Head of GTM

Cache Ventures

$150K — $180K *
US-AnywhereRemote in Raleigh, NC
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in GTM strategy or marketing leadership
  • Proven track record in defining and targeting Ideal Customer Profiles (ICPs)
  • Strong messaging and positioning skills tailored for enterprise audiences
  • Experience creating and implementing sales enablement tools and case studies
  • Background in Media, Publishing, or MarTech industries
  • Ability to challenge founder strategies while advocating for clarity and precision

Responsibilities

  • Define and refine the Media & Publishing Ideal Customer Profile (ICP)
  • Develop enterprise-grade messaging and positioning
  • Equip Sales teams with effective winning narratives
  • Create compelling case studies that drive conversions
  • Launch targeted vertical strategies instead of generic campaigns
  • Facilitate alignment between Marketing, Sales, and Product departments
  • Differentiate brand messaging from competitors

Benefits

  • Fully remote work environment promoting autonomy and productivity
  • Competitive compensation package with performance bonuses
  • Flexible time-off policy focusing on personal responsibility
  • Comprehensive family-friendly policies including parental leave
  • Mental health and wellness support with access to resources
  • Annual budget for home office and productivity enhancements
  • Professional development funding for courses, certifications, and conferences
  • Use of cutting-edge technology and tools in a high-trust, low-bureaucracy culture
Full Job Description
Now we9re installing a Head of GTM to turn founder-driven strategy into repeatable enterprise motion.

If you want to 4run campaigns,4 this isn9t your job.

If you want to own a vertical and shape how a category thinks about deliverability and revenue, keep reading.

Requirements
What You9ll Actually Do
  • Define and sharpen our Media & Publishing ICP
  • Turn positioning into enterprise-grade messaging
  • Arm Sales with narrative that wins
  • Build case studies that actually convert
  • Launch vertical plays (not random campaigns)
  • Align Marketing 14 Sales 14 Product
  • Make sure we don9t sound like every other verification tool


You are the connective tissue.

Not the content intern.
Not the ad manager.
Not the brand mascot.

What You Won9t Own
  • Sales quotas
  • Forecast math
  • CRM hygiene
  • Operational cadence


That9s Revenue & Ops.

You own direction, positioning, and vertical leverage.

Who This Is For

You might be:
  • A GTM leader at a growth-stage SaaS
  • A marketing leader who thinks like a strategist
  • A revenue-adjacent operator who understands ICP deeply
  • Someone who has sold into Media / Publishing / MarTech

You are:
  • Comfortable challenging a founder
  • Obsessed with clarity
  • Allergic to generic positioning
  • Energized by vertical domination
  • Able to turn strategy into motion


90-Day Expectation
  • Clear Media & Publishing narrative
  • Refined ICP definition
  • Enterprise messaging playbook
  • Sales enablement overhaul
  • At least one vertical-specific launch initiative live

Benefits
Fully Remote Work

Work from anywhere. We9re a globally distributed team that optimizes for deep work, autonomy, and output, not office hours.
Competitive Compensation

Strong base salary + performance bonus. We pay for talent and expect high ownership in return.
Flexible Time Off

We operate like adults, take time when you need it. No complicated policies, no counting days.
Family-Friendly Policies

We support parents with:
  • Paid parental leave
  • Flexible schedules
  • Real understanding of life outside work
Mental Health & Wellness Support

We encourage sustainable work (not burnout) and provide access to wellness stipends or services to keep you performing at your best.
Annual Home Office & Productivity Budget

Upgrade your setup - monitors, keyboards, software, whatever helps you work better.
Professional Development

Budget for:
  • Courses
  • Certifications
  • Conferences
  • Books

Anything that helps you grow into a future COO-level operator.
Cutting-Edge Tech Stack

Work with a modern toolset and help shape how our internal systems evolve.
High-Trust, No-Bureaucracy Culture

No politics. No red tape.
Just smart people working together to build something meaningful.
Final Filter

If your resume says 4brand awareness4 more than 4revenue impact,4 this isn9t your role.
Let9s build dominance, not noise.

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