About the Role We're looking for a senior Head of Paid Media to lead the strategy and execution of our paid acquisition engine, spanning SEM, paid social, native, programmatic, and affiliate/partner marketing. This is a high-impact leadership role with direct ownership of a significant paid media budget and full accountability for the volume, quality, and efficiency of the customers we acquire.
You'll build and scale a high-performing team, drive rigorous testing and attribution discipline across channels, and act as the paid acquisition voice in cross-functional planning with Product, Analytics, CRM, and Commercial teams, while ensuring every campaign meets regulatory and responsible gaming standards across all jurisdictions we operate in.
What You'll Do
- Lead the development and execution of multi-channel paid acquisition strategy, SEM, paid social, native, programmatic, and affiliate/partner marketing, to drive high-value customer acquisition at scale
- Own the paid media budget end-to-end, building a portfolio-based approach to spend allocation that dynamically shifts investment across channels to maximize ROI against aggressive performance and revenue targets
- Evaluate and scale performance marketing campaigns through rigorous testing, data analysis, and attribution modeling to continuously improve efficiency and growth
- Build, lead, and develop a high-performing team of acquisition, channel, and affiliate/partner leads, fostering a culture of accountability, creativity, and excellence
- Partner closely with CRM, Product, SEO, Content, Analytics, and Commercial teams to ensure paid acquisition strategy aligns with lifecycle, retention, and broader revenue goals
- Drive innovation and experimentation, testing new tools, partners, channels, and creative approaches to stay ahead in a competitive paid and affiliate marketing landscape
- Leverage marketing analytics and user insights to identify growth opportunities and report on channel and campaign KPIs to senior leadership
- Manage relationships with key media partners, agencies, and affiliate networks, while building internal capability to reduce reliance on external vendors
- Ensure all paid acquisition and affiliate marketing activity complies with regulatory and responsible gaming standards across all applicable jurisdictions and platforms
- Serve as a key strategic partner to the business, contributing paid acquisition expertise to broader marketing and growth strategy
What We're Looking For - 8-10+ years in performance marketing, paid media, or affiliate marketing, including 3+ years leading teams of 6 or more
- Proven ownership of a significant media budget (ideally $10M+ annually) across multiple paid and partner channels
- Deep expertise across at least two of: SEM, paid social, programmatic, native, affiliate/partner marketing
- Experience in regulated industries (gaming, betting, fintech, or insurance) strongly preferred, with familiarity navigating responsible gaming or compliance requirements a plus
- Strong command of attribution modeling, testing frameworks, and marketing analytics to inform channel-level decisions
- Track record of building in-house performance marketing capability and reducing dependency on external agencies
- Excellent cross-functional leadership, able to align paid acquisition strategy with CRM/retention, product, and commercial priorities
- Comfortable operating as a senior voice in marketing strategy discussions, with the judgment to flag risk and opportunity to leadership
Perks & Benefits - Comprehensive private Healthcare Insurance
- Flexible work environment and home office available
- All the hardware and software you need to be successful
- Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
- Access to courses for Personal and Career Development
- Company Paid Volunteer Day
