Head of Global Campaign Strategy

Zoom Video Communications, Inc.

$184K — $403K *
US-AnywhereRemote in United States
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of B2B marketing experience, particularly in SaaS or cloud platforms.
  • Proven success in driving pipeline and revenue through integrated marketing programs.
  • Experience building and scaling global campaign systems for consistent execution.
  • Deep understanding of enterprise and mid-market go-to-market strategies, including account-based marketing.
  • Ability to communicate effectively with executive stakeholders and influence cross-functional teams.

Responsibilities

  • Develop integrated marketing strategy encompassing all stages of customer engagement.
  • Orchestrate multi-channel campaigns across digital, content, events, and lifecycle channels.
  • Lead marketing operations and regional teams for consistent campaign execution.
  • Collaborate with sales, product, and customer success to ensure alignment on marketing goals.
  • Build and manage marketing systems for campaign architecture and attribution frameworks.

Benefits

  • Award-winning workplace culture with a focus on employee happiness.
  • Variety of perks to support physical, mental, and emotional health.
  • Options for maintaining work-life balance.
  • Opportunities to contribute to community initiatives.
Full Job Description


What you can expect

Lead integrated marketing strategy that unifies brand, demand, and product marketing across global markets. Orchestrate full-funnel campaigns using AI-forward tools and data-driven frameworks to drive measurable pipeline growth. Shape how a B2B SaaS portfolio scales globally while enabling regional teams to win locally.


About the Team

We deliver integrated campaigns that drive revenue across awareness, demand, and customer lifecycle. Our team collaborates across product, sales, and regional marketing to execute globally consistent programs with local relevance. We exist to accelerate growth through orchestrated, multi-channel marketing that scales.


Responsibilities

  • Developing global integrated marketing strategy across awareness, consideration, conversion, adoption, and expansion stages.
  • Orchestrating multi-channel campaigns across digital, content, events, lifecycle, and partner channels to drive pipeline and revenue.
  • Leading global marketing operations and regional teams to execute consistent campaigns with local market adaptation.
  • Partnering with revenue operations, sales, product, and customer success leaders to align on priorities, measurement, and performance.
  • Building marketing systems including campaign architecture, attribution frameworks, experimentation models, and cross-functional governance.

What we’re looking for

  • Demonstrate 12+ years of B2B marketing experience with significant leadership in integrated marketing or campaigns for SaaS or cloud platforms.
  • Show proven success driving pipeline and revenue impact through integrated, cross-channel marketing programs.
  • Build and scale global campaign systems that enable consistent execution across multiple regions and market segments.
  • Apply deep understanding of enterprise and mid-market go-to-market motions, including account-based marketing and partner ecosystems.
  • Communicate effectively with executive stakeholders and influence cross-functional teams without direct authority.
  • Bring experience marketing platform products in collaboration, communications, cloud, AI, or enterprise applications.
  • Demonstrate background in companies with scaled go-to-market motions and partner ecosystems including system integrators, channels, or marketplaces.
  • Balance brand building with performance marketing rigor through hands-on campaign execution and optimization.

Salary Range or On Target Earnings:

Minimum:

$184,300.00

Maximum:

$403,200.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure;  there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Anticipated Position Close Date:

08/31/26

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.


Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click for more information.


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