Head of Distribution Strategy & Program Growth - MSI

AHT a Baldwin Risk Partner$120K — $150K *
US-AnywhereRemote in United States
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in insurance industry, preferably with MGA, wholesale brokerage, or specialty carrier
  • 7+ years in business development, sales management, or product development
  • Deep understanding of MGA/wholesale insurance marketplace
  • Strong relationships with wholesale and retail distribution partners
  • Proven contract negotiation skills within insurance
  • Excellent analytical, communication, and interpersonal skills

Responsibilities

  • Cultivate relationships with key distribution partners to drive growth
  • Negotiate and manage strategic partnership agreements
  • Lead and mentor the Business Development Team
  • Oversee sales activity through CRM platforms
  • Identify new program opportunities via market trend analysis
  • Develop business cases for new programs and support leadership decisions
  • Act as a market voice, sharing insights with internal leadership

Benefits

  • Remote work flexibility
  • Travel opportunities for industry events and conferences
  • Professional development and training for the Business Development Team
  • Exposure to multiple specialty markets and innovative insurance products
  • Engagement with key industry associations and networking opportunities
Full Job Description
The Commercial Growth Leader is a senior leadership role responsible for driving strategic growth for a growing Managing General Agent (MGA) through two complementary pillars: expanding distribution through key wholesale and retail partnerships, and identifying, developing, and launching new insurance programs. The ideal candidate brings deep Property and Casualty expertise with multi-line experience across specialty markets, enabling them to evaluate program opportunities across a broad range of commercial lines. This role bridges the gap between market opportunity and internal execution, working cross-functionally with product development teams, business line leaders, marketing, and carrier/reinsurance partners to bring profitable programs to market and scale them through targeted distribution.

Business Development & Distribution
  • Cultivate and maintain required relationships with key wholesale distribution partners and internal retail partners to drive program placement and premium growth.
  • Represent the organization at industry associations including WSIA, Target Markets Program Administrators Association (TMPAA), and other relevant insurance industry events and conferences.
  • Negotiate and manage distribution agreements, and strategic partnership agreements with favorable terms that support long-term growth objectives.
  • Lead and manage the Business Development Team; provide mentoring, coaching, and ongoing training to drive individual and team performance.
  • Conduct regular sales meetings, prospecting sessions, and pipeline reviews to ensure consistent activity and accountability across the team.
  • Oversee sales activity and pipeline management through CRM platforms (e.g., HubSpot), driving prospect identification, campaign execution, and conversion.


Product Development & Program Strategy
  • Identify new program opportunities by monitoring market trends, emerging risks, distribution gaps, and competitor activity across specialty verticals.
  • Conduct market assessments for prospective programs, including evaluation of total addressable market, competitive landscape, key distribution channels, and carrier/reinsurer appetite.
  • Develop business cases for new program opportunities to support leadership decision-making and carrier/reinsurer negotiations.
  • Partner with internal product development teams and business line leaders to define program structures, coverage forms, underwriting guidelines, and rating frameworks for new and existing programs.
  • Assist in the end-to-end program launch process - from concept through distribution rollout - coordinating across underwriting, compliance, operations, and technology.
  • Collaborate with the marketing team to develop go-to-market strategies, campaigns, and promotional materials that drive producer awareness and program growth.
  • Monitor and report on program performance metrics, identifying opportunities to optimize distribution, pricing, and marketing strategies.


Leadership & Cross-Functional Collaboration
  • Act as a key voice of the market internally, providing leadership with ongoing intelligence on industry developments, distribution trends, and competitor positioning.
  • Build and sustain a high-performance culture through recruiting, developing, and retaining a motivated and effective Business Development team.
  • Work with CRMG Leadership and Business Development Leaders to align growth strategies with organizational goals and resource planning.


Qualifications, Knowledge & Experience
  • Minimum 10 years of experience in the insurance industry, with significant experience in an MGA, wholesale brokerage, program administrator, or specialty carrier environment.
  • 7+ years of experience in business development, sales management, or product/program development within the insurance industry.
  • Deep understanding of the MGA/wholesale insurance marketplace, including program business structures, carrier relationships, and reinsurance frameworks.
  • Established relationships with key wholesale distribution partners and select retail distribution partners.
  • Established relationships with carrier partners and reinsurance partners operating in specialty or program business segments.
  • Active involvement and relationships within WSIA, Target Markets Program Administrators Association (TMPAA), or other relevant insurance industry associations.
  • Demonstrated ability to identify program opportunities and translate market insights into actionable business plans and proformas.
  • Strong contract negotiation skills with prior contract negotiation experience with distribution partners required.
  • Exceptional relationship-building skills with wholesale brokers, retail agents, carrier partners, and reinsurers.
  • Ability to lead cross-functional teams and manage complex, multi-stakeholder initiatives from concept to launch.
  • Strong analytical skills with the ability to assess market potential, evaluate program performance, and make data-driven recommendations.
  • Excellent written, verbal, and interpersonal communication skills; ability to present effectively to internal leadership, carrier partners, and distribution audiences.
  • Self-starter with a high degree of initiative, accountability, and the ability to influence without direct authority.
  • Current P&C license as required by the applicable State Department of Insurance, or willingness and ability to obtain required licenses.
  • Proficiency in Microsoft Office Suite; intermediate to advanced Excel skills; experience with CRM platforms (HubSpot or similar) and Agency Management Systems.


Working Conditions
  • Ability to travel up to 50% of the time, including attendance at industry conferences, partner meetings, and distribution events.


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