Head of Marketing Operations & Analytics

Harvey

$206K — $310K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in marketing operations, analytics, or growth operations
  • 5+ years of team management experience
  • Hands-on expertise in B2B marketing technology stack
  • Fluency in SQL and marketing data pipelines
  • Experience applying AI and automation in marketing
  • Proven track record in building marketing analytics frameworks
  • Experience in data governance and privacy frameworks
  • Budget management and vendor negotiation experience
  • Strong cross-functional partnership skills
  • Proven ability to translate data into executive insights

Responsibilities

  • Own the marketing technology stack and optimize tools
  • Lead AI adoption and automate workflows
  • Build marketing analytics and reporting systems
  • Architect lead lifecycle infrastructure
  • Ensure data governance and compliance
  • Drive operational excellence and QA processes
  • Manage marketing operations budget and vendor contracts
  • Lead and develop a high-performing global team
  • Partner with cross-functional teams to align on goals

Benefits

  • Opportunity to architect a category-defining marketing function
  • Full latitude to build systems for long-term success
  • Collaboration with a brilliant team focused on AI and automation
  • Possibility to impact marketing's connection to revenue
  • Chance to lead a high-performing global organization
Full Job Description
Role Overview

Harvey is redefining what an AI-native marketing organization looks like, and this role designs the operating system behind it. The Head of Marketing Operations and Analytics owns the platforms, data, and automation that power Harvey's marketing engine. It's a rare shot at architecting a category-defining function with a brilliant team, an AI-native mandate, and full latitude to build it right for the long term.

You'll build the measurement frameworks, technology stack, and reporting systems that connect every marketing dollar to pipeline and revenue, partnering closely with revenue operations, GTM systems, product marketing, and sales leadership to make Harvey's systems and operations data-driven, compliant, and efficient.

What You'll Do
  • Own the marketing technology stack - evaluate, implement, and optimize tools across marketing automation, CRM, ad platforms, attribution, lead routing and enrichment, and data visualization to support a modern, AI-first operating model.
  • Lead AI and automation adoption - identify and ship agentic workflows and automation that remove manual work across the funnel; go beyond piloting tools to running them in production.
  • Build unified marketing analytics and reporting - attribution models, pipeline dashboards, and campaign ROI measurement that serve as a single source of truth for marketing, finance, and sales leadership, and translate into clear, actionable insight.
  • Architect lead lifecycle infrastructure - define funnel stages, scoring models, routing logic, and handoff criteria in partnership with revenue operations and sales development.
  • Own marketing data governance and compliance - ensure data quality, consent management, and privacy frameworks are built into every system and workflow.
  • Drive operational excellence - build scalable workflows, automations, experimentation and optimization practices (e.g., A/B testing), and QA processes that ensure data integrity and let the team move fast without sacrificing quality.
  • Own budget and vendor management - manage the marketing operations budget and technology renewals, and evaluate/negotiate vendor contracts in partnership with finance and procurement.
  • Lead and develop the team - lead and develop a high-performing global organization as Harvey scales its marketing investment.
  • Partner cross-functionally - work with GTM systems, product marketing, customer engagement, sales leadership, and finance to align on targets, surface insights, inform investment decisions, and lead change management across a fast-moving organization.


What You Have
  • 10+ years of experience in marketing operations, marketing analytics, or growth operations, including 5+ years managing and developing teams
  • Deep, hands-on expertise in the modern B2B marketing technology stack across marketing automation, CRM, attribution tools, lead routing/enrichment, automation/orchestration platforms and data visualization tools
  • Working fluency in SQL and marketing data pipelines, with the ability to query, QA, and troubleshoot data directly.
  • Demonstrated experience applying AI, automation, and agentic workflows to marketing operations. You've shipped production systems, not just piloted tools.
  • Proven track record building marketing analytics and attribution frameworks that connect marketing activity to pipeline and revenue in a sales-led SaaS environment.
  • Experience owning data governance, privacy, and consent frameworks for a marketing organization.
  • Experience managing marketing technology budgets and negotiating vendor contracts.
  • Experience managing and developing teams in high-growth environments, ideally at fast-growing, AI-native companies familiar with modern technology stacks.
  • Strong cross-functional partnership and change-management skills, with demonstrated ability to align marketing, sales, finance, and systems teams around shared goals and data, and to translate complex data into clear insight for executive decision-making.
  • A builder's mindset - you have taken marketing operations infrastructure from early-stage to scaled, and you thrive in environments where you can design systems rather than inherit them.


Compensation

$206,800 - $310,200 USD

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