Head of Sales and Distribution (Questbank)

Questrade Financial Group

$150K — $180K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Finance, or related field; MBA or advanced certifications preferred.
  • 10-15 years of experience in financial services, with at least 5 years in a senior sales leadership role.
  • In-depth knowledge of mortgage lending and deposit products like GICs.
  • Strong understanding of regulatory compliance for lending and deposit products.
  • Proven track record in building and leading large, multi-channel sales teams.
  • Exceptional strategic planning, financial skills, negotiation, and communication abilities. Proficiency in CRM and sales analytics tools.

Responsibilities

  • Develop and implement a comprehensive sales and distribution strategy for growth.
  • Enhance market penetration for single-family and multi-family mortgages through key relationships.
  • Lead plans for expanding sales distribution into new geographic areas.
  • Optimize product acquisition strategies using deposit products to improve funding.
  • Stay ahead of market trends to adjust sales strategies accordingly.
  • Oversee the onboarding process for mortgage and deposit clients, ensuring compliance and customer satisfaction.
  • Manage strategic planning and performance of 3rd party distribution channels using data analytics.
  • Equip distribution channels with the necessary training and technology for effective sales.
  • Collaborate with teams on product design and promotional strategies for mortgage and deposit products.
  • Establish KPIs and regularly report performance insights to executive management and the board.
  • Mentor and lead the sales and distribution team, fostering a performance-driven culture.
  • Develop talent management programs for sales roles and conduct performance reviews.
  • Ensure compliance with all internal policies and external regulations for sales activities.

Benefits

  • Opportunity to lead a high-impact role in a reputable financial institution.
  • Dynamic work environment with a focus on professional growth and development.
  • Access to advanced tools and technologies to enhance sales strategies.
  • Comprehensive support for regulatory compliance and governance practices.
  • Potential for hybrid work arrangements to promote work-life balance.
Full Job Description
We're looking for a Head of Sales and Distribution. Could It Be You?

The Head of Sales and 3rd Party Distribution is a senior leadership role responsible for the overall strategy, management, and execution of sales and distribution channels for the bank's core product lines, specifically Alternate Single-Family Home Mortgages, Multi-Family Home Mortgages, and Deposit Products (e.g., Broker GICs, Term Deposits).

This role will drive market share growth, accelerate distribution capabilities, ensure rigorous regulatory compliance, and build a high-performing sales team focused on achieving ambitious revenue and volume targets while maintaining an exceptional customer experience.

Need more details? Keep reading...

1. Sales Strategy & Business Growth
  • Develop and execute a comprehensive sales and distribution strategy tailored to the specific product mix (mortgages and deposits) to achieve profitable growth targets.
  • Spearhead activity to significantly increase penetration in the single-family and multi-family mortgage markets, including developing relationships with key intermediaries and builders.
  • Lead the strategic assessment and execution plan for expanding the bank's sales and distribution footprint into new geographic markets.
  • Formulate strategies to maximize deposit product acquisition, utilizing GICs and other term deposit offerings to optimize the bank's funding position.
  • Monitor market trends, competitive landscapes, and regulatory changes to proactively adjust sales strategies and product positioning.
  • Oversee and optimize the customer/ broker onboarding journey for all new mortgage and deposit clients, ensuring a fast, compliant, and positive initial experience that drives long-term customer loyalty.

2. Distribution Channel Management
  • Drive the strategic planning, performance management, and optimization of 3rd party distribution channels, emphasizing the use of data analytics to enhance performance
  • Ensure distribution is equipped with the necessary tools, training, and technology to effectively sell and service the defined product suite.
  • Lead the sales transformation agenda, focused on customer acquisition and partner servicing across mortgage and deposit products

3. Product & Performance Management
  • Collaborate closely with Product, Operations and Marketing teams on product design, and promotional strategies for all mortgage and brokered deposit products.
  • Establish and track key performance indicators (KPIs) for sales performance, channel effectiveness, customer acquisition cost, and profitability across all product lines.
  • Provide regular, insightful performance reports and strategic recommendations to the Executive Management team and the Board.

4. Leadership & People Development
  • Lead, mentor, and coach a high-performing sales and distribution team, fostering a culture of accountability, performance excellence, and customer-centricity.
  • Develop talent management and succession planning programs for key roles within the sales organization.
  • Set clear sales goals, implement incentive programs, and conduct regular performance reviews to ensure consistent target achievement.

5. Risk, Governance, & Regulatory Expertise
  • Serve as the primary authority on regulatory compliance within the sales organization.
  • Ensure all sales and distribution activities comply with internal policies, legal regulations, and external regulatory requirements pertaining to:
    • Mortgage Lending (e.g., consumer protection laws, stress testing, disclosure requirements)
    • Deposit-taking and Consumer Privacy (e.g., AML/KYC, CDIC/FDIC rules, data governance)
  • Oversee the implementation of robust controls and due diligence processes, particularly for alternate single-family and multi-family mortgage origination, to mitigate credit and operational risk.

So are YOU our next Head of Sales and Distribution? You are if you...
  • Hold a Bachelor's degree in Business Administration, Finance, or a related field. MBA or advanced professional certifications are strongly preferred.
  • Have a minimum of 10-15 years of progressive experience in the financial services industry, with at least 5 years in a senior leadership role overseeing sales, distribution, and relationship management.
  • Have proven, in-depth knowledge of mortgage lending (both residential and multi-family) and deposit/liability products (GICs) is essential.
  • Have a deep understanding of the regulatory environment governing lending and deposit products in the relevant jurisdiction.
  • Have demonstrated success in building, leading, and motivating large, multi-channel sales organizations.
  • Have exceptional strategic planning, financial acumen, negotiation, and communication skills. Must be proficient in utilizing CRM and sales analytics tools

Sounds like you? Click below to apply!

#LI-LB1 | #LI-Hybrid

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