Teradyne

Head of Marketing Technology & Platform Governance (Teradyne Robotics, MA remote)

Teradyne$106K — $170K *
US-AnywhereRemote in Reading, MA
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Information Systems, Computer Science, Business, Engineering, or equivalent experience
  • 10+ years in Marketing Operations, Marketing Technology, or related disciplines with leadership responsibility
  • Proven ownership of marketing technology strategy and governance
  • Strong expertise with Salesforce and marketing automation platforms
  • Experience establishing governance frameworks for lead management and attribution
  • Deep understanding of data governance, GDPR, and AI ethics
  • Experience managing vendor portfolios and technology investment decisions

Responsibilities

  • Lead the development of a multi-year marketing technology strategy aligned with growth priorities
  • Develop and govern a scalable marketing technology ecosystem across various platforms
  • Collaborate to establish standards for data governance, consent management, and AI adoption
  • Build frameworks for lead lifecycle management and revenue data integrity
  • Support evolution of AI-enabled marketing capabilities through transparent practices
  • Partner with stakeholders and vendors to optimize platform performance and scalability
  • Mentor teams on enablement and governance best practices

Benefits

  • Robust health and well-being programs including medical, dental, and vision
  • Flexible Spending Accounts
  • Retirement savings plans
  • Life and disability insurance
  • Paid vacation and holidays
  • Tuition assistance programs
Full Job Description
Are you ready to make a real impact on the world of robotics? At Teradyne Robotics, a division of Teradyne, we are revolutionizing industries through cutting-edge collaborative and autonomous mobile robotic technologies. As part of our team, you'll work with global leaders Universal Robots (UR) and Mobile Industrial Robots (MiR), driving innovation that enhances manufacturing, logistics and workplaces across the world.

Opportunity Overview:

The Head of Marketing Technology & Platform Governance owns the strategy, architecture, and governance of Teradyne's global marketing technology ecosystem that powers demand generation, customer engagement, analytics, and AI-enabled experiences across the enterprise. This senior leadership role is accountable for how the organization invests in, governs, and scales its marketing technology capabilities, partnering across IT, Security, Legal, Sales Operations, Services, and Marketing to deliver business outcomes, governance maturity, and ecosystem efficiency.
• Lead the multi-year marketing technology strategy, architecture, and investment roadmap aligned to enterprise growth priorities.
• Develop and govern a scalable global marketing technology ecosystem spanning CRM, marketing automation, customer data, analytics, AI, and integration capabilities.
• Collaborate with Sales Operations, Revenue Operations, IT, Security, Legal, Privacy, and Compliance teams to establish enterprise standards for data governance, consent management, AI adoption, and platform architecture.
• Build and maintain governance frameworks for lead lifecycle management, scoring models, routing logic, attribution, and revenue data integrity across the customer journey.
• Support the evolution of AI-enabled marketing capabilities and digital experiences through responsible, transparent, and value-driven adoption practices.
• Partner with internal stakeholders and external technology vendors to optimize platform performance, cost efficiency, scalability, and business value.
• Mentor teams and technology users through enablement, certification, adoption, and governance best practices across the organization.
• Ensure marketing technology investments remain secure, compliant, integrated, and aligned with enterprise architecture, commercial priorities, and customer experience objectives.

All About You:

We seek individuals who share our passion and determination. Our commitment to customer success drives us to go the extra mile. If you're ready to join us in this mission, take a closer look at the minimum criteria for the position.
• Bachelor's degree in Marketing, Information Systems, Computer Science, Business, Engineering, or equivalent experience.
• 10+ years of experience in Marketing Operations, Marketing Technology, Digital Platforms, Revenue Operations, or related disciplines with progressive leadership responsibility.
• Demonstrated ownership of enterprise marketing technology strategy, architecture, governance, and roadmap development.
• Strong expertise with Salesforce, marketing automation platforms, customer data technologies, analytics platforms, AI-enabled solutions, and enterprise integrations.
• Proven experience establishing governance frameworks for lead management, attribution, consent, compliance, and platform adoption at global scale.
• Deep understanding of data governance, GDPR and consent frameworks, AI ethics, enterprise architecture, and risk management practices.
• Experience managing complex vendor portfolios, SaaS platforms, contract governance, and technology investment decisions.
• Demonstrated success influencing senior cross-functional stakeholders across marketing, sales, IT, security, legal, data, and compliance organizations.
• Strong analytical and strategic thinking skills with the ability to balance innovation, governance, scalability, and business outcomes.
• Excellent communication and executive presentation skills with experience representing marketing technology priorities in enterprise governance forums.
• Proven ability to coach, mentor, and develop high-performing teams and platform users.
• Experience within B2B, industrial, manufacturing, semiconductor, technology, or enterprise environments preferred.
• Systems-thinking leader with a strong commitment to responsible AI adoption, ethical data practices, and enterprise-wide collaboration.

**We are only considering candidates local to Massachusetts and are unable to provide relocation for this position.

**This position is not eligible for sponsorship.

Compensation:

The base salary range for this role is $106,200-$170,000. This range is a good faith estimate, and the amount of base salary will correspond with experience and skill set. This range can also fluctuate depending on demand and location.

Incentive Plan:

This job is eligible for discretionary bonus(es) based on financial performance.

Benefits:

Teradyne offers a variety of robust health and well-being benefit programs, including medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more. Please click here to see details.

#LI-RA

About Teradyne

Teradyne, Inc. is a leading supplier of automation equipment for test and industrial applications. Teradyne Automatic Test Equipment (ATE) is used to test semiconductors, wireless products, data storage and complex electronic systems, which serve consumer, communications, industrial and government customers. Industrial Automation products include Collaborative Robots used by global manufacturing and light industrial customers to improve quality and increase manufacturing efficiency. In 2019, Teradyne had revenue of $2.3 billion and today employs 5,500 people worldwide. For more information, visit teradyne.com. Teradyne(R) is a registered trademark of Teradyne, Inc. in the U.S. and other countries.
Learn more about Teradyne
Size
5,900 employees
Market Cap
$13.1 billion
Industry
Net Income
$784.1 million
Founded
1960
5 Year Trend
+16.1%
Revenue
$3.1 billion
NASDAQ

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