5-7 years of experience leading B2B SaaS marketing in high-growth environments.
Successful track record in account-based marketing for large strategic accounts.
Expertise in product marketing, including positioning and messaging development.
Proficient in collaborating with communications teams for consistent messaging.
Experience in navigating long sales cycles and complex enterprise buying processes.
Skilled in developing and mentoring high-performing marketing teams.
Data-driven with a focus on achieving business outcomes.
Responsibilities
Lead and develop the marketing organization with a focus on strategic direction and team growth.
Build and implement an account-based marketing strategy for enterprise sponsors and partnerships.
Collaborate with Sales to create integrated campaigns that drive pipeline and customer expansion.
Shape and execute Inato's product marketing strategy with a focus on clear messaging and positioning.
Create customer marketing initiatives that enhance adoption and advocacy.
Set marketing goals and metrics that align with business outcomes.
Work across departments to ensure consistent market execution.
Benefits
Opportunity to lead and shape a high-performing marketing organization.
Involvement in strategic marketing initiatives that directly impact business growth.
Career development through coaching and mentoring within the team.
Work in a collaborative environment with cross-functional teams.
Engagement with enterprise clients and complex marketing strategies.
Full Job Description
Key Responsibilities
Lead and develop the marketing organization, providing strategic direction, prioritization, coaching, and career development for the existing team.
Build and scale an account-based marketing strategy focused on enterprise sponsors and strategic partnerships.
Partner closely with Sales to develop integrated campaigns that accelerate pipeline creation, deal progression, and customer expansion.
Shape Inato's product marketing strategy while developing internal product marketing expertise across the team, ensuring clear positioning, differentiated messaging, and effective go-to-market execution.
Develop customer marketing programs that increase adoption, strengthen executive relationships, and create customer advocacy.
Establish marketing goals, metrics, and operating rhythms that connect marketing investments to business outcomes.
Work cross-functionally with Product, Customer Success, Strategy, and Executive Leadership to ensure consistent go-to-market execution.
Ideal Background & Experience
Experience leading B2B SaaS marketing at a high-growth company selling complex enterprise solutions.
Proven success building and scaling account-based marketing programs for large strategic accounts.
Deep product marketing expertise, with a track record of establishing positioning, messaging, and go-to-market strategy while coaching and developing product marketing talent.
Knowledge of the communications function and experience collaborating with communications teams to create consistent, effective messaging and positioning
Demonstrated ability to partner closely with enterprise sales organizations on long sales cycles and complex buying committees.
Experience leading and developing high-performing marketing teams, with a passion for coaching and growing talent.
Analytical and data-driven, with a focus on business outcomes over traditional marketing activity metrics.
Comfortable operating in a fast-moving environment where strategy and execution go hand in hand.
Success Looks Like
Marketing is a strategic partner to Sales in winning and expanding enterprise customers.
Clear positioning that differentiates Inato across sponsors, sites, and strategic partners.
Highly targeted marketing programs that deepen engagement with priority accounts.
A focused, high-performing marketing organization with clear priorities, growing internal capabilities, and measurable business impact.
