Head of Marketing Analytics Insights & AI Leader

Merck Group • $178K — $267K *
Burlington, MA 01803In-Person
Information Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA/MS preferred.
  • 8+ years in marketing analytics with global experience.
  • Demonstrated team leadership in marketing analytics transformation.
  • Experience with AI/ML governance and reusable data pipelines.
  • Proven ability to build and scale analytics products, not just dashboards.
  • Strong knowledge of data governance, privacy, and compliance standards.
  • Technical proficiency in SQL for actionable strategy development.

Responsibilities

  • Deploy flagship AI use cases for customer insights and personalization.
  • Establish marketing AI governance frameworks.
  • Create scalable data products for informed marketing decisions.
  • Deliver end-to-end analytics products, from requirements to post-implementation.
  • Define a marketing analytics roadmap aligning with MarTech strategies.
  • Standardize workflows and service level agreements across teams.
  • Translate VOC insights into actionable marketing strategies.

Benefits

  • Health insurance coverage.
  • Paid time off (PTO).
  • Retirement contributions.
  • Work arrangements may include remote options.
  • Access to structured training and development programs.
Full Job Description
Your Role:

We're looking for a bold, forward-thinking leader to redefine how marketing analytics leverages VOC-driven AI to unlock value at scale. Lead an AI-centric marketing analytics operating model as a data product factory. Lead the team that owns the full product lifecycle, from data strategy and governance to AI-driven insights, VOC/research, and lifecycle metrics. Spearhead AI use cases for the Marketing Center with rigorous success metrics. Center VOC insights as a core input to every analytics initiative, acting as a change agent to embed a data-first culture and clear ROI visibility. Architect scalable governance and capabilities to sustain AI-driven marketing outcomes; report directly to the CMO.

Key Responsibilities:
  • Deploy 2-3 flagship AI use cases across VOC automation and personalized experiences.
  • Establish AI governance for marketing.
  • Create scalable data products and analytics services powering marketing decisions.
  • Analytics as product and governance: deliver actionable dashboards and end-to-end analytics products; own lifecycle from requirements to post-implementation reviews.
  • 12-24 month roadmap: define a concrete plan for marketing analytics data architecture, alignment with MarTech strategy, VOC execution, clear marketing KPIs
  • Standardize workflows, versioning, and cross-functional SLAs with Marketing, IT, and Commercial.
  • VOC and CX as data products: translate insights into actions; fill gaps, measure impact and ROI; drive Net Promotor Score (NPS)/CX improvements.
  • Change management and adoption: accelerate analytics adoption with clear comms, training, incentives, and executive sponsorship; upskill marketing teams.
  • COE integration and leadership: participate in Marketing COE; partner with stakeholders; provide insights to marketing center teams, report ROI to executives.


What success looks like (outcome-focused)
  • Improved ROMI and AI-driven revenue impact.
  • Faster time-to-insight and decision velocity.
  • Efficiency gains from automated data workflows.
  • Adoption and measurable business uplift from AI initiatives.


Data products (examples)
  • Predictive LTV and churn/propensity models for targeting/retention.
  • Centralized marketing data platform unifying CRM/MA/web/VOC.
  • MMM/MTA pipelines for attribution and channel optimization.
  • VOC -influenced campaigns and ROI measurement.
  • Audience segmentation datasets and AI-driven insights library.
  • Experimentation templates and ROI-focused analytics.


This may be a remote role located in the U.S.

Who You Are:

Minimum Qualifications:
  • Education: Bachelor's degree; MBA/MS preferred.
  • Experience: 8+ years in marketing analytics/insights with demonstratable literacy in AI governance models and managing across global marketing organization.
  • Team leadership experience driving transformation within Marketing Analytics.
  • AI/ML assets and reuse: implement governance; deliver MVPs and reusable pipelines; maintain a central knowledge base.
  • Generative/agentic approaches: apply prompt engineering and orchestration patterns (e.g., RAG, agents) for scalable outcomes.
  • Data governance and privacy: ensure lineage, tagging, attribution, privacy/compliance, and interoperability across systems; codify standards with IT, Legal.
  • End-to-end ownership.
  • Analytics-as-product: proven ability to build, scale, and drive adoption of analytics products (not just dashboards).
  • Governance and data literacy: strong understanding of MarTech stacks, data architectures, and privacy/compliance.
  • Technical: SQL proficiency; ability to translate data into actionable strategies and ROI.
  • Change management and storytelling: strong influence across functions.
  • Collaboration: experience partnering with IT, D&A, Product Management in regulated contexts.


Preferred Qualifications:
  • Life Science/healthcare marketing experience.
  • VOC/survey design and Net Promoter Score program experience.
  • BI tooling expertise (Tableau, Power BI, Looker).
  • End-to-end process mapping and AI-centered initiative leadership.


Pay Range for this position: $178,600 - $267,800

The offer range represents the anticipated low and high end of the base pay compensation for this position. The actual compensation offered will be determined by factors such as location, level of experience, education, skills, and other job-related factors. Position may be eligible for sales or performance-based bonuses. Benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other perquisites. For more information click here.

Direct link to benefits site if the hyperlink no longer works: https://careers.emdgroup.com/us/en/benefits].

About Merck Group

Merck Group Careers

There has never been a more opportune time to join Merck Group, a leading science and technology company in healthcare, life science, and performance materials. Merck Group offers a plethora of job opportunities that cater to a variety of skills and professional aspirations, making it an ideal environment for both seasoned experts and those at the start of their career journey.

Work You’ll Do

At Merck Group, every team member contributes to breakthrough innovations in healthcare, life sciences, and electronics. The company's commitment to diversity and innovation fuels its leadership in various sectors, driving growth and transformation globally. Merck Group’s career paths are diverse, offering positions that challenge individuals to use their skills in new ways every day, supported by robust training programs and development opportunities.

Explore Job Opportunities and Growth

Merck Group is not just about jobs; it's about building a career. With a vast array of positions, from research and development to marketing and sales, the company is keen on hiring and nurturing talent to lead industry transformation. Merck Group’s dedication to professional growth is evident in its comprehensive benefits package and performance management processes that aim to maximize individual potential.

Internship Programs

Starting with an internship at Merck Group can be a pivotal step in securing a prosperous career. Interns gain invaluable industry experience, working alongside seasoned professionals and engaging in projects that offer real-world applications of their studies. Internships often lead to full-time employment opportunities, providing a seamless transition from education to professional employment.

Inclusive Culture and Leadership

Merck Group is proud of its inclusive culture that embraces diversity and fosters an environment where all employees can thrive. The company’s leadership is committed to creating a workplace where diverse ideas lead to innovative outcomes. Merck Group also offers diversity training to ensure all team members are equipped to contribute to the company’s inclusive goals.

Networking and Professional Development

Employees at Merck Group are encouraged to engage in networking and professional development activities that enhance their career trajectories. The company hosts various networking events, workshops, and seminars that are designed to hone skills and foster connections within the industry. Leadership development programs are also a cornerstone, preparing employees for future roles of increased responsibility.

Stay Connected with Merck Group Careers

Interested candidates can explore open positions that match their skills and interests through the Merck Group careers page. The company values curious, creative, and solution-driven team players who are eager to make an impact.

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Merck Group is continuously looking for individuals who are ready to drive innovation and lead in the global marketplace. Whether through full-time positions, internships, or leadership roles, Merck Group offers a career path filled with opportunities for growth, learning, and leadership.
Learn more about Merck Group
Industry
Pharmaceuticals & Biotech
* Ladders Estimates

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