Head of Sales and Distribution (Questbank)

Questrade Financial Group

$150K — $180K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Finance, or a related field; MBA preferred
  • 10-15 years in financial services, with 5 years in a senior sales role
  • In-depth knowledge of mortgage lending and deposit products (GICs)
  • Strong grasp of regulatory environments governing financial products
  • Proven track record in leading multi-channel sales organizations
  • Strong strategic planning and financial acumen, with CRM and analytics proficiency

Responsibilities

  • Develop and implement sales and distribution strategies for mortgages and deposits
  • Drive penetration in mortgage markets and build relationships with intermediaries
  • Expand the bank's distribution footprint into new geographic markets
  • Optimize deposit product acquisition to enhance funding
  • Monitor industry trends and adjust strategies accordingly
  • Oversee customer onboarding processes to enhance initial experiences
  • Manage and optimize performance of 3rd party distribution channels
  • Ensure teams are equipped with tools and training for effective sales
  • Collaborate on product design and promotional strategies
  • Establish KPIs for sales performance and profitability
  • Report performance insights and strategic recommendations to executive management
  • Lead and mentor a sales team, fostering accountability and performance
  • Develop talent management and succession planning programs
  • Set sales goals and implement incentive programs to drive performance
  • Ensure compliance with regulatory requirements in sales activities
  • Oversee risk mitigation processes, particularly for mortgage origination

Benefits

  • Comprehensive health and wellness benefits
  • Opportunities for professional development and advancement
  • Flexible working conditions including hybrid work options
  • Performance-based incentive programs
  • Collaborative and inclusive company culture
Full Job Description
We're looking for a Head of Sales and Distribution. Could It Be You?

The Head of Sales and 3rd Party Distribution is a senior leadership role responsible for the overall strategy, management, and execution of sales and distribution channels for the bank's core product lines, specifically Alternate Single-Family Home Mortgages, Multi-Family Home Mortgages, and Deposit Products (e.g., Broker GICs, Term Deposits).

This role will drive market share growth, accelerate distribution capabilities, ensure rigorous regulatory compliance, and build a high-performing sales team focused on achieving ambitious revenue and volume targets while maintaining an exceptional customer experience.

Need more details? Keep reading...

1. Sales Strategy & Business Growth
  • Develop and execute a comprehensive sales and distribution strategy tailored to the specific product mix (mortgages and deposits) to achieve profitable growth targets.
  • Spearhead activity to significantly increase penetration in the single-family and multi-family mortgage markets, including developing relationships with key intermediaries and builders.
  • Lead the strategic assessment and execution plan for expanding the bank's sales and distribution footprint into new geographic markets.
  • Formulate strategies to maximize deposit product acquisition, utilizing GICs and other term deposit offerings to optimize the bank's funding position.
  • Monitor market trends, competitive landscapes, and regulatory changes to proactively adjust sales strategies and product positioning.
  • Oversee and optimize the customer/ broker onboarding journey for all new mortgage and deposit clients, ensuring a fast, compliant, and positive initial experience that drives long-term customer loyalty.

2. Distribution Channel Management
  • Drive the strategic planning, performance management, and optimization of 3rd party distribution channels, emphasizing the use of data analytics to enhance performance
  • Ensure distribution is equipped with the necessary tools, training, and technology to effectively sell and service the defined product suite.
  • Lead the sales transformation agenda, focused on customer acquisition and partner servicing across mortgage and deposit products

3. Product & Performance Management
  • Collaborate closely with Product, Operations and Marketing teams on product design, and promotional strategies for all mortgage and brokered deposit products.
  • Establish and track key performance indicators (KPIs) for sales performance, channel effectiveness, customer acquisition cost, and profitability across all product lines.
  • Provide regular, insightful performance reports and strategic recommendations to the Executive Management team and the Board.

4. Leadership & People Development
  • Lead, mentor, and coach a high-performing sales and distribution team, fostering a culture of accountability, performance excellence, and customer-centricity.
  • Develop talent management and succession planning programs for key roles within the sales organization.
  • Set clear sales goals, implement incentive programs, and conduct regular performance reviews to ensure consistent target achievement.

5. Risk, Governance, & Regulatory Expertise
  • Serve as the primary authority on regulatory compliance within the sales organization.
  • Ensure all sales and distribution activities comply with internal policies, legal regulations, and external regulatory requirements pertaining to:
    • Mortgage Lending (e.g., consumer protection laws, stress testing, disclosure requirements)
    • Deposit-taking and Consumer Privacy (e.g., AML/KYC, CDIC/FDIC rules, data governance)
  • Oversee the implementation of robust controls and due diligence processes, particularly for alternate single-family and multi-family mortgage origination, to mitigate credit and operational risk.

So are YOU our next Head of Sales and Distribution? You are if you...
  • Hold a Bachelor's degree in Business Administration, Finance, or a related field. MBA or advanced professional certifications are strongly preferred.
  • Have a minimum of 10-15 years of progressive experience in the financial services industry, with at least 5 years in a senior leadership role overseeing sales, distribution, and relationship management.
  • Have proven, in-depth knowledge of mortgage lending (both residential and multi-family) and deposit/liability products (GICs) is essential.
  • Have a deep understanding of the regulatory environment governing lending and deposit products in the relevant jurisdiction.
  • Have demonstrated success in building, leading, and motivating large, multi-channel sales organizations.
  • Have exceptional strategic planning, financial acumen, negotiation, and communication skills. Must be proficient in utilizing CRM and sales analytics tools

Sounds like you? Click below to apply!

#LI-LB1 | #LI-Hybrid

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