The Mission

Your mission will be to make Fence legible, credible, and repeatedly present in the buying process for institutional financial buyers.

Fence has strong founder insight, real customer proof, and a product thesis that matters. The market does not yet have a simple, repeatable way to understand it. We need one senior marketing owner who can turn that into narrative, sales collateral, founder content, events, and focused account-based marketing.
What You Will Own

• Narrative: Turn Fence's facility-agent wedge, Portal / RWA services, and originate-to-distribute thesis into a clear story for serious financial buyers.
• Sales collateral: Build decks, one-pagers, case studies, event materials, and buyer-specific assets that help Sales move opportunities forward.
• Founder content: Help Juan communicate the category, product thesis, and customer proof with more consistency and leverage.
• Market development: Design focused ABM, nurture, event, and content motions for originators, lenders, banks, private credit firms, fintech operators, and relevant RWA / DeFi investors.
• Learning loops: Turn sales conversations, customer feedback, event signals, and market reactions into sharper messaging and better collateral.

Who You Are

You are a strategic product marketer and market developer who can make complex infrastructure feel obvious without dumbing it down.

Strong candidates will likely have:

• Excellent writing judgment and strong product-marketing instincts.
• Experience in finance, capital markets, private credit, fintech infrastructure, or another complex B2B market.
• The ability to build the first version of the messaging, collateral, campaigns, and founder-content system yourself.
• Enough operating range to scale execution through agencies, freelancers, tooling, and eventually team.

Why You May Not Be A Fit

You may not be a fit if:

• You are mainly a performance marketer or demand-generation operator without strong narrative and product-marketing judgment.
• You are strongest in brand, communications, or agency management, but do not want to personally build the first version of the marketing system.
• You need a mature sales playbook, clear category language, and established collateral before you can move.
• You are crypto-native in a way that would weaken Fence's credibility with banks, private credit firms, and institutional financial buyers.

Location

NYC is required. This role needs close working time with Juan and the GTM team.
Why This Role Matters

Fence is building infrastructure for a market that still runs on manual workflows. The product promise is speed, control, transparency, and trust. The market has to understand that promise clearly before it can compound.

If we get this role right, Fence's sales conversations become easier, investor and originator relationships become warmer, and the company starts showing up in the market with the same clarity and seriousness as the product itself.