
Head of Strategic Marketing (Pharma Ingredients)

This is a senior, globalleadership role operating at the centre of the organisation aligning Marketing,R&D and Commercial teams to ensure our innovation and portfolio decisionsare truly market-led and deliver long-term value.

Whowe're looking for:

  • Proven experience in strategic marketing and/or portfolio management within a global B2B environment, ideally in speciality chemicals, life sciences or pharmaceutical markets
  • Strong track record of shaping and managing complex product and innovation portfolios, translating market insight into clear, actionable strategies that drive differentiation, growth and margin expansion
  • Able to coach and develop a high performing team through authentic leadership, fostering collaboration, curiosity and a culture of accountability
  • Ability to apply data-driven marketing principles, with a clear focus on delivering measurable business outcomes and return on investment
  • Authentic, low-ego and collaborative leader, able to influence and align stakeholders across a complex, global matrix organisation
  • Resilient and adaptable, comfortable operating in ambiguous, evolving environments while maintaining focus on long-term value creation
  • Curious and commercially minded, with strong business acumen and a consistent focus on driving sustainable growth

KeyResponsibilities

  • Define and lead the strategic marketing agenda, aligning market insight, portfolio direction and innovation priorities to business strategy
  • Shape and evolve the global product portfolio, ensuring an effective balance across short, medium and long-term horizons
  • Own the governance and prioritisation of the innovation pipeline, ensuring disciplined investment decisions and delivery of commercially viable outcomes
  • Translate unmet customer and market needs into clear, differentiated value propositions that drive revenue and margin growth
  • Act as the voice of the customer and market within the business influencing strategic and investment decisions
  • Partner closely with R&D, Sales and regional teams to ensure technical capability is fully aligned to market opportunity
  • Establish and embed structured portfolio planning and performance visibility, identifying gaps and future growth opportunities
  • Leverage market insight, competitive intelligence and emerging tools (including digital and AI-enabled approaches) to strengthen decision-making
  • Lead and develop a high-performing marketing team, building capability in strategic marketing, portfolio management and insight-led growth
    Influence across the organisation to ensure consistent execution of strategy and innovation priorities

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