Head of GTM Programs

Anthropic$360K — $500K+*
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in building/scaling B2B go-to-market programs
  • Proven success in designing playbooks that are widely adopted
  • Experience collaborating with sales, marketing, and customer success teams
  • Demonstrated ability to lead cross-functional programs independently
  • Strong aptitude for writing clear, actionable content for teams

Responsibilities

  • Establish the GTM programs function from scratch, defining priorities for the first year
  • Craft and update a scalable set of GTM content and playbooks
  • Create a centralized source of truth for GTM content with clear ownership
  • Ensure coordination across sales, marketing, partnerships, and customer success
  • Continuously refine programs using feedback and performance metrics
  • Set and report on success metrics for new GTM programs
  • Engage with regional GTM leaders to tailor global programs effectively

Benefits

  • Visa sponsorship available
  • Encouragement for diverse candidates to apply
  • Commitment to representation and diverse perspectives on the team
  • Hybrid work policy requiring at least 25% office presence
  • Focus on safety in recruitment processes
Full Job Description
About the role

Anthropic is hiring a Head of GTM Programs to build a foundational function from the ground up. Reporting to the Global Head of Revenue Operations, you'll own the content, playbooks, and cross-functional coordination that help our go-to-market organization - sales, marketing, partnerships, and customer success - execute consistently and well as we scale across regions and segments.

This is a zero-to-one role. There's no existing playbook to inherit: you'll define what "GTM programs" means at Anthropic, build the initial roadmap, and bring the coordination that lets a fast-growing global GTM organization move faster and more consistently. You'll spend your first months embedded with GTM teams and their leaders, learning where the largest opportunities are and where the right content or coordination would make the biggest difference. Then you'll build it.
Key responsibilities
  • Build the global GTM programs function from scratch, working with GTM and revenue operations leadership to define priorities and a roadmap for your first year
  • Design and maintain a scalable set of GTM content and playbooks that teams actually use, and keep them current as products, messaging, and the market evolve
  • Establish a single, well-organized source of truth for GTM content, with clear ownership and version control across global teams
  • Drive alignment across sales, marketing, partnerships, and customer success so that programs work end-to-end rather than optimizing for one function at another's expense
  • Use feedback and performance data from across GTM to continuously identify gaps and refine programs and content
  • Define success metrics for new programs - adoption, time-to-value, and productivity impact - and report on them regularly
  • Partner with regional GTM leaders so that global programs reflect the realities of different markets and segments
Minimum qualifications
  • Experience building or scaling go-to-market programs, content, or productivity initiatives within a B2B organization
  • A track record of designing and launching playbooks or content that go-to-market teams adopted and used
  • Experience partnering directly with multiple go-to-market functions - such as sales, marketing, partnerships, or customer success - and with revenue operations to identify and solve productivity gaps
  • Experience leading cross-functional programs end-to-end with a high degree of autonomy
  • Experience writing clear, concise go-to-market content or playbooks for use by others
Preferred qualifications
  • Experience building a GTM programs, sales programs, or enablement function from scratch, ideally during a period of rapid company growth
  • Experience supporting a global or multi-region go-to-market organization
  • Background in AI, machine learning, or other emerging technology sectors
  • Experience using data to evaluate program effectiveness and to influence go-to-market and revenue operations leadership


The annual compensation range for this role is listed below.

For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:

$360,000-$540,000 USD

Logistics

Minimum education: Bachelor's degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from [redacted].com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links-visit anthropic.com/careers directly for confirmed position openings.

About Anthropic

Anthropic is an artificial intelligence research lab that focuses on developing AI systems that are safe, reliable, and trustworthy. The company was founded in 2019 by Dr. Yoshua Bengio, a leading AI researcher and winner of the Turing Award. Anthropic's research is focused on developing AI systems that can learn from small amounts of data, reason about complex systems, and interact with humans in a natural way. The company is based in New York City and has a team of experienced AI researchers and engineers.
Learn more about Anthropic
Size
50 employees
Industry
Founded
2019

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